If you missed the #SharetheMicNow campaign, celebrities and influencers from Julia Roberts to Alex Morgan recently gave Black women access to their Instagram accounts. For instance, Endeavor CMO Bozoma St. John took over Kourtney Kardashian’s feed. Influencer, activist and author Luvvie Ajayi helped start this idea to amplify voices of Black women, and on this…
Que “The Last of Us Part II” ia estourar o mercado em seu debute nas lojas era meio óbvio, mas passada a primeira onda agora se começa a saber oficialmente o tamanho deste estrago. No Reino Unido, a GamesIndustry.Biz reporta que o novo jogo da Naughty Dog para o PlayStation 4 não apenas liderou as …
O post Por 1%, “The Last of Us Part II” supera “Uncharted 4” e é o maior lançamento da história do PlayStation no Reino Unido apareceu primeiro em B9.
Carnival Cruise Line announced this morning that it will continue its “operational pause” until at least Sept. 30. That’s 15 days longer than the guidance offered Friday afternoon by the industry’s trade group, Cruise Lines International Association, which extended its voluntary suspension of service until at least Sept. 15. But if Covid-19 cases continue to…
2020 até o momento tem sido um ano bastante experimental para o Spotify quando o assunto é podcasts. Além das aquisições milionárias e da expansão agressiva, o serviço de streaming nos últimos meses vem implementando e testando ferramentas na área como uso de vídeo e playlists temáticas. O próximo passo agora é voltado a anúncios …
O post Spotify começa a testar uso de anúncios nas páginas de podcasts do serviço apareceu primeiro em B9.
Brandless, the direct-to-consumer brand that shuttered in February after just three years in business, will be revived this month under new ownership.
As the delayed 2020 Digital Content NewFronts finally arrive today in their new virtual format, Adweek assembled its annual NewFronts roundtable to discuss this wild year. Several industry execs weighed in on many of the marketplace’s biggest issues going into NewFronts, including Jim Keller, vp of national ad sales at Hulu; Pamela Drucker Mann, global…
When you make a commercial, you have between 15 and 90 seconds to tell the brand’s story and convince people to learn more and to desire more. It’s not easy to do, and it’s not done all that well all that often. When it is done well, we take notice. Right now, Levi’s is getting […]
The post Commercials And Content Marketing Are Advertising’s Meat & Potatoes appeared first on Adpulp.
Company says the podcast advertising experience “is totally broken” from a marketing standpoint. The move represents Spotify’s larger ambitions to become the Facebook for audio ads.
Spotify is expanding on the Streaming Ad Insertion technology it introduced in January with a test of In App Offers, which will bring interactivity to podcast ads. The streaming platform said it is alpha-testing In App Offers with Harry’s in the U.S. on Last Podcast on the Left and with HelloFresh in Germany on Herrengedeck….
It’s a pity that comparatively few people were in Times Square on the morning of June 2. Because those who happened to be on hand got to watch a bit of history being made–the technological kind, and the branding kind, too. Flickering across the seven-story LED screen at the corner of Broadway and 43rd Street…
Five years ago, the free, ad-supported streaming service Crackle tried to make a splash by moving out of the NewFronts and becoming the first streamer to hold an upfront presentation instead. As then-general manager Eric Berger explained to Adweek at the time, “We want to send the message that we are a premium streaming TV…
This year special days deserve to be celebrated more than ever. That’s why Sancho BBDO created a Father’s Day campaign for Pepsi celebrating the unique relationship between parents and children.
They are not just house plans, they are the new normal that we live in.
After the pandemic, the world changes. Now we live in a new world where everything we do outside, now we do it in our homes. And our brand, Amarilo, has perfect spaces for this new reality in its home sales. Plans of our new reality.
Celebrating the spirit of fatherhood, Titan – India’s most loved watchmaker today launches a digital campaign ‘Mere Papa’, presenting a refreshing new take on the concept of Fatherhood. The digital film is an ode to all Father-figures.
The film tells the story of a child and his relationship with his father from a first person point of view. It captures the father taking care of the child – play with him, protect him and pamper him with gifts. He takes care of the child and works tirelessly to make him feel happy and safe. Towards the end, the film reveals that the story was told from a pet’s perspective and showcases the beautiful relationship between the father and the pet child.
Welcome to First Things First, Adweek’s daily resource for marketers. We’ll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here. Adweek Pride Stars Celebrates 15 LGBTQ Leaders in Sports, Media,…
Like so many things this year, the 2020 Digital Content NewFronts are going to look different. The biggest change: how they’re produced. Instead of four daily in-person presentations that would have ad buyers, content producers and the media running from location to location across Manhattan, the events are now virtual. Second, also due to the…
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