May
30
May
30
Nike, mais uma vez, se posiciona contra o racismo com declaração corajosa
Posted in: Uncategorized
Marca incentiva e se coloca ao lado da população revoltada pela morte de George Floyd nos EUA
O post Nike, mais uma vez, se posiciona contra o racismo com declaração corajosa apareceu primeiro em B9.
May
30
Despite Mounting Pressure, Including From Employees, Facebook Won’t Act on Trump’s Posts
Posted in: UncategorizedWhile one social network took a stand against potentially misleading information and statements glorifying violence posted by President Donald Trump, another held firm to its policy of inaction, despite pressure from both inside and outside of the company. The first social network is Twitter, which labeled two tweets by Trump Tuesday regarding mail-in ballots with…
May
30
Why Demonstrators Protesting the Death of George Floyd in Minneapolis Keyed In on Target
Posted in: UncategorizedMINNEAPOLIS, Minn.–The rallying cry of “no justice, no peace” continues to be heard in the streets of Minneapolis tonight, as protestors swollen with rage, have set buildings ablaze, shattered windows of businesses and ignited fireworks to denounce police brutality and demand retribution for the death of George Floyd. Tension began building Tuesday, one day after…
May
30
Nike Once Again Dares to Take a Stand, Boldly Addressing Racism Head-On in New Ad
Posted in: UncategorizedAs the country continues to reel from racism–the American Psychological Association issued a statement calling racism a pandemic–brands appear to have taken a silent or measured approach in their response. Today, however, one of the world’s most iconic and impactful brands, Nike, has taken the boldest step so far in a new ad. Instead of…
May
30
These Brands Are Speaking Out Against Racism on Social Media
Posted in: UncategorizedWhen the Covid-19 pandemic hit the U.S., brands quickly stepped up to reassure frightened Americans that they were there for them. In countless campaigns, brands let the public know that they were helping by donating money, making masks and giving consumers grace periods on things like utility and mortgage payments. But when black Americans are…
May
30
Jordache Seeks New Generation of Fans With Vintage Denim
Posted in: UncategorizedIn the revolving world of fashion, is anything ever truly out of style? Hugely popular in the ’70s and ’80s, designer denim brand Jordache has a new collection, Jordache Vintage, sold exclusively on Walmart.com. The retro-inspired apparel line, which debuted May 12, includes two dozen pieces, from skirts and jeans to T-shirts and coveralls, designed…
May
30
Popeyes Unveils Refreshed Logo and New Restaurant Design
Posted in: UncategorizedLast year’s chicken sandwich wars launched Popeyes Louisiana Kitchen to a new level of growth that even a pandemic couldn’t stifle. Now, the fast-food chain is revealing a brand refresh to go with its newfound celebrity status. The updated look features a simplified, more mature version of the classic logo, which has only seen minor…
May
30
Facebook NPE Team Releases 2 More Apps
Posted in: UncategorizedThe Facebook NPE Team has convincingly shown that it has no issues with remaining productive during the coronavirus pandemic. Mere days after rolling out CatchUp–an Android and iOS application aimed at facilitating phone calls and group calls–two more apps were hatched. Invite-only iOS app Collab brings fans and creators together to create, watch and mix…
May
29
Google News Initiative Reveals Grant Winners for Journalism Emergency Relief Fund
Posted in: UncategorizedGoogle provided an update on the Google News Initiative Journalism Emergency Relief Fund it started last month, saying that grants ranging from $5,000 to $30,000 went to over 5,300 small and midsized newsrooms around the world. Google News Initiative head of innovation Ludovic Blecher said in a blog post that applications covering a number of…
May
29
Essity Is Breaking Taboos Around Periods in Its Advertising
Posted in: UncategorizedEveryone’s familiar with the classic format for a pad or tampon commercial: smiling women clad head-to-toe in white, flying across the screen in bursts of femininity and energy, not slowed down one bit by that pesky menstrual cycle, the color red avoided at all costs. In the last few years, however, brands have worked to…
May
29
New Digital Studio Lets Brands Build Their Own Realistic Human Avatars Powered by AI
