Despite managing to eke out a small profit in the first quarter, executives at two of the largest U.S. hotel brands are warning investors about the brutal damage to their financials to come. “We do not think our first-quarter results provide clear insight into the current environment,” said Chris Nassetta, president and CEO of Hilton….
Facebook and Instagram added several updates on and features related to multihour livestreaming event #Graduation2020: Facebook and Instagram Celebrate the Class of 2020 Friday, May 15, at 11 a.m. PT/2 p.m. ET. The social network said late last month that Oprah Winfrey will deliver the commencement address. Celebrities including Awkwafina, Simone Biles, Jennifer Garner and…
This summer will bring a changing of the guard at WPP media agency MediaCom as Stephen Allan steps down as worldwide chairman and CEO of the GroupM agency after 12 years in the role. “My decision to step down has been the most difficult one I have taken during my 38-year career at MediaCom, but…
Stage Stores, the parent of off-price banner Gordmans, filed for Chapter 11 bankruptcy in Texas late Sunday night. It is the latest retailer to file during the pandemic, following J.Crew and Neiman Marcus last week. A buyer is being sought for Stage Stores, with investment bank PJ Solomon conducting the auction process, in the hope…
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| THE ORIGINAL? Sesc English Course – 2017 “Master your business language” Click on the image to enlarge Source : Adeevee Agency : Competence, Florianópolis (Brazil) |
LESS ORIGINAL Covid-19 #StayHome – 2020 “Numbers are sending us a very direct message” Click on the image to enlarge Source : Adsoftheworld Agency : Wunderman Thompson (Portugal) |
Last November, Twitter’s MoPub mobile monetization platform kicked off a pilot with mobile data and analytics company App Annie, which gave marketers access to new inventory packages that allowed them to target popular applications on iOS and Android as ranked by App Annie (for instance, the top-downloaded apps worldwide or the top-downloaded games in the…
In a world of reduced commuting, audio platforms have seen listenership drop off during the pandemic. But like every business, audio services have had to come up with new ways to reach audiences and advertisers. Claire Fanning, vp of ad product strategy at Pandora joins executive editor Stephanie Paterik for a look at how the…
In Venice, Italy, without a gondola or tourist in sight, a jellyfish was spotted wading through the city’s famous canals. In New Delhi, India, the city’s toxic air pollution, once visible from space, has begun to clear. Along Amtrak’s Northeast Corridor route, from Maryland past Boston, air pollution fell 30%, according to NASA–the cleanest it…
We’re all feeling the stress of quarantine–which has been good for the alternative relaxation business. Adweek contributor T.L. Stanley joins co-hosts David Griner and Ko Im to talk about how quarantine has been good for the cannabis industry. Speaking of relaxation, several brands have also begun creating their own puzzles as old pastimes become current…
Photographer Alejandro Burset has shot campaigns for Burger King, Volkswagen, Lavazza and Nike, but his latest project isn’t connected to a major brand. The Madrid-based photographer has started a new portrait project, which captures people socially distancing at their homes during the pandemic. To photograph his subjects, Burset doesn’t leave his home, either. Since March,…
Chances are that if you’re not actively planning or already executing your Covid-19 pivot, you’re determining how the recession is going to impact future campaign plans for annual events like summer sales to back-to-school. We’re entering a low point in our economy. For select businesses, history reflects that keeping ad spend up during a recession…
O Gmail mantém operacional desde abril de 2019 o Smart Compose, ferramenta que fornece dicas ao usuário para completar frases de um e-mail, mas só agora o Outlook parece ter se tocado que o recurso é bastante útil e até popular entre o público – e que portanto deveria estar incorporado à sua plataforma de …
O post Demorou: Outlook desenvolve ferramenta de complemento automático de frases para competir com Gmail apareceu primeiro em B9.
Since women face many dangerous concerns while running, we wanted to create a tool that gives female runners a fast and inconspicuous way to receive help, if in danger.
Couples who aren’t able to conceive often go for IVF or surrogacy instead of opting for adoption. Every parent wants to see a bit of themself in their child and fear that a stranger’s baby won’t ever be truly theirs. A copy campaign that reinforces the notion of nurture over nature to inform people that children are only as good as they are raised.
Covid-19 is the ultimate imitation of Art by life, unimaginable stories that only found expressions in movie scripts now play out live on the streets. We decided to further reinforce the global #stayathome message by creating movie posters using real stories and experiences. These movies are now showing but you don’t want to come out to experience them. Stay Home, Stay safe.
Next time you reach for that chocolate bar, maybe think about what comes with all that sugar. Tru Chocolate is all of the chocolate. None of the sugar.
In the U.S., an average American spends almost nine days per year commuting. Still, most of them don’t think about using Spotify while driving because they’re used to listening to the radio, even though the service has a huge music archive. With this said, our purpose is to make drivers use Spotify in their cars by creating a connection between the platform and an unforgettable experience for them: the first livestream on Spotify. To make this happen we used two major element of American culture: music and drive-ins. So we created two speakerless concerts with native singers of these places. But to take part on it, drivers need to connect their Spotify onto car speakers, so that it can be streamed accordingly to the concert location. By creating this experience, we want to show how exclusive can Spotify be. And customizable. One streaming at a time.
The disruption we’ve seen from Covid-19 is unprecedented in both speed and scope. And while governmental and self-imposed social distancing is absolutely necessary, these measures create harsh realities for the majority of industries. In the media world, Covid-19 has perhaps created the greatest imbalance between media consumption, which has skyrocketed, and advertiser spending, which has…
Embora Charlie Brooker, roteirista e criador de “Black Mirror”, tenha afirmado que não está trabalhando em uma nova temporada da série, uma vez que o atual momento mundial é tão caótico que não ele não sabe “qual apetite haveria por histórias sobre sociedades ruindo”, a realidade não deixa de lembrar alguns episódios da série. É …
O post Em Singapura, cão robô é usado para garantir que pessoas mantenham o distanciamento social apareceu primeiro em B9.
O movimento “Brinde do Bem”, lançado pelo Grupo Heineken e apoiado pelo Campari Group, já injetou mais de R$ 5 milhões nos bares e restaurantes de São Paulo cadastrados na plataforma. Mais de 2 mil estabelecimentos do estado se beneficiaram pela dinâmica que visa manter a movimentação econômica no setor altamente afetado pelo isolamento social …
O post Iniciativa “Brinde do Bem” injeta R$ 5 milhões em bares e restaurantes de São Paulo apareceu primeiro em B9.
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