Plus, documentaries from The Human Dignity Trust and The Good Side shed light on archaic discriminatory laws in the Commonwealth; Yahoo and agency Elephant discuss the backstory to Tank and the Bangas’ music video for ‘What the World Needs Now’; and Ogilvy Paris and Grey Paris enter into strategic alliance.
Companies like YouTube, Condé Nast and Vice addressed systemic inequality and economic uncertainty while showcasing their new offerings to advertisers.
Gaming took center stage at the 2020 Digital Content NewFronts today. 3BlackDot, an entertainment studio that builds content around influencers in the gaming space, gave its first NewFronts presentation, boasting to advertisers about its far reach and various functions. The entertainment studio claims to do a little bit of everything: producing feature films like the…
More cooking and baking happening at home during the pandemic has been a windfall for CPG manufacturers such as McCormick & Co. And the seasonings company has good reason to believe these trends will continue. “One of the things that we truly believe is that cooking is a skill,” said Jill Pratt, McCormick’s chief marketing…
The experimental tool seemed innocuous enough at first glance: Plug in a pixelated image of a face and it would generate a higher-resolution mock-up using machine learning. But it wasn’t long after an independent programmer posted it to Twitter last week that other researchers started to notice a glaring flaw. When prompted with Barack Obama’s…
Depois da NBCUniversal remover quatro episódios de “30 Rock” a pedido dos realizadores no início da semana por conta do uso de blackface, a ação parece ter virado um movimento dentro das emissoras de TV nos Estados Unidos e suas principais séries de comédia. O The Wrap nesta sexta (26) reporta que as imensamente populares …
O post Depois de “30 Rock”, “Community” e “The Office” lidam com episódios que usam blackface apareceu primeiro em B9.
As executive producer, he expanded the PBS newscast to an hour and helped make it a distinctive voice in broadcast journalism.
Mark Penn may be on the cusp of consolidating his advertising empire. Stagwell Group, the holding company founded by Microsoft alum Penn in 2015, has proposed a merger with MDC Partners, where Penn serves as CEO. Stagwell Group executives delivered a letter proposing the merger to the MDC Partners board of directors on Thursday. MDC…
Mayday.ai will incorporate data from ongoing conversations on Twitter into its efforts to detect wildfires early. The company’s centralized, artificial intelligence-based platform provides real-time and near-real-time information to commercial, government and residential subscribers on man-made and natural disasters including active shooters, avalanches, earthquakes, environment pollution, explosions, fires, floods, hazardous materials, landslides, nuclear emergencies, technological disasters,…
Days after TikTok users said they fueled lower-than-expected turnout at President Donald Trump’s rally in Tulsa, Okla., they have a new target: Trump’s online store. A new series of videos are circulating on the platform asking consumers to fill their carts with Trump merchandise–like the $75 Keep America Great ugly Christmas sweater or the $30…
The Cannes Lions International Festival of Creativity honored Procter & Gamble with a new award this week: Brand Marketer of the Decade. The festival–which draws members of the ad industry from all across the globe to Cannes, France, each summer but was shifted online this year due to Covid-19–released its first Creativity Report of the…
After a two-month delay and a complete format overhaul, the 2020 Digital Content NewFronts have finally wrapped, capping a frenzied week of virtual presentations, insights panels and Q&As. In case you missed any of the events–and there were dozens of them–Adweek has rounded up the most memorable moments from the week. (And if you missed…
As the third-party cookie’s imminent demise sparks new ideas, data firms InfoSum and Throtle have teamed up in hopes of selling marketers on a way to use first-party data to target consumers while keeping information private. “The partnership allows us both to compete aggressively against other providers, but in a much more deterministic and highly…
Uma parceria entre Adobe e Lady Gaga originou um concurso virtual que desafia os fãs da cantora a criarem suas próprias versões de “Chromatica”, o universo idealizado por Gaga e conceito de seu último álbum, de mesmo nome, lançado no fim de maio. Para participar do desafio, os fãs devem usar qualquer um dos aplicativos …
O post Adobe e Lady Gaga lançam desafio para fãs criarem seu próprio universo “Chromatica” apareceu primeiro em B9.
Em sua nova campanha global, a Panasonic quer celebrar os esforços e iniciativas da companhia que estão contribuindo para amenizar os efeitos da crise causada pela pandemia de Covid-19 nas comunidades ao redor do mundo. Com o título internacional #PeopleBeforeProducts, a campanha reforça a principal mensagem da empresa, que é desenvolver pessoas antes de produtos, …
O post Em nova campanha global, Panasonic mostra suas ações no combate à Covid-19 ao redor do mundo apareceu primeiro em B9.
Marketer cites polarization in the U.S. in decision to stop advertising on Facebook, Instagram and Twitter.
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Big (data) news from Google: The company just “tweaked its privacy policies to set data to automatically delete after 18 months for new accounts and will notify its billions of existing users that they can delete their data too,” Bloomberg News reports (via Ad Age).
Why now? “The announcement comes just a week before enforcement under a new California privacy law comes into effect,” Bloomberg notes.
“New federal data reinforces the stark racial disparities that have appeared with COVID-19,” NPR reports. “According to the Centers for Medicare and Medicaid Services, Black Americans [who are] enrolled in Medicare were hospitalized with the disease at rates nearly four times higher than their white counterparts. Disparities were also striking among Hispanics and Asian Americans. Hispanics were more than twice as likely to be hospitalized as whites, while Asian Americans were about 50 percent more likely.” Keep reading here.
Ad Age Datacenter subscribers get access to all the exclusive competitive intel tucked into Ad Age Agency Report 2020, including:
• Agency Family Trees 2020, a database of the world’s 25 largest agency companies with profiles, agency holdings, financial facts and links to related content.
