May
11
May
11
Dutch Mill Group: The Secret Supporter
Posted in: Uncategorized
Dutch Mill helps Thai teenagers to happily survive during the quarantine at home, entering the survival game to support any players. For the 1st time, Dutch Mill sends the army of Dutch Mill girls to join a popular survival shooting game with the special missions. No Violence, No competition, they just simply deliver in-game health care packages, by giving survival boxes, to boost the player’s power. Focusing on creating health benefits to refresh any players, to make gamers healthier than ever before.
Part of Collection
May
11
Johanniter-Unfall-Hilfe e.V.: In Your Way
Posted in: Uncategorized
Awareness campaign to highlight the fact how irritating the use of mobile phones while driving is: like the person on the phone is sitting directly on your lap blocking your sight.
May
11
Iaso Hospital: Victory against Covid-19
Posted in: Uncategorized
IASO, a well-known hospital in Greece, wanted to thank all the doctors and healthcare workers of the country, for their great daily efforts in the battle against the covid-19 pandemic. These people have managed to make Greece a “winner” and bring us closer to a huge success, with a low death rate and many recovered cases.
Part of Collection
May
11
KFC: Stay at Home, Stay Original
Posted in: Uncategorized
Social media video released during COVID-19 using user generated content from KFC consumers coping with quarantine life.
Part of Collection
May
11
IKEA: Out of closets
Posted in: Uncategorized
There are 34 Ikea stores in 7 countries where LGBTQ+ people cannot ‘come out of the closet’. A furniture brand that believes in inclusivity, set out to spread this same belief in these countries. During the Pride Month 2020, we stopped selling all our closets as a stand against the injustice faced by LGBTQ+ people. Our websites, stores, and social media that once featured closets were now replaced with the message – closets aren’t spaces for LGBTQ+ people to hide something they’re made to feel ashamed of. Ikea closets became more than just a furniture piece. It became a proclamation for equality, without existing.
May
11
Fox Sets Largely Pandemic-Proof Fall Schedule, With Most Series Already Filmed
Posted in: UncategorizedFox Corp won’t be holding its usual upfront event this afternoon at New York’s Beacon Theatre–nor will it be conducting any kind of broad virtual alternative presentation–but the company is still throwing down a very big gauntlet to kick off upfronts week. Its Fox network has unveiled a largely pandemic-proof fall schedule, assuring audiences and…
May
11
Fox Sports Meets With Agencies Again to Jumpstart NFL Talks Following Schedule Release
Posted in: UncategorizedEven without holding its traditional upfront event today, Fox Corp is doing everything it can to lay the groundwork for a healthy upfront marketplace. This morning, the Fox network unveiled a largely pandemic-proof fall schedule, with all series but one having already been filmed. And on Friday, Fox Sports held another round of virtual town…
May
11
Incapaz de realizar evento, Festival de Cannes vai anunciar seleção oficial em junho
Posted in: Uncategorized
A edição deste ano do Festival de Cannes se encontra cada vez mais entre a cruz e a espada. Adiado no fim de março devido à pandemia do coronavírus, o evento viu seu plano B de acontecer no começo de julho naufragar com a prorrogação do isolamento social na França e suas mostras paralelas cancelarem …
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May
11
Dutch Mill: The Secret Supporter
Posted in: Uncategorized
Media, Promo, PR, Online
Dutch Mill Group
Dutch Mill, a popular drinking yogurt brand in Thailand, launched a new campaign promoting healthy drinks for Thais to happily survive during COVID-19 quarantine. The army of Dutch Mill girls joined a popular survival shooter game helping players to win the game by giving survival boxes, to boost the player’s power. Tedros Adhanom, Director-General of WHO, has released guidelines preventing and look after oneself during quarantine time. “Mental health is as important as physical health,” said Adhanom. One part that WHO also mentioned is that people should relieve stress by “playing a game”. This campaign is emphasized on Dutch Mill’s brand statement that we are the one who always gives benefits, energy, and freshness to all Thai teenagers in their real-life or even in the game. This time we wisely aim to target by using Real-Time Interactive, seeking what targets are interested in or enjoy. For the 1st time, Dutch Mill sends the army of Dutch Mill girls to join a popular survival shooting game with the special missions. No Violence, No competition, they just simply deliver in-game health care packages, by giving survival boxes, to boost the player’s power. Focusing on creating health benefits to refresh any players, to make gamers healthier than ever before.
