May
14
Anti-Lockdown Protesters Get in Reporters’ (Masked) Faces
Posted in: UncategorizedJournalists covering the pandemic have faced the wrath of people who are against social-distancing restrictions.
May
13
Abre abas demais em seu navegador? A ferramenta de agrupamento do Google Chrome está aí para te salvar
Posted in: Uncategorized
Se você é desses que diariamente testa os limites do recurso de múltiplas abas no navegador, a nova ferramenta do Google Chrome chegou para atender os seus pedidos de socorro. Em seu blog oficial, o Google confirmou nesta quarta (13) o lançamento de um novo recurso para a plataforma que permite reunir em “grupos” as …
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May
13
Campanha do Instituto Maria da Penha alerta sobre violência doméstica durante quarentena e mostra como pedir ajuda
Posted in: Uncategorized
Desde o início da quarentena no Brasil, muitas mulheres se tornaram mais vulneráveis à violência doméstica. Erroneamente estereotipada como uma realidade restrita à classe social de baixa renda, a violência doméstica ocorre em todos os estratos sociais e, infelizmente, é mais comum do que se imagina. Para alertar sobre esse grave problema que acontece em milhares de …
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May
13
School of Visual Arts and Brigham Young University Lead Winners in Global Young Ones Student Awards 2020
Posted in: Uncategorized
May
13
Joel Kupperman, Scarred by Success as a ‘Quiz Kid,’ Dies at 83
Posted in: UncategorizedAs a philosophy professor in adulthood, he would not speak of the World War II-era radio show (later on TV) that had made him famous and left him embittered.
May
13
1 in 4 Americans Want to Travel Immediately After Covid-19 Restrictions Lift
Posted in: UncategorizedSince travel has come to a near total standstill during the Covid-19 pandemic, there will be a ton of pent-up consumer demand once travel restrictions and stay-at-home orders lift. That’s according to a survey by marketing agency Mower, which measured 1,000 Americans’ willingness to travel once Covid-19 restrictions are lifted (whenever that may be). It’ll…
May
13
Ford’s New Campaign Focuses on Its Role in Fighting the Pandemic
Posted in: UncategorizedAlthough there’s present tension in America’s auto manufacturing industry, most companies have started to schedule workers to return to its factories. Ford is reopening in phases–it’s scheduled to open its doors on Monday–and has launched a campaign aimed for network television to remind everyone what its been doing since the outbreak of Covid-19. Created by…
May
13
Thrive Market Products to Be Integrated Into 9 to Wine With Kaitlyn Bristowe
Posted in: UncategorizedViewers of 9 to Wine, the new digital show from lifestyle entertainment company Kin, featuring Kaitlyn Bristowe, will be seeing a lot of Thrive Market. Kin and Thrive Market reached a marketing partnership that includes content integration, social cross-promotion and other marketing activities. Thrive Market is a membership-based ecommerce site that offers over 6,000 organic…
May
13
Ikea’s Quarantine Campaign Offers 6 Ways to Make Furniture Forts
Posted in: UncategorizedWhether you’re in quarantine with kids who are increasingly desperate for entertainment or you’re simply longing for a time when life was safer and more innocent, Ikea Russia has you covered. The retailer’s newest campaign for the quarantine era perfectly captures that yearning sense of nostalgia by bringing old-fashioned childhood adventure into modern home. Created…
May
13
PBR’s First Campaign From 72andSunny Puts a Modern Spin on Old-Timey Advertising
Posted in: UncategorizedIt wasn’t long ago that 72andSunny’s Los Angeles office won Pabst Blue Ribbon, a brand that, at least in recent years, hasn’t done much advertising. With a number of new offerings under its belt, including a hard coffee and line of seltzers, PBR tapped 72andSunny to help spread the word and perhaps rejuvenate the beer…
May
13
Adweek Presents: The Way Forward—Restaurants and Retail
Posted in: UncategorizedIn the fifth installment of Adweek’s new livestreamed video series, Adweek Presents: The Way Forward, we’ll focus on how, during this health crisis, restaurant and retail marketers are quickly adapting their businesses to better serve their customers and support frontline and essential workers. Adweek’s editor and svp, programming, Lisa Granatstein, welcomes the Chipotle’s Chris Brandt…