• Expanded rankings of agencies by discipline, downloadable in Excel.
• Fast facts and figures on more than 400 agencies and networks.
We published our first Agency Report in 1945, and in the decades since then, this annual deep dive into the advertising and marketing-services agency ecosystem has become an industry must-read. You’re already a Datacenter subscriber, right? You’re really are missing out if you aren’t.
“How you really watched 20 hours of ‘Introvert Island’?” an announcer says in Taco Bell’s latest commercial, as a Netflix-like grid of TV shows appears on screen and the camera zooms in on an “Introvert Island” title card.
Spoiler: No, you really haven’t binge-watched “Introvert Island,” because the show doesn’t actually exist—although a lot of people clearly would like it to. The ad is actually a plug for Taco Bell’s $5 Chalupa Cravings Box.
The faux reality show ad debuted on TV on June 14, but Taco Bell only got around to posting the spot this past Monday on its official YouTube channel—and the results so far have been delicious.
As of this writing, “Introvert Island” (the 15-second ad, not the non-existent show) has racked up 7.3 million views on YouTube. Tubular, the social video analytics company, tells Ad Age Datacenter that that’s an impressively fast run-up, even for Taco Bell, whose YouTube channel tends to do very well in general (e.g., so far 10 different Taco Bell YouTube videos posted this year have each earned more than a million views). In less than five days since getting posted, “Introvert Island” is already one of the top 10 Taco Bell YouTube videos by views so far this year, and it’s a top 5 Taco Bell video by Tubular’s V3 metric (which measures views within the first three days of publishing).
Many of the comments on the YouTube posting of “Introvert Island” give a pretty clear picture of why this particular ad has gone viral. For instance, a comment posted three days ago reads, “I really searched introvert island because of this commercial, I thought it was a real show.” To which someone else responds, “So it’s not a real show?” To which someone else responds, “I was sort of hoping it was a new show.” To which someone else responds, “Same I was so interested.” To which someone else responses, “same broooo.” To which someone else responds, “Introvert gang.”
Followed by, just this morning, “Why they play us like that lol.”
Note to Taco Bell: Ad Age Datacenter Weekly would like to order a $5 Chalupa Cravings Box, please—and a 20-episode first season of “Introvert Island” on the side. To go. Thanks.
Ever hear of Transsion? If you’re in the West, probably not. But it’s a household name to millions of Africans, as Andrew Deck explains in “Africa’s phone phenom: Your guide to Transsion,” a fascinating deep dive from Rest of the World (“Reporting Global Tech Stories”).
“In 2008,” Deck writes, “Transsion Holdings sold its first mobile device in Nigeria. Within a decade, the Chinese company, which has virtually zero name recognition inside China, had expanded across Africa. In 2017, it overtook Samsung as the continent’s number one mobile phone supplier. … Transsion recorded over 40 percent of smartphone sales in Africa in the last quarter of 2019, according to research firm IDC. For the past three years, Transsion has led Africa in market share.” Keep reading here.
Last week we kicked off a regular look at marketers that have actually been increasing their TV ad spend lately. The first installment covered Headspace, the self-described “guided meditation and mindfulness” provider/app.
The subject of today’s close-up, with TV ad spend shared exclusively with Datacenter Weekly by iSpot.tv, is Starbucks. To wit:
• Starbucks spent an estimated $312,000 on TV advertising from March 1 through May 19 as many of its locations shut down or shifted to limited service (with closed seating areas, reduced hours, drive-thru-only service, etc.).
• From March 20 through June 23, Starbucks spent an estimated $19.8 million on TV advertising. The coffee chain has been placing a lot of its ads in entertainment programming on cable networks such as Bravo and E!, as well as the traditional broadcast networks’ late-night talk shows, according to iSpot.
• From June 1-23, Starbucks spent an estimated $12.9 million on TV advertising, which puts it in 29th place among all brands tracked by iSpot so far this month.
• Among the Starbucks ads getting major airtime lately: this one, promoting Starbucks Nitro Cold Brew.
• “New data zooms in on air pollution mapped by Google Street View cars,” per The Verge.
• “Black Lives Matter Protester Locations Exposed By Secretive Phone Tracking,” Forbes reports.
• “Coronavirus testing data is flawed in US, Government Accountability Office finds,” per Fox Business.
• “Voter Registrations Are Way, Way Down During The Pandemic,” FiveThirtyEight reports.
The newsletter is brought to you by Ad Age Datacenter, the industry’s most authoritative source of competitive intel and home to the Ad Age Leading National Advertisers, the Ad Age Agency Report: World’s Biggest Agency Companies and other exclusive data-driven reports. Access or subscribe to Ad Age Datacenter at AdAge.com/Datacenter.
Ad Age Datacenter is Kevin Brown, Bradley Johnson and Catherine Wolf.
This week’s newsletter was compiled and written by Simon Dumenco.
During the Covid 19 pandemic, Millions of people protected themselves with latex gloves that are not recyclable. Unfortunately these gloves ended up in rivers, lakes and oceans. No one bothered to neutralize this problem.
Each June, streets all over the world light up with colorful LGBTQ Pride marches and festivals. But this year, the Covid-19 pandemic has radically altered those plans. While some cities will see live marches–Taiwan will have a Pride parade in the streets as usual–and other events have turned into protests combining Pride and Black Lives…
Amid the restrictive business environment created by the pandemic, Microsoft is pulling the plug on all of 116 of its stores worldwide. Only its locations in London, New York, Sydney and Redmond, Wa., will remain open, but they will be reimagined to serve customers in new ways. Microsoft corporate vice president David Porter announced the…
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