Snap Inc. rolled out a hairy (or less hairy, depending on the user) treat for Father’s Day. Two new lenses will help Snapchatters change their facial hair situation: Clean-shaven users can add a beard with one lens, while the second enables those with beards to see what they look like without them. Snap Inc.
A UNICEF lançou nesta sexta (19) uma nova campanha que celebra o Dia do Refugiado, comemorado anualmente no dia 20 de junho, de um jeito diferente. Criado pela VaynerMedia London, a ação busca recriar a história de refugiados para lembrar do potencial criativo em risco quando vidas humanas são postas em risco durante guerras. Este …
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“Google has removed 106 malicious Chrome extensions that have been caught collecting sensitive user data,” ZDNet reports. “The 106 extensions are part of a batch of 111 Chrome extensions that have been identified as malicious in a report published today by cyber-security firm Awake Security. … Awake says the extensions contained code to bypass Google’s Chrome Web Store security scans, take screenshots, read the clipboard, harvest authentication cookies, or grab user keystrokes (such as passwords).” Keep reading here for details on what the 111 Chrome extensions had in common.
How widespread was this problem? Well, Awake says its report is the result of “a multi-month investigation that uncovered a massive global surveillance campaign affecting millions of users.”
“According to Dentsu, 1.8 percent of its executives are Black or African American (compared to the EEOC stat of 2.4 percent); 7.1 percent are Asian (compared to the EEOC stat of 10.2 percent); 83.4 percent are white (compared to the sector stat of 82.8 percent); 3.6 percent are Hispanic or Latinx, which is in line with the EEOC stat; and 4.1 percent are of two or more races (compared to the EEOC stat of 1 percent),” Ad Age’s Lindsay Rittenhouse reports. (EEOC is the Equal Employment Opportunity Commission.) The stats come via Jacki Kelley, CEO of Dentsu Aegis Network, Americas, via a leaked “letter to staff detailing the ways in which the company will be working to build ‘a truly diverse workplace, absent of dicrimination, racism or bias.’” Keep reading here for more data and other details.
“U.S. retail sales jumped in May by the most on record and double forecasts,” Bloomberg News reports (via Ad Age), “regaining more ground than expected after unprecedented drops the prior two months as states allowed more merchants to reopen. Sales soared 17.7 percent from the prior month, the most in data going back to 1992, following a revised 14.7 percent slump in April, according to Commerce Department data …. The median forecast in a Bloomberg survey of economists called for a 8.4 percent gain in May.” Keep reading here.
Ad Age published its first Agency Report in 1945. The latest edition, Ad Age Agency Report 2020, not only offers definitive rankings but in-depth analysis of advertising and marketing-services agencies. Ad Age Datacenter subscribers have access to the complete report, including:
• Agency Family Trees 2020, a database of the world’s 25 largest agency companies with profiles, agency holdings, financial facts and links to related content.
• Expanded rankings of agencies by discipline, downloadable in Excel.
• Fast facts and figures on more than 400 agencies and networks.
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“Total TV advertising is expected to see a decline of 7 percent in 2020 and another 12 percent in 2021,” Ad Age’s Luke Guillory reports in his take on the U.S. Mid-Year Forecast Report from WPP’s GroupM. “National TV is expected to see an 11 percent drop this year, but 6 percent growth next year.”
Complicating the picture: Some marketer categories pulled back a lot on TV advertising while others have been stepping up their TV ad investment. You can guess some of the former (e.g., certain temporarily shuttered retailers that had no reason to advertise during mandated pandemic closures), but the latter can be … rather telling. So we’re kicking off a regular look at marketers that have actually been increasing their ad spend during the pandemic.
First up: Headspace. According to data from iSpot.tv shared exclusively with Datacenter Weekly:
• The self-described “guided meditation and mindfulness” provider (via iOS and Android apps and other platforms) abstained from advertising on TV for the first four-and-a-half months of 2020—but then began advertising so much that it’s now surpassed 1 billion ad impressions year-to-date.