May
13
Knight Institute to Sen. John Cornyn: Don’t Block People on Twitter
Posted in: UncategorizedThe Knight First Amendment Institute at Columbia University sent a letter to Sen. John Cornyn (R-Texas) Wednesday urging him to stop blocking Twitter users from his @JohnCornyn account due to differing viewpoints. Cornyn’s office had not responded to a request for comment at the time of this post. The letter stops short of threatening legal…
May
13
Bud Light Reimagines Iconic Campaign in ‘Stay at Home Humans of Genius’ Ads
Posted in: UncategorizedBud Light just brought back its classic tribute to under-appreciated geniuses–but this time with a new shelter-in-place twist. In four new spots, the Anheuser-Busch brand salutes “Stay at Home Humans of Genius,” who make quarantining a little easier on the rest of us by making up new sports, singing from their balconies, giving enthusiastic air…
May
13
With Travel on Pause, Airbnb Looks to Long-Term Stays
Posted in: UncategorizedFor a brand that started out renting air mattresses, Airbnb’s business has grown substantially. It’s best known for its accommodation listings, ranging from an apartment in Downtown Brooklyn to Barbie’s Malibu Dream House. In recent years, it’s also developed an experiences business, which sends travelers on activities like accompanying cattle herders in Kenya or stargazing…
May
13
D&I TBD: Nina Kossoff on What LGBTQ People Want—And Don’t Want—From Advertising
Posted in: UncategorizedOn Episode 3 of D&I TBD, Adweek is joined by strategist Nina Kossoff. Currently on furlough from Matter due to the Covid-19 pandemic, Kossoff has sat on brand planning and strategy teams at Imprint Projects, McCann, Ogilvy & Mather and Barbarian Group. It’s not every day that two nonbinary queer people co-host a podcast about…
May
13
Heinz transforma ingredientes de seu Ketchup em cestas de doação para preparo de refeições
Posted in: Uncategorized
Pensando em como transformar os seis ingredientes que compõem o ketchup Heinz em refeições de qualidade para pessoas em situação de vulnerabilidade, a empresa se uniu à Gastromotiva – organização sem fins lucrativos que visa a transformação social por meio da gastronomia – para lançar as Cozinhas Solidárias em São Paulo, projeto criado pela ONG …
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May
13
The Latest Agency Mashup Is Dentsumcgarrybowen
Posted in: UncategorizedMove over, VMLY&R, because there’s a new longwinded agency name in town: Dentsumcgarrybowen. The new creative entity, which is part of Dentsu Aegis Network, encompasses Mcgarrybowen’s various offices around the world and a number of agencies that operate under the Dentsu name outside of Japan. A spokesperson for Dentsu Aegis Network said these agencies are…
May
13
Hendrick’s Gin Is Paying Bartenders to Toast Each Other on Social Media
Posted in: UncategorizedIn the latest of dozens of initiatives to mitigate the disastrous impact of the coronavirus pandemic on service industry workers, Hendrick’s Gin created a support campaign that it hopes will move organically through the bartending community, creating a domino effect and criss-crossing the country. The “Pour it Forward” initiative asks bartenders to record themselves demonstrating…
May
13
Disney’s Streaming Bundle Begins Major TV Push With First Spot Uniting All 3 Platforms
Posted in: UncategorizedWith most people stuck at home during the pandemic, family viewing on live and on-demand programming alike is through the roof. Disney hopes that many of them will find something to love–and pay for–in its bundle of streaming services. In its first-ever television push, which will kick off tonight during Fox’s The Masked Singer, Disney…
May
13
Duracell Puts MediaCom in Charge of $84 Million Global Media Account
Posted in: UncategorizedDuracell has named GroupM’s MediaCom as its global media agency of record across 32 countries. “The future is battery powered. Duracell is an iconic brand, and it gives us great pride to welcome them back into the MediaCom family,” said MediaCom global COO Nick Lawson, who will take over as CEO in July as Stephen…
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