Jooble: Ode to the hands that saved us
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COVID-19 epidemic has put our hands in the spotlight. Now we remember to wash them more often, try not to touch anything outside and generally be as contactless as possible. But we also need to remember about millions of other hands of cashiers, drivers, doctors, couriers, service and facility workers who let us keep our hands safe and at home. Therefore the international job search engine Jooble and Kyiv-based agency banda made a tribute to all the workers who helped the world survive the lockdown. This new campaign is an ode to the hands that saved us.
ButcherBox: Thank You
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Some of the biggest heroes of the pandemic are people seldom talked about, and rarely thanked. We’d like to change that.
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Traeger Grills: Welcome to the Traegerhood
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Zambezi’s new brand platform for Traeger Grills, “Welcome to the Traegerhood,” shows how the brand’s products can bring grilling fanatics together to share in a more flavorful way of life that Traeger Grills can uniquely provide. This platform speaks to an audience of grillers who view fulfillment and flavor as a way of life worth investing in. This new campaign was inspired by the unexpected arrival of COVID-19 and conveys the key message: You don’t have to go out for great food; you just have to go outside. This includes digital banners which leveraged the brand’s library of video assets and the collective of Traeger influencers who created content with their cell phones. The digital campaign will include 36 unique video assets that will continue to roll out on social media channels, YouTube, Amazon, Verizon Media Group and other key digital platforms.
Tide: Tide Whitens Whites
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Displaying the deep whitening power of Tide detergent, by showing the result that it whitens every inch of white garments, until all that can be seen are the fabric tags.
Migo: Feel Like A Worker Again
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Some people have not been able to do the job they love because of the coronavirus pandemic. On May 1st, International Worker’s Day, Migo wants people to do whatever it takes to feel like a worker again.
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Infinity: Infinity Music
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Every musical experience has a story to tell.
McDonald's: The Burger Puzzle
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McDonald’s® Belgium & TBWABelgium are launching a Burger Puzzle to help fans through the lockdown. The first McDonald’s burger with not one or two, but hundreds pieces of meat.
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Marking the Unofficial Pastime of Quarantine, McDonald’s Made a Burger Jigsaw Puzzle
Posted in: UncategorizedWith most McDonald’s stores closed throughout Europe due to the coronavirus lockdown, many fast food fans probably miss sinking their teeth into Big Macs and Quarter Pounders. So to give them something to distract themselves with, TBWABelgium developed a 500-piece McDonald’s burger puzzle-jumping on the new found popularity of jigsaws, which have fast become the…
TikTok Sets Happy at Home #OneCommunity Live Livestream Series
Posted in: UncategorizedTikTok is looking to boost the coffers of its Community Relief Fund with livestream series Happy at Home: #OneCommunity Live. There will be a different theme each night from Tuesday (May 5) through Saturday (May 9), with donations going to organizations across entertainment, food and healthcare that have been impacted by Covid-19. In addition, TikTok…
Wendy’s Sends Fans on an Internet Scavenger Hunt
Posted in: UncategorizedWendy’s is giving away $5,000 in gift codes through Friday (April 8), but there’s a catch: Fans have to search the internet for them. The fast-food chain will share hints via its Twitter account every day, with the clues pointing to the company’s digital brand assets, including Wendys.com. Whoever gets there first gets the code….
McDonald’s Created a Live, Virtual Ramadan Hourglass to Show When It’s OK to Break Fast
Posted in: UncategorizedMcDonald’s in Saudi Arabia has found a clever workaround to promote the brand throughout the Islamic holy month of Ramadan, during which Muslims fast between dawn and sunset, breaking their fast after sunset at the Iftar evening meal. The advertising of food during this time is not allowed, so Leo Burnett Saudi Arabia has created…
Pulitzer Prizes: A Guide to the Winning Books and Finalists
Posted in: UncategorizedHere are the 2020 contenders for fiction, nonfiction, poetry, history and biography.
Facebook, GivingTuesday Set First Ever #GivingTuesdayNow
Posted in: UncategorizedFacebook is teaming up with GivingTuesday on its first-ever #GivingTuesdayNow May 5, in support of local causes such as businesses struggling with the coronavirus pandemic, nonprofits, blood banks and employment opportunities. The social network is adding to the Community Help for Covid-19 hub it introduced last month with several new features for #GivingTuesdayNow. Starting Tuesday,…
The New York Times Won 3 Pulitzers. Read the Winning Work.
Posted in: UncategorizedThe Times won in the categories of commentary, investigative journalism and international reporting.
TikTok Creators Welcome MTV to Their Cribs
Posted in: UncategorizedTikTok teamed up with MTV on the #MyCrib challenge. Creators can show off their socially distanced cribs by adding the hashtag, as well as official MTV Cribs music and a sticker pack featuring official logos. @kelsandjay Did someone say they wanted a tour? P.S thanks for all the love, you guys are awesome ???? ##fyp…
A Time Reporter Retrained Herself and Got an NBCUniversal Deal
Posted in: UncategorizedReporter-turned-TV writer Lisa Takeuchi Cullen has been writing professionally since college. Getting there was about seizing opportunities–but it began with a twist of fate. “I took a wrong turn one day while I was at school at Rutgers, into the offices of our college newspaper The Daily Targum,” she recalls, “and they asked if I…
Soda Brands Are Moving Into the Niche Energy Drink Category
Posted in: UncategorizedHigh-octane sports typically go hand in hand with caffeinated dudes downing energy drinks to enhance their performance. Case in point: Category leaders Red Bull and Monster Energy posted videos on their respective social channels of quarantined athletes riding minibikes around their homes. It might not be this way for long, though. As the energy drink…
Ad Tech Is Undergoing an Identity Crisis That’s Been Worsened by the Pandemic
Posted in: UncategorizedPrior to the economic chaos caused by the Covid-19 pandemic and the subsequent havoc it has wrought on the media industry, ad tech’s biggest priority was cookies–or its identity crisis, to be precise. In January, Google announced the 2022 the elimination of third-party cookies in its market-leading Chrome browser, prompting talk of Project Rearc, aka…
Clorox Consolidates $220 Million US Media Account With OMD
Posted in: UncategorizedCleaning colossus Clorox has consolidated U.S. media buying and planning responsibilities with Omnicom’s OMD. The move follows Clorox’s rebrand earlier this year. Last month, the brand also urged consumers not to inject or consume bleach in the wake of statements made by President Trump in a White House news conference. In 2016, Clorox selected FCB…