When Disney first canceled its upfront presentation in March, the company said it planned to hold a “star-studded and innovative streaming event” in place of its usual Lincoln Center gala, which had been set for May 12. But as has been the case with everything else during the pandemic, those plans have now completely changed….
Pinterest released several updates to its boards Wednesday, calling them “a personal assistant, travel and party planner, all wrapped up in one.” The new features began rolling out globally Wednesday on the web, iOS and Android. Pinterest said in a blog post, “It all starts with a board. People come to Pinterest to look ahead….
The impact of the Covid-19 pandemic had already taken a dent out of overall U.S. ad spending and also threatens to halt what had been a run of double-digit growth in digital advertising. Even the duopoly that drove remarkable growth since the 2008 recession is not immune from this crisis. The elastic pricing that relies…
The Covid-19 pandemic is shaping up to be the black swan that will trigger a reset in the global economy, the scale of which has not been seen for close to a century. Its impact on the media and advertising industries has been (and will continue to be) profound, with an ominous amount of furloughs,…
TikTok recently released a donation sticker that allows you raise money for an organization participating in the fight against Covid-19. Our guide will show you how to add this sticker to a video before sharing it. Note: These screenshots were captured in the TikTok application on iOS. Step 1: Once you’ve created or imported a…
Em iniciativa criada pela agência BETC/Havas, a Hershey’s lança uma edição especial das embalagens de suas barras de chocolate ao leite, que agora estampam a palavra HEROES (heróis, em inglês) no lugar do nome da marca. A ação é uma forma da empresa reconhecer e homenagear o trabalho dos agentes de saúde que estão envolvidos na luta diária contra a Covid-19. …
O post Hershey’s muda embalagens em homenagem aos profissionais da saúde apareceu primeiro em B9.
A Disney realizou no fim desta terça-feira (5) uma bastante antecipada reunião com investidores para revelar os resultados fiscais da companhia neste último trimestre, marcado pela explosão da pandemia e da crise do coronavírus. Os resultados seguem mais ou menos o cenário esperado pelos analistas, mas são chocantes especialmente ao refletir o impacto da decisão …
O post Com pandemia, Disney deixa de ganhar US$ 1 bilhão só com os parques apareceu primeiro em B9.
Uma das principais datas comemorativas do ano vai ser vivida de uma maneira bem diferente. O Dia das Mães de 2020 ficará na lembrança de muitas mães que, talvez pela primeira vez, passarão esse dia longe de seus filhos. Atenta a isso e preocupada em levar um pouco mais de conforto e alegria às milhões …
O post Havaianas traz cenas de mães reais em nova campanha apareceu primeiro em B9.
Complex Networks redesigned its logo, website and mission statement to better reflect its diversified media business and to show how the company has evolved since it launched as a magazine covering hip-hop and sneakers at the beginning of this century. Execs realized at the end of last year that with arms in events, video series…
Cybersecurity firm White Ops has announced a recent funding round, during which it raised an undisclosed amount to expand its fraud detection capabilities beyond advertising. Tamer Hassan, CEO and co-founder of White Ops, said over 80% of the company’s roughly 250 clients are in the ad tech space. He told Adweek that White Ops will…
Snapchat became the first official partner of #BeatTheVirus, a platform powered by facts, science and advanced data analysis and aimed at stressing the importance of staying home, social distancing and other methods of slowing the spread of Covid-19. Parent company Snap Inc. teamed up with the Massachusetts Institute of Technology Media Lab and #BeatTheVirus to…
The New York Times’ president and CEO, Mark Thompson, was among the first U.S. media executives to publicly state how Covid-19 would affect the publisher’s ad revenue when he said the business was seeing a “slowdown in international and domestic ad bookings.” That was in early March, even before Covid-19 was declared a pandemic. Thompson…
Brief: Routine driving journeys feel more like a chore, given the bustling traffic. How can Spotify, a go-to music streaming app amongst drivers in the US, enhance this experience and make driving more entertaining?
The Buddy Network is an anti-bullying campaign from Cartoon Network, which aims to address the bullying issue and act as a bridge to address this problem. The 360 campaign was launched in the UAE in 2019, across various touch points in order to raise as much awareness as possible as well as using practical ways to counter this problem. One of the touch points, was creating the Buddy Couch – which was social experiment to interact with kids, speaking with them, listening and interacting. It is an opportunity to break the ice and inspire conversations that connect A means of making new friends….. And all FRIENDSHIPS BEGIN WITH A CONVERSATION!
HUN Wine were supposed to launch at festivals. But they’re gone. They were supposed to have a launch party. But that’s gone. They’re still going into supermarkets but the UK is in lockdown. While most would say this is the worst time to launch a new brand, we did it anyway with outdoor ads for no one to see.
Coming up with an idea for a commercial is easy enough to do while working from home. But what about the shoot and post-production? How are the agencies and their clients keeping everyone safe? Here is one way…the following ad was filmed by Eva Longoria using two smartphones in her own L.A. home to comply […]
The post Eva Longoria Colors Her Own Hair In New L’Oreal Paris Ad appeared first on Adpulp.
Widespread interest in coronavirus coverage drew nearly 600,000 digital subscribers during three months of 2020. But the chief executive, Mark Thompson, gave a bleak forecast for ads.
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