• That means that Headspace is currently the 58th-ranked brand on TV by ad impressions.
• The brand is 26th in terms of estimated spend ($15.9 million) so far this year.
• Headspace has been running four different ads across English- and Spanish-language networks, including “Be Kind to Your Mind,” in which an announcer notes that “Headspace is now free for everyone in America who’s lost their job.”
• The company’s decision to take to TV has worked out nicely for CNN and Fox News, which have accounted for 15.1 percent and 10.3 percent, respectively, of all the TV ad impressions racked up by Headspace ads so far this year. So, basically, watching CNN and Fox News provides the stress, and then Headspace promises to help minimize how watching CNN and Fox News just made you feel.
There’s probably some perfect metaphor for the synergistic business models at play here—a dog chasing its tail, maybe?—that perhaps we could figure out after engaging in some guided meditation.
• “Former Google CEO Eric Schmidt says there’s ‘no question’ Huawei routed data to Beijing,” per CNBC.
• “Female marketers saw pay rise above male counterparts in 2019, study finds,” Ad Age reports.
• “The Recession’s Impact on Analytics and Data Science,” per MIT Sloan Management Review.
• “5 data-backed axioms for successfully leading your brand through a recession,” a guest opinion piece for Ad Age by VAB’s Jason Wiese.
The newsletter is brought to you by Ad Age Datacenter, the industry’s most authoritative source of competitive intel and home to the Ad Age Leading National Advertisers, the Ad Age Agency Report: World’s Biggest Agency Companies and other exclusive data-driven reports. Access or subscribe to Ad Age Datacenter at AdAge.com/Datacenter.
Ad Age Datacenter is Kevin Brown, Bradley Johnson and Catherine Wolf.
This week’s newsletter was compiled and written by Simon Dumenco.
Corporate America has pledged millions to social justice efforts since the killing of George Floyd. But some businesses have gone further, committing to concrete changes in their practices.
According to WHO, there is 1 deaf-blind person per every 10,000 people. Without a tutor, people with deafblindness who do not have relatives and friends are not able to use public transport and sometimes cannot even leave their homes. Because of this, many of them are forced to live apart from other people. To draw attention to their problems NGO “?onnection” has asked RedMe, the first cause marketing agency in Russia, for help. We created an interactive educational game about living by touch. This game should allow everyone to understand the worldview of people with deafblindness.
To explain to a wide audience how the deaf-blind people perceive the world, we ourselves needed to understand the deaf-blind people perception model. Because of conducting a number of interviews with deaf-blind people and consulting with ophthalmologists, we found out that not all deaf-blind people have complete loss of vision. Many distinguish light, some of them see the contours, and some see the world through a “window” that has a diameter of a pencil. In addition, many deaf-blind people have a unique tactile perception of the world. So the concept of the first interactive game in Russia appeared in a way on behalf of a deaf-blind person.
I was a marketing intern when a CMO told me that marketing to Black audiences was a waste of time. I was a marketing manager when an executive insisted that a Black model we hired for a campaign shoot could be lightened. She said it would make her “more inviting.” I was the head of…
TikTok provided some insights into how it recommends videos for users’ For You feeds. The video creation and sharing platform said in a blog post that the For You feed is unique for each user, and its machine learning system recommended content based on factors including: User interactions, meaning videos people like or share, accounts…
Twitter labeled one of President Donald Trump’s tweets as “manipulated media” on Thursday evening, two hours after he posted it. The offending tweet featured a doctored video of a Black child chasing a white child with the caption “Terrified toddler runs from racist baby.” It was edited with a CNN logo and a fake chyron…
O Burger King divulgou na última quinta (18) uma nova campanha que tem como grande atração a parceria com o TikTok, a rede social do momento. A marca e a plataforma lançaram um “Whopper Dance Challenge” que basicamente pede ao público que siga uma coreografia para conseguir comprar os icônicos sanduíches da rede ao preço …
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On June 14th, President Emmanuel Macron announced that all the French cafés, restaurants and bars were able to fully reopen.