Advertising Agency:CJ WORX, Bangkok, Thailand
Chief Creative Officer:Saharath Sawadatikom
Executive Creative Director:Saharath Sawadatikom
Creative Director:Natkanate Ruengrujmethakul
Art Director:Saharath Sawadatikom, Natkanate Ruengrujmethakul
Copywriter:Satawat Tangpuangporn
Social Media Art Director:Pemika Yosakrai
Senior Social Media Copywriter:Worawut Sengsoon
Project Manager:Benjawan Sengtee, Jennisa Alisha
Managing Director:Chawana Keeratiyutamonkul
Business Consultant & Client Service Director:Warapan Pornphichitpan
Account Manager:Wongsakorn Ubolsawadi
Account Executive:Anchalee Tiyapornchai
Business Consulting Director:Nichapat Ratanapraphat
Strategic Planner:Suphaphich Nittayasak
Digital Media Planner:Thanakorn Sangchan
May
11
Sonho Bianco Matress: Geniuses
Posted in: UncategorizedPrint
Sonho Bianco
It’s scientifically proven that sleep is good for human brain and cognitive activities. While we sleep, the mind continues to work: nocturnal sleep is the moment when the brain recovers the spent energy and processes the information acquired during the day. Therefore, quality rest is an essential process. The prints developed for the mattress brand Sonho Bianco bring this curiosity to exemplify and value the importance of quality nights of sleep.
Advertising Agency:Delantero, Fortaleza, Brazil
Copywriter:Giovanna Castro
Head Of Copy:Giovanna Castro
Art Director:Samuel Ribeiro
Head Of Art:Matheus Sena
Executive Creative Director:Marcel Pinheiro, André Miyazaki, Pádua Sampaio
May
11
Nike: AirMax Cloud
Posted in: Uncategorized
Online
Nike
Advertising Agency:AKQA, Sao Paulo, Brazil
May
11
Burger King: Confined Comedians
Posted in: Uncategorized
Film
Burger King
After 6 weeks without BURGER KING®, and no doubt a few attempts to reproduce a WHOPPER at your home, the brand is gradually reopening, with a view to the end of containment. The brand will propose its famous flame grilled Burgers but only in Delivery and Drive. A partial and progressive reopening allowed thanks to the implementation of strict sanitary measures to ensure the safety of everyone (employees, delivery personnel and customers).
The brand decided to ask the actors of its latest ads for help to announce this good news. So it’s from their homes, like all of us always confined, with their phones, webcams or children crying in the background that they will be able to celebrate the return of the activity.
Advertising Agency:Buzzman, Paris, France
Vice President:Thomas Granger
Managing Director:Julien Levilain
Art Director:Philippe Boucheron
Copywriter:Patrice Lucet
Head Of Account:Loïc Coelho
Account Manager:Adélaïde Destaillats
Account Executive:Fany Maupou
Head Of Social Media:Julien Scaglione
Consultant of Social Media:Felix Brunot, Arnaud Cherbonnier
Pr Communication Manager:Paul Renaudineau
May
11
Pedigree: Dogs on Zoom
Posted in: Uncategorized
Integrated
Pedigree
Pedigree brand is helping to support pet adoption, while ensuring the safety of prospective pet parents and shelter employees, as most of the country continues to navigate their new normal of social distancing. With a new campaign called “Dogs on Zoom,” the Pedigree brand is hosting virtual dog adoption events at select shelters, allowing consumers to meet and adopt a new pet, all completely contact-free.
Advertising Agency:BBDO, New York, USA
Chief Creative Officer:David Lubars
Worldwide:David Lubars
Executive Creative Director:Peter Kain, Gianfranco Arena
Creative Director:Damjan Pita, Jim Connolly
Art Director:Bhanu Arbuaratna
Exec Producer:Amy Wertheimer
Producer:Caroline Deason
Interactive Executive Producer:Katie Young
Interactive Producer:Chava Quinn
Snr Account Director:Sally Nathans
Account Director:Elizabeth Maini
Account Manager:Isabel Pluck
Account Executive:Chelsea Berk
Group Planning Director:Annemarie Norris
Planning Director:Karin Santiago
Comms Planning Director:Brian Brydon
Planner:Jaime Chou
Production Company:BBDO Studios
Director:Brody Berheisel
Executive Producer:Andre Rowe Jr
Studio Producer:Luke Butler, Jonathan Hsu
Production Coordinator:Emiko Alexejew
Editorial Company:BBDO Studios
Editor:Brad Go
May
11
Durex: Care Emoji
Posted in: UncategorizedOnline
Durex
Care Emoji: One of the things we learned during the #COVID19 crisis is that caring about yourself can help save others. But, truly, the same goes to condom use. So, when Facebook launched its new “care” emoji, we saw a great opportunity to raise awareness and address this issue. After all, sex is going to be a part of our lives, even when lockdown ends!
Advertising Agency:Socialab, Athens, Greece
Copywriter:Dimitris Grimanelis
Art Director:Thanasis Chondronasios
Creative Director:George Paschalidis
Chief Strategist:Tasos Veliadis
Designer:Maria Chanioti
Account Director:Dora Lourida
May
11
LeYa: Escape the lockdown
Posted in: UncategorizedPrint
Leya
Campaign for the Portuguese online bookstore Leya, released during the Emergency State lockdown caused by the Covid-19 pandemic.
Advertising Agency:BAR Ogilvy, Lisbon, Portugal
Executive Creative Director:Diogo Anahory, José Bomtempo
Creative Director:João Amaral, Nuno Riça
Art Director:João Amaral
Copywriter:Nuno Riça
Account Executive:Matilde Parreira
Production Studio:Studio Nuts
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