Dreyer’s Ice Cream will change the derogatory name of its Eskimo Pie product, the latest in a series of brand decisions that attempt to root out racism in marketing. Following the police killing of George Floyd on May 25 in Minneapolis, the nation has seen widespread protests against police brutality and the legacy of systemic…
TikTok kicked off its #MyPride weeklong celebration Monday and named its 2020 LGBTQ+ TikTok Trailblazers, a list of 25 up-and-coming creators using its platform to make a positive impact on the LGBTQ+ community. The video creation platform is donating $3 million to LGBTQ+ organizations that provide resources, support and shelter to the community, and it…
Hulu has been teasing a transactional ad format for almost a year. Now, in time for this year’s NewFronts presentation, the new ad format is finally here. Gateway Go will allow ad-supported viewers to send a special offer to their phones or emails, and will give advertisers a more direct way to try to convert…
O diretor Joel Schumacher morreu nesta segunda-feira, 22 de junho, aos 80 anos de idade. De acordo com a Variety, o cineasta faleceu em Nova York depois de lutar por um ano contra um câncer. Schumacher é bastante conhecido do público por “Batman Eternamente” e “Batman & Robin”, filmes que ajudaram a sepultar momentaneamente a …
O post Diretor de “Os Garotos Perdidos” e “Batman Eternamente”, Joel Schumacher falece aos 80 anos apareceu primeiro em B9.
A Apple anunciou algumas novidades durante a WWDC, sua conferência anual que desta vez não foi realizada presencialmente, como pedem as regras de isolamento social. Entre os anúncios mais interessantes da cerimônia virtual está o CarKey, sistema que permite desbloquear um carro usando o iPhone ou Apple Watch. O recurso é parte do também anunciado …
O post Apple anuncia CarKey, sistema que permite desbloquear um carro usando iPhone apareceu primeiro em B9.
A fim de combater as fake news e impedir manipulação, desinformação e, possivelmente, até interferência externa em eleições, a União Europeia criou o Código de Práticas Contra a Desinformação. O TikTok, uma das principais redes sociais da última década, assinou o código, se juntando a outras que também haviam concordado em colaborar com a iniciativa. …
O post Na Europa, TikTok assina Código de Práticas Contra a Desinformação apareceu primeiro em B9.
Much has been written about the shifting societal role of dads and the increase in father-led households. Some brands, in a nod to these changing demographics, have moved beyond portraying fathers as supportive characters and begun to speak directly to them. Through ads acknowledging the challenges of connecting with our teenage girls and building meaningful…
The two-month postponement of the Interactive Advertising Bureau’s 2020 NewFronts has ended up working in Tubi’s favor. Before the event was rescheduled from its usual March slot, the ad-supported free streamer wasn’t on the initial roster of presenters, and it hadn’t yet been acquired by Fox Corp. to become the shiny new streaming asset in…
Demorou mais de um ano, mas enfim a reorganização do YouTube dentro do mercado de streaming terminou de ocorrer. A plataforma de vídeos confirmou nesta segunda (22) a venda das três primeiras temporadas de “Cobra Kai” para a Netflix, um movimento que finaliza a transição da companhia pra fora da área de produção de conteúdo …
O post Com venda de “Cobra Kai” à Netflix, YouTube abandona de vez produção de conteúdos originais roteirizados apareceu primeiro em B9.
O TikTok celebra a diversidade no Mês do Orgulho LGBTQ+ com uma campanha de conteúdo educativo e lives musicais com artistas e influenciadores como Daniela Mercury, MC Bianca, Aretuza Lovi, Ana Gabriela e Lia Clark, que vão discutir temas como preconceito, aceitação social, questões raciais e identidade de gênero, além de trocar experiências pessoais com o público. …
O post TikTok celebra Mês do Orgulho LGBTQ+ em ações com artistas e influenciadores apareceu primeiro em B9.
The team at Mapillary, which taps user-generated content to build a global street-level imagery platform, similar in concept to efforts by Google Maps, revealed last week that it joined Facebook to work on the social network’s open mapping efforts. Terms of the transaction were not disclosed. A Facebook spokesperson said, “We’re excited for the Mapillary…
Before the Covid-19 pandemic wiped out 2020’s live events calendar, Leah Harper-Lane was preparing to help produce a tentpole event for a media brand that typically draws around 20 million online impressions. During a planning meeting, Harper-Lane noticed something that’s been common in her 20-year career producing live broadcast events. “We were in a meeting…
TikTok formally signed up to the European Union’s Code of Practice on Disinformation, which trade organization EDiMA handles communications for. EDiMA director general Siada El Ramly, who also serves as the spokesperson of the Code of Practice’s Working Group of the Multi-Stakeholder Forum on Disinformation, said at a conference hosted by the European Regulators Group…
Adweek’s Doug Zanger and Mary Emily O’Hara from D&I TBD introduce Adweek’s first Pride Stars honorees from agencies to culture makers that are pushing LGBTQ visibility forward. Mary talks to Pride Star Asad Dhunna from The Unmistakables in the U.K. and Zanger speaks with Lincoln Stephens behind The Marcus Graham Project about the dialogue we’re…
In the wake of the president’s disappointing Tulsa rally turnout, the conservative group goes into double-entendre overdrive.
Streaming player kicks off online-only advertising showcase with product to compete with YouTube Select.
The awards show will be held on Feb. 28, a date the Academy Awards abandoned last week because Hollywood has largely been halted by the coronavirus pandemic.
TikTok joined the WeProtect Global Alliance, a multisector alliance dedicated to ending online child sexual exploitation. The video creation platform committed in March to promoting and supporting the Voluntary Principles to Counter Online Child Sexual Exploitation and Abuse, adopted by Five Eyes, a collaboration between intelligence agencies in Australia, Canada, New Zealand, the U.K. and…
Dona de um amplo portfólio de bebidas, a Ambev neste domingo (21) reuniu algumas de suas marcas para uma ação em celebração do mês de orgulho LGBT+, reunindo alguns caminhões para “desfilar” e formar a bandeira do arco-íris na avenida Paulista em São Paulo. Os veículos de transporte no caso pertenciam respectivamente à Budweiser, do …
O post Ambev forma arco-íris de caminhões na avenida Paulista para celebrar orgulho LGBT+ apareceu primeiro em B9.
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| THE ORIGINAL? Lifebuoy Hand sanitizer – 2018 Source : Cannes SHORTLIST Agency : M&C Saatchi (Singapore) |
LESS ORIGINAL Shield Hand Sanitizer – 2020 Source : Facebook Shield, AdForum PHNX Awards longlist Agency : NGage Strategic Alliance (Sri Lanka) |
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