In the Deep End with Klay Thompson, Care of Kaiser Permanente

NBA superstar Klay Thompson went to the floor in pain during Game 6 of the 2019 NBA finals. His ACL was torn. The Toronto Raptors went on to win the series and the title four games to two. The five-time All-Star missed the abbreviated 2019-20 season but is expected to re-join the Warriors lineup when […]

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Jim Carrey confronta Donald Trump e Fox News em série de charges

Apesar de ter informado anteriormente que não criaria mais ilustrações com críticas políticas, Jim Carrey parece ter mudado de ideia ao lançar uma série de charges com críticas a Donald Trump, Fox News e todos que têm feito um desserviço em relação às informações sobre a Covid-19. Na última charge publicada pelo ator em seu …

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Brits in a pandemic – There's something going around (2020) 3:00 (UK)

French Grocer’s New Spot Offers Helpful Tip for US Marketers: It’s Time to Move On

Last week, the grocery chain Intermarch? released a new ad via agency Romance. You won’t be seeing much of it stateside, since the company’s supermarkets are all in France. But its artful 60 seconds spotlight an approach that American brands might want to consider as they continue to tweak their Covid-era messaging: Keep it simple…

Instagram Debuts Guides Feature With Initial Focus on Wellness, Mental Health

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Uber dispensa mais 3 mil funcionários e chega a 6700 demissões em maio

O Uber acaba de anunciar que demitirá mais 3 mil funcionários de seu quadro de empregados. O motivo alegado é a crise econômica causada pela pandemia do novo coronavírus, que tem afetado diversos mercados pelo mundo e que já afetou anteriormente a própria empresa. As demissões foram anunciadas por um email, enviado pelo próprio CEO …

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eBay investe R$ 600 mil para apoiar micro, pequenas e médias empresas no Brasil

Como resultado da atual pandemia de Covid-19, micro, pequenas e médias empresas no Brasil enfrentam desafios sem precedentes, os quais colocam em risco suas receitas e a possibilidade de se manterem ativas. Por isso, o eBay lança hoje o “Meu Negócio 24/7 no eBay – Sempre disponível”, um programa de aceleração que permitirá aos pequenos …

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How do we make our genetic, biological and digital heritage future-proof?

Since the coronavirus has put a stop to my visits of exhibitions, conferences and festivals, I thought I’d use the pause as an opportunity to share with you some of the artworks that I keep babbling about whenever I give a workshop or a talk but that I never took the time to write about.

Starting with Yann Mingard‘s Deposit. The photo series investigates the Western drive to secure our genetic, cultural, biological and digital patrimony behind heavy doors.


Yann Mingard, The French Horse and Riding Institute (National Stud Farm), Landivisiau, France, 2011. Dummy mare for harvesting stallion sperm © Yann Mingard


Yann Mingard, Entrance to Bahnhof.se, “Pionen”, a data center in Stockholm, Sweden, 2011

The photos mostly focus on Europe, a continent that now lives on its past glories, a region haunted by its colonialist heritage and afraid of environmental disasters, low birthrates, globalisation and of losing its significance in the world.

The new gold, jewellery and antiques, the new treasured possessions that need to be kept safe for future generations are now seeds of food crops, tissues of endangered animal species, human genetic material and electronic data.

Mingard’s portrait of a society that tries to protect its heritage is disquieting. If the images are dark and almost always devoid of any human figure, it’s because most of that precious material is being preserved in dark, claustrophobic places. Often under the earth and away from public scrutiny.

Deposit suggests a future in which the ingredients that make our planet such a wonderful place have been stored (often with the assistance of mysterious private interests) in bits and pieces inside vaults and labs, to be reanimated whenever we desperately need them. Let’s hope it’s as simple as that.

The research project is articulated around four chapters ”Plants”, ”Animals”, ”Humans” and ”Data”. The chapter dedicated to animals was the one i found most moving and, at times also, infuriating.


Yann Mingard, Creavia, Saint-Aubin-du-Cormier, France. Bull sperm bank. Covering room, 2011


Yann Mingard, Creavia, Saint-Aubin-du-Cormier, France. Bull sperm bank. Laboratory, 2011


Yann Mingard, Creavia, Saint-Aubin-du-Cormier, France. Bull sperm bank. Spermiogram, 2011


Yann Mingard, Swiss National Stud Farm, Avenches, Switzerland. Harness for a mare in heat to be used as a stimulus for assisted reproduction when a stallion mounts a breeding dummy, 2011


Swiss National Stud Farm, Avenches, Switzerland, 2011


Swiss National Stud Farm, Avenches, Switzerland, 2011

On the one hand, it shows how the sperm of bulls and stallions is collected almost daily to be then put inside straws that will be sold for artificial insemination. Most of these animals never see a cow or a mare. Instead, they get, a plastic dummy, an aerosol spray that reproduces the smell of a female on heat, an artificial vagina (if ever you were curious about the size of the contraption, i was shameless enough to search it for you), etc. I read that a few “lucky” fellows get to mount and inseminate females in the natural way, and the semen is then extracted from the cow. Bull and hose semen are a big business.


Yann Mingard, Deposit. Frozen Ark, The University of Nottingham, United Kingdom, 2013

Organic material from animals is also collected in the hope that we can save, using cloning or gene-editing technology, some of the many species that are not safe in the wild anymore and that disappear at an unprecedented rate.

Nottingham University’s Frozen Ark project holds 48,000 DNA and cell samples from 5,500 of the most endangered species. In some cases, it also hosts the actual species including this critically endangered snail, found on just one mountain top in Japan.


Yann Mingard, Zoo Basel, Switzerland. Malayan sun bear, or “honey bear”, 2013


Yann Mingard, Zoo Basel, Switzerland. Malayan sun bear biopsy. Sample of tissue and hair for low-temperature preservation, 2013

The Malayan sun bear above was undergoing a biopsy to provide a sample for preservation in Zoo Basel’s blood and tissue bank. In the wild, the bear is threatened by deforestation and commercial hunting.

Around the world, our food future is preserved in the form of vast quantities of seeds inside bunkers, vaults, plastic bags, aluminium boxes and other non-organic containers and architecture.


Yann Mingard, Le Conservatoire Botanique National de Brest, France, 2011


Yann Mingard, Svalbard Global Seed Vault, Arctic Svalbard Archipelago, Norway. Mountain location of the seed vault, 2009


Yann Mingard, Svalbard Global Seed Vault, Arctic Svalbard Archipelago, Norway, 2009

Svalbard Global Seed Vault offers a striking example of how seeds are stored in some of the most inhospitable places for food crops. Buried inside a mountain in the Norwegian Arctic, the “doomsday vault” uses permafrost and deep rock to freeze our food future and preserve it from the threats of nuclear fallout, war, natural disaster or the ongoing mass extinction of plant species.


Yann Mingard, Deposit. Laboratory of Tropical Crop Improvement, Catholic University of Leuven,Belgium, 2010

A research legacy from the Belgian Congo, the Laboratory of Tropical Crop Improvement at the Catholic University of Leuven, is home to the world’s largest collection of banana samples. The image above shows the in vitro cultivation of banana plants over a period of 30 to 45 days.


Yann Mingard, N.I. Vavilov Research Institute of Plant Industry, Saint Petersburg, Russia, 2012

Russia’s largest seed bank is the Vavilov Research Institute established in 1921 in St Petersburg.

Nikolai Vavilov, the head of this institute from 1924 to 1936, disagreed with agronomist Trofim Lysenko‘s anti-Mendelian doctrines and pseudoscientific ideas. Unfortunately, Lysenko’s beliefs won Stalin’s favours.
Scientists who refused to renounce genetics were dismissed from their posts. Many were imprisoned. Vavilov was one of them. He died in prison in 1943.

The institute is also famous because, during the 28-month-long siege of Leningrad, some of the botanists lived inside the building to protect its extensive seed collection from rats and from their own hunger. Many of them died of starvation when they could have sprouted and eaten the seeds.

The research institute has now to face new threats: shocking underfunding and real estate development.

