Hasta La Creative!

While the world is struggling in fighting a dangerous pandemic, domestic violence against women doubled in Colombia from March through June of 2020 lockdown. A significant total of 104 women were murdered, including Daniela Quiñones. This tragedy, in particular, encouraged hundreds of protests in reaction to the severity of the situation, on its majority by women. But what about men? Many of them have questioned what it might feel like being a woman in Faceapp So, we took this trend as an opportunity to show what it really means to be a woman in Colombia. We created a social media movement that made men reflect on how a tragedy is becoming something so normal We started a conversation that we hope will never end. Are you wondering how it feels to be an abused woman? #ItWouldBeLike

As the summer heat approaches, beer lovers can only relieved by the Ice King. The Game of beers have begun!

Maurus developed a piece in which Balenciaga takes a strong stance on this central theme of the 2020s. The highly emotional, two-minute film is a delicately observed, multi-faceted journey of empathy and affection. From casual to very dramatic, from the magic of a beginning, to the power of a mature relationship, to redemption through forgiveness. Backed by an equally elegant and cinematic imagery, the film is carried by a truthful tone and deep respect for its characters, a heartfelt contemporary commentary.

One of the reasons for luxury fashion brand Balenciaga’s enormous worldwide success in recent years is Creative Director Demna Gvasalia’s unique way of commenting on the themes of our time in the narrative of his work. Following the groundbreaking gloomy and apocalyptic Winter 20 runway show, he envisioned an equally bold and relevant piece for the Fall 20 collection media launch. Balenciaga approached film and commercial director Maurus vom Scheidt to write and direct a film for the brand that celebrates empathy.

Most men in traditional African societies are averse to displays of affection and words of affirmation from loved ones. The phrase “I Love You” is almost a taboo and is often received with cynicism and sometimes…awkward silence. Especially by Fathers. This social experiment seeks to recondition the minds of adult Nigerian men, reshaping their responses to the ‘L’ word. Leveraging the Father’s Day celebration, we want to consciously get people to express love to adult male figures, especially fathers.