After the 11-week coronavirus lockdown, it’s time to celebrate the new season of the French national sport: going out, and enjoy a cup of black coffee, a glass of rosé, or… a Big Mac.
Cause yes, of course French people love ratatouille. But the country is also the second most profitable McDonald’s market in the world. Every day, the brand serves up 2 million meals, in more than 1400 restaurants. So, you can imagine how many stories happened there. And how many stories will happen at reopening.
To celebrate this big time, McDonald’s and DDB Paris came up with a 60’ film, broadcasted on national TV, right after President Macron’s speech.
The film happens in an empty McDonald’s restaurant, right before its opening to the public. A voice-over starts speaking. His first words: ‘Here, very soon’. Like ‘Here, very soon, all these people will come back here, meet again after 3 months, have fun again, and of course enjoy Big Macs again.’
It ends up with the famous McDonald’s signature ‘Come as you are’, which became a special: ‘Come back as you are’.
“This film is an experiment, and an attempt at finding new roads to reach new audiences and raise awareness in different ways. We knew we wanted to do something genre-expanding and combine our documentarian side with our more artistic, expressionistic impulses. Desertification just clicked with us, it felt like our voice could legitimately contribute to raising awareness here, because it is in itself an abstract process, going on over years, reshaping landscapes and lives. Hopefully we have created something that leaves people with a curiosity to learn more about this term and to talk to their social circles about it.” – Tom Elliott and Simon Reichel (A Common Future)
It has been a long road for the Interactive Advertising Bureau’s 2020 Digital Content NewFronts, which were postponed for two months and underwent a significant presenter overhaul as a result of the Covid-19 pandemic. But at long last, the weeklong virtual event is ready to kick off on Monday. The IAB finalized the NewFronts schedule…
Welcome to First Things First, Adweek’s daily resource for marketers. We’ll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here. Facebook Removes Trump Campaign Ads for Including Symbol Used by…
Mary Wells Lawrence, 92, is about to be named the new “Lion of St. Mark” by Cannes International Festival of Creativity. She will be honored through the LIONS Live platform on Friday 26 June. Jeff Goodby and Rich Silverstein, founders of Goodby Silverstein & Partners, were honored with the Lion of St. Mark Award at […]
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Many say this had never happened. But we believe this had happened since long time ago, centuries, decades, years. The global lockdown we humans experience now it’s so common for the animals, that we might not see it in a daily basis. Let’s show the world how we look in this confinement and how similar it is to the way animals look when in captivity.
With opening of restrictions, the retail chain Globus has decided to make everyday shopping more pleasant for its customers.
Fedoriv Agency has filmed a series of quarantine ads for Three Bears, an ice-cream and frozen foods brand. The communication was a part of the brand’s new sharing-focused positioning. The message was that a meal is a great thing to socialize over. Ice cream feels tastier when consumed in a company of friends, and a shared bowl of pelmeni makes people at the table a little closer. In March 2020, the team was ready to launch the campaign when the COVID-19 pandemic hit Ukraine. It thus became unclear if the sharing-focused positioning will fit in the new reality and if the ads in this vein won’t cause any misunderstanding in the world retreating into social distancing. The direction chosen was dictated by the reality itself. During the quarantine, the people’s socialization needs have become especially acute—balcony singing and daily live streams are just a few examples of that. This social context has suggested a new form for the idea of sharing. And ice cream itself has become a highly sought product during the quarantine, being one of the few affordable pleasures to comfort oneself during the turbulent times. In a fashion not typical for other companies in the ice cream market, the client emphasized the importance of the creative staying within the social context. During the brainstorming session over Zoom, the agency came up with a new idea: to show the importance of personal interactions through loneliness that we all felt during the quarantine. Confined to our flats, we felt like prisoners or shipwreck victims stranded in the middle of the ocean. This ‘confinement’ inspired the team to use prison and lighthouse as metaphors for loneliness.
About the Colombian movies we have so much to tell.
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