A third chapter in Mingard’s work investigates how (mostly wealthy) humans attempt to ensure a long and healthy life for themselves.


Yann Mingard, Swiss Stem Cells (SSC), Lugano, Switzerland. Private umbilical cord blood bank. Kit for umbilical cord stem cell collection, 2011


Yann Mingard, Deposit. deCODE genetics, Reykjavik, Iceland, 2013

500,000 pipettes of blood are stored at -25°C in the basement of deCODE genetics, an Icelandic biopharmaceutical company that aims to use population genetics studies to identify variations in the human genome associated with common diseases, and to apply these discoveries “to develop novel methods to identify, treat and prevent diseases.”


Yann Mingard, CRYOS International, Aarhus, Denmark. Private human sperm bank. Semen straw ready for freezing in liquid nitrogen, 2010


Yann Mingard, Future Health Biobank (FHB), Nottingham, United Kingdom. Milk tooth, 2013

Future Health Biobank is a private company that processes and stores cord blood, cord tissue and dental pulp. These sources of stem cells may one day be used to treat a number of health conditions conditions suffered by the donor (or their mother.)


Yann Mingard, KrioRus, Alabushevo, near Moscow, Russia, 2010

This fibreglass vat is used for the cryopreservation of human bodies or brains

KrioRus, founded in 2005 by the Russian Transhumanist Movement, stores full bodies (or just the head) of its patients — dead people and animals, in liquid nitrogen, in the hope that someday it might be possible to revive them using technologies that still need to be invented.


Yann Mingard, Lenin’s Mausoleum, Red Square, Moscow, Russia. The embalmed body of Lenin has been on display in this mausoleum since his death in 1924, 2010


Yann Mingard, The European Bioinformatics Institute (EBI), Hinxton, Cambridge, UK, 2013

Acting as a bridge between organic and digital storage, this test-tube contains Shakespeare’s sonnets, the audio of Martin Luther King’s I Have A Dream speech, a jpeg photo and a copy of the 1953 article by Crick and Watson describing the structure of DNA. This information was encoded and stored in synthesized DNA form back in 2013 at the European Bioinformatics Institute in the UK. DNA data storage could potentially be an energy-efficient way to archive digital data. All you need is a cold, dry and dark space. A bit like the seeds then.

Sensitive data have to be stored in super secure servers and hard drives. Who better than the Swiss know how to keep the secret of the rich…


Yann Mingard, Mount10, in Saanen-Gstaad, Switzerland, 2010.

A guard waiting for the armoured door to open inside Mount10. Different uniforms are used and adapted or omitted for client visits to accommodate the sensibilities of the client and the situation in the client’s country (war, dictatorship, coup d’état) (via.)

Known as “The Swiss Fort Knox”, Mount10 is a former Alpine military bunker converted into a super secure data centre. The clients are nation states, banks, corporations, individuals and other wealthy people or entities.


Yann Mingard, Bahnhof.se, “Pionen”, a data center in Stockholm, Sweden, 2011


Yann Mingard, Server cabinets, Bahnhof.se, “Pionen”, Stockholm, Sweden, 2011

A former Cold War military bunker refurbished in 2008 by Swedish Internet service provider Bahnhof, this data center is built to withstand a nuclear explosion and its backup generators are made from German submarine engines. It used to host Wikileaks servers.

Now I really need to get my hands on Mingard’s latest book: Everything is up in the air, thus our vertigo.

More information about the project in DEPOSIT, Wired, Financial Times, The Eye of Photography, Centre d’art GwinZegal youtube video.

Related story: Tomorrow’s tailor-made cows and The Seed Journey to preserve plant genetic diversity. An interview with Amy Franceschini.

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With Help From 100 Bundles, Nav Lands Another No. 1 Album

The Canadian rapper’s “Good Intentions” reached the top of the Billboard 200 with the equivalent of 135,000 album sales.

Apartment Therapy Transformed a Live Design Pop-Up Into a Digital, Shoppable Experience

Apartment Therapy expected to draw some 10,000 people to Industry City in Brooklyn for its first-ever Small/Cool Experience in April. The interior design- and lifestyle-focused website had tapped 20 designers to curate 20 shoppable spaces under 120-square-feet that would highlight forecasted 2020 design trends. However, before Apartment Therapy could begin the physical builds for the…

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Yeah, That’s Probably an Ad: Behind Building a Perfect Streaming Service

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Vick financia pulmão artificial da USP e doa R$ 10 milhões em produtos para hospitais e UPAs

Vick, marca de produtos que combatem os sintomas de gripe e resfriado pertencente à P&G, anunciou doações que visam contribuir para o combate à Covid-19 no Brasil. A marca está apoiando o Projeto do Ventilador Pulmonar INSPIRE, realizado pela Escola Politécnica da Universidade de São Paulo, através da compra de um pulmão artificial, além de destinar R$ 10 milhões em itens de toda a sua linha para hospitais e UPAs de São Paulo e Rio de Janeiro, a serem utilizados pelos profissionais de …

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Apple planeja reabrir mais 47 lojas na próxima semana

O site oficial da Apple publicou nesta segunda (18) uma carta escrita pela vice-presidente sênior de vendas Deirdre O’Brien que detalha os primeiros passos da companhia para reabrir sua rede de lojas ao redor do globo. Depois de ver todas as unidades na China retomarem suas operações no fim de março, a empresa agora pretende …

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Hoopla Donuts: Hoopla Brand ID

Hoopla Donuts Integrated Ad - Hoopla Brand ID
Hoopla Donuts Integrated Ad - Hoopla Brand ID
Hoopla Donuts Integrated Ad - Hoopla Brand ID
Hoopla Donuts Integrated Ad - Hoopla Brand ID
Hoopla Donuts Integrated Ad - Hoopla Brand ID
Hoopla Donuts Integrated Ad - Hoopla Brand ID
Hoopla Donuts Integrated Ad - Hoopla Brand ID
Hoopla Donuts Integrated Ad - Hoopla Brand ID
Hoopla Donuts Integrated Ad - Hoopla Brand ID

Calgary coffeehouse mainstay Phil & Sebastian was launching a donut brand and they needed a name and a visual identity as delicious as the product. We started with the name Hoopla; good times and a bit of mischief. From there we created a custom typeface; vibrant quarter and half circles in colours that conjure donut flavours like Mango Toasted Coconut, Passion Fruit and Raspberry Rose. The Hoopla team had initially intended to start with a soft launch, but the city-wide fervour resulted in around the clock line-ups, social media frenzy, and their team of bakers working 24 hour shifts. The eye-catching boxes quickly became the go-to accessory for the suit and tie crew, launching sales beyond the projected target by more than five times. In fact, donut demand was so high Hoopla expedited their expansion plan, launching their two additional locations early.

Spotify: Spotify Carpool

Spotify Integrated Ad - Spotify Carpool
Spotify Integrated Ad - Spotify Carpool
Spotify Integrated Ad - Spotify Carpool
Spotify Integrated Ad - Spotify Carpool
Spotify Integrated Ad - Spotify Carpool

Jeep: Explore The Great Indoors

Jeep Digital Ad - Explore The Great Indoors
Jeep Digital Ad - Explore The Great Indoors
Jeep Digital Ad - Explore The Great Indoors

#GoViralToStopTheVirus: GoViralToStopTheVirus

#GoViralToStopTheVirus Print Ad - GoViralToStopTheVirus

#GoViralToStopTheVirus is a collaborative effort by artists around the world to battle the atmosphere of depression and fear in the world through positive artistic posts in social media. The brief given to the artists was, they had to use the shape of COVID 19 and give it a positive twist. The challenge is they can’t show the virus negatively. It can’t be shown as a weapon, a bomb or a round blade. It has to be shown in a positive light, to spread a positive message. The shape of the virus that spreads dread and anxiety, has to be used as a symbol to spread hope and positivity. In this layout we have used the shape as light coming from a keyhole and urged people to pray at home during EID.

The North Face: Fail Epically

The North Face Digital Ad - Fail Epically

The world only cares about winning, turning