Posted in: UncategorizedBusinesses may soon be able to designate duties like customer support or training exercises to life-like virtual personas through a new tool from artificial intelligence startup Soul Machines. The San Francisco-based company debuted a digital brand studio this week that lets clients customize their own digital person by choosing from a set of realistic CGI…
May
29
Twitter Brings Drafts, Scheduling Tweets to Twitter.com
Posted in: UncategorizedTwitter added the ability to save tweets as drafts and to schedule tweets to Twitter.com. The social network revealed the new features in a Twitter Support tweet, cautioning in the comments that drafts will not work cross-platform: Drafts created on desktop will only be accessible via desktop, and those created on mobile will only be…
May
29
Retail Had an Uneven Week as Earnings and Announcements Rolled In
Posted in: UncategorizedRetail had a bit of a mixed week, with discounters Dollar General and Dollar Tree emerging as clear winners with comparable sales increases. However, concerning news from Ann Taylor and Loft parent Ascena and a proposed debt for equity swap from Party City both served as reminders that there are still several retailers figuring out…
May
29
Mamilos e Sempre Livre lançam minissérie de podcast para debater os tabus da menstruação
Posted in: Uncategorized
Em parceria com a Sempre Livre, o Mamilos lançou nesta quinta-feira, 28/05, o projeto “Nosso Sangue: Uma Jornada Sobre Menstruação”, minissérie de podcast cuja proposta é debater os tabus ainda existentes sobre a menstruação. Dia 28 foi escolhido para o lançamento por ser o Dia Internacional da Higiene Menstrual. Durante os quatro capítulos do especial produzido pela …
O post Mamilos e Sempre Livre lançam minissérie de podcast para debater os tabus da menstruação apareceu primeiro em B9.
May
29
Com trailer localizado, Riot Games mostra mais detalhes da personagem brasileira de “Valorant”
Posted in: Uncategorized
A Riot Games lançou nesta sexta-feira (29) um novo trailer de “Valorant”, jogo de tiro que a companhia debuta no próximo dia 2 de junho para PC. O destaque da ação da vez é que a peça foi preparada com foco no público brasileiro, dando destaque principalmente à personagem nacional do game, a baiana Agente …
O post Com trailer localizado, Riot Games mostra mais detalhes da personagem brasileira de “Valorant” apareceu primeiro em B9.
May
29
4 Emerging Trends Marketers Are Leaning Into Right Now
Posted in: UncategorizedIn recent weeks, the brand marketing community has rallied together over many virtual conversations and Slack chats to hash out the challenges, opportunities and perspectives we’re all facing today. During these conversations, four core themes have emerged. These ideas are not only imperative for marketing in this current moment, but will become even more important…
May
29
This Free Advertising School on Reddit Wants to Help New Grads Break Into the Industry
Posted in: UncategorizedThe last thing Dan Greener and Joe Federer expected to do during a pandemic was start an online advertising school. When stay-at-home orders went into place across the globe, Federer and other moderators of the Reddit subreddit r/Advertising noticed there was an influx of graduating students who had questions about the industry. Shortly after this,…
May
29
This New App Wants to Connect Food Service Workers With Available Gigs
Posted in: UncategorizedAs millions of restaurant staffers and other service workers face unemployment as a result of the coronavirus lockdown measures, a new app is seeking to serve as a networking hub and gig marketplace to connect them with nearby openings. ClockedIn, which officially launched in April after being in the works for months, shows prospective workers…
May
29
Nova ferramenta de realidade aumentada do Google ajuda você a manter distanciamento social
Posted in: Uncategorized
O Google lançou esta semana uma nova ferramenta de realidade aumentada que deve ser ideal a esses tempos onde o relaxamento das medidas de distanciamento social está cada vez mais próximo. Intitulado SODAR, o recurso quando habilitado no celular permite que o usuário meça através do aparelho os dois metros requiridos para se manter seguro …
O post Nova ferramenta de realidade aumentada do Google ajuda você a manter distanciamento social apareceu primeiro em B9.
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