“Either it becomes an essential element of your culture, or nothing’s really going to change,” says Anheuser-Busch CMO Marcel Marcondes about issues surrounding diversity, inclusion, equity and equality. Marcondes, in conversation with Endeavor CMO Bozoma Saint John at Adweek’s first-ever Diversity and Inclusion Summit on Wednesday, said Anheuser-Busch InBev has taken great steps to make…
Ainda não se sabe até quando a quarentena vai durar exatamente, nem quando a vida da população começará a ensaiar uma normalidade, mas atenta à vontade dos cariocas retomarem as praias como ponto cotidiano de suas vidas, a empresa Orla Rio criou o “Projeto Recomeço”, que contará com engajamento de mais de 3 mil pessoas, …
O post Orla Rio lança projeto para retorno seguro dos cariocas à praia pós-confinamento apareceu primeiro em B9.
(TrendHunter.com) The everyday carry (EDC) product market continues to expand as consumers look for efficient ways to stay prepared for small daily tasks, which is seeing new solutions like the ‘Falcon’…
(TrendHunter.com) At the same time brands are putting their own spin on functional face masks, protective fashion designs are emerging to support hyper-vigilant hygiene, social distancing and protection from airborne…
Allbirds and Adidas are teaming up to decrease the carbon footprint of the footwear industry. The partnership between the two brands–one, a direct-to-consumer pioneer famous for its comfortable wool sneakers, the other an over 70-year-old athletic brand behemoth–will aim to innovate and evolve the process of manufacturing athletic footwear to be more environmentally friendly. The…
Na próxima segunda-feira, 01/06, a Uber inaugura seu primeiro Centro de Higienização voltado para motoristas e entregadores parceiros da empresa no Brasil. Localizado em um estacionamento na região da Avenida Paulista, em São Paulo (Rua Luis Coelho, 371 – Consolação), o centro permite que em um único local os parceiros façam limpeza dos veículos e …
O post Em São Paulo, Uber lança Centro de Higienização para parceiros apareceu primeiro em B9.
O Google anunciou nesta quinta-feira (28) o lançamento das “Categorias em ascensão no varejo”, versão brasileira de uma página especializada em análise de mercado do buscador principal e que como o título bem diz busca apresentar as principais tendências de compras do público ao usuário. A nova ferramenta utiliza dos mesmos dados do Google Trends …
O post Nova ferramenta do Google mostra principais tendências do varejo brasileiro apareceu primeiro em B9.
Television advertising collapsed in the first quarter of the year as the ongoing Covid-19 pandemic put entire industries and their advertising budgets on pause. But a few categories have continued to be reliable TV advertisers during the crisis, including streaming services. Brands including Hulu, Disney+, Netflix and YouTube have all dialed up their linear TV…
On Wednesday, leaders from some of the top global corporations and nonprofit advocacy groups met online to participate in Adweek’s first-ever Diversity and Inclusion Summit. The 13 D&I champions collectively represent hundreds of billions of dollars in corporate revenues. Each has made strides in their field to promote inclusive hiring, advertising and overall representation. At…
Twitter’s Inclusion & Diversity Report for May 2020 focused more on highlighting initiatives the company has put in place since the Covid-19 crisis than on data about hiring and workforce percentages. Vice president of people experience and head of inclusion and diversity Dalana Brand said in a blog post, “Although the world doesn’t look the…
Claudia Edelman spent most of her career working through crises, whether that be in roles for Unicef or the World Economic Forum. The Mexican-born founder of the We Are All Human foundation said the Covid-19 pandemic has set back the gains made by U.S. Hispanics in recent years. “We were a rocket about to take…
The Wall Street Journal and Barron’s Group titles grew digital advertising by 25% in Q3 year-over-year despite the challenging economic climate brought on by the Covid-19 pandemic. The WSJ and Barron’s Group, which includes MarketWatch, Barron’s and Mansion Global, expanded their digital advertising business by retaining projects under The Trust (the publications’ shared branded content…
On Thursday, ADCOLOR announced that it no longer plans to hold its 2020 conference in Atlanta in October as planned. Instead, the diversity group’s annual gathering will go virtual, pivoting to an online format that will take place from Sept. 8-10. “Business as usual has quickly turned into business unusual amid Covid-19,” said ADCOLOR founder…
Freeform has found its new president, following Tom Ascheim’s departure last month. Fomer Netflix executive Tara Duncan has been named the network’s new chief. She’ll oversee strategic planning, brand development, content strategy, original programming, production, scheduling, finance, research, marketing and communications at Freeform, beginning on June 8. “Tara is an exceptionally skilled executive and a…
For the brand’s 100th anniversary, Kotex is taking a moment to stop and reflect on the progress of the last century while also highlighting work that still needs to be done. In 1920, the brand’s new spot tells viewers, it was women nurses who developed the first Kotex pads so they could keep doing their…
In April, as the coronavirus continued its deadly march across the U.S., more than 1,500 hate crimes were reported against Asian Americans. They are being unjustly, and unbelievably, blamed for the disease. “We are in 2020 and look at what happened,” asks Cynthia Chen at Adweek’s first-ever Diversity and Inclusion Summit on Wednesday. “It’s almost…
Since the beginning of the coronavirus crisis, consumers have been hit with a steady stream of “heartfelt” and maudlin ads. Indeed, one would expect that the gravity of the moment in history demands a more somber approach. Yet the revolving door or sparse music, empty cities and predictable verbiage has veered Covid-19 advertising into its…
Entre outras (tantas) coisas, o impacto do coronavírus no globo gerou uma paralisação quase que total na indústria do audiovisual, incluindo não apenas o congelamento pleno da distribuição nos cinemas como a suspensão de diversos festivais, incluindo eventos gigantes como o SXSW, Locarno e Cannes. Com o primeiro semestre inteiro perdido, o circuito e os …
O post Enquanto Cannes anuncia “seleção” em junho, Netflix vai pular circuito de festivais este ano apareceu primeiro em B9.
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