TuneIn: Hear, Here
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A timely new brand campaign to showcase all the ways audio serves as a companion to consumers in their everyday lives as the world finds its way forward amidst a pandemic. With TuneIn’s listening trends pointing to a 27% year-over-year increase in consumption, “Hear, Here” now focuses on listeners’ unique ability to “hear” their favorite audio content wherever “here” may be. In partnership with San Francisco advertising agency barrettSF, TuneIn’s branding initiative will run across digital and social platforms depicting a robust content offering of live and on-demand network news, radio from around the globe and podcasts, as well as play-by-play sports from every major league as sports seasons resume. During this historic time when staying informed, entertained and connected to community is critical, “Hear, Here” aims to increase TuneIn’s brand awareness and remind listeners that TuneIn’s free service and TuneIn Premium commercial-free is available anytime and anywhere, and is a complement to any activity.
