Hasta La Creative!

Transforming reality into artistic experiences.

Two audacious kids face-off in a whirlwind battle. This electrifying sequel from Shan Phearon, the Creative & Director behind Juice Burst’s kinetic No Nonsense Alice commercial, continues the eccentric brand world building ramped up to the next level. Fusing retro-futurist Americana textures, comic book energy, high-octane live-action stunts with British-centric cultural codes and soundtracks into one singular melting pot, the 60 sec cutdown commercial delivers quite the refreshing hit when it comes to contemporary children’s juice ads.

Uplight takes the art of illumination to the next level with unique European designs adapted to the American market. Our objective was to do the same thing with the brand’s communication. We set out to capture the attention of the general public, architects and interior designers by creating eye-catching ads. The ads honor the uniqueness of the products’ designs which literally seem to be from another planet. They are meant to spark creativity and imagination in those who are willing to break patterns and transform simple spaces into places of absolute contemplation. This is the brand’s first campaign and is now being used around the world.

The world today faces one of the biggest problems in terms of decomposition and the use of elements, for example, Rimax has innovated in creating products for homes that achieve 100% utilization.

In light of the COVID-19 global pandemic, the Metro Manila Pride March will not take place in the usual fashion. Instead, Pride@Tech, composed of Google, Facebook, Globe, GCash, IBM, Analog Labs, together with digital creative agency Propel Manila launch a brand new, technologically ingenious way for people to march for pride from the safety and comfort of their own homes.

Introducing Pride March From Home: United for COVID Relief An online platform that lets people everywhere do a virtual pride march from home to support LGBTQ+ communities who are most in need in these trying times. How To Be Part Of It It’s easy!

1.) Go to marchforpride.com and set your virtual Pride route. Keep your address private! 2) Pick a rainbow color 3) Make your march count by pledging a donation or by sharing it online with the hashtags #Recreate #Pride2020 #PrideMarchFromHome. Pride March From Home: United for COVID Relief will officially take place on June 27 at 3PM. All proceeds will go to LGBTQ+ communities affected by COVID-19 via iVolunteer, the Philippines’ first volunteer portal—built by volunteers for volunteers—to spread the passion of volunteerism in the country.

“Launching the Mongoose React electric scooters moved our brand into a new market. Doing this requires the right message to maintain brand integrity and inspire a new audience of consumers,” comments Kevin Garczynski, Mongoose Brand Manager. “Everyone involved did an amazing job creating a commercial that would execute on both of these objectives while still having fun! Anyone who watches the ‘Electrified’ commercial will see the incredible attention to detail and cinematic approach.”

The approach involved a close collaboration between director Jeff Bednarz and Director/Editor Sai Selvarajan. Working as a directing team, each brought a unique sensibility and perspective to the project which was filmed in their home state of Texas. Shot at the Salt Flat Cafe in the Guadalupe Mountains between Van Horn and El Paso, the scene was perfectly desolate and a great fit for the effect the co-directors were seeking to capture. Inspired by Mongoose’s BMX authority, the film is a nod to 1980’s cinema in an ode to modern means of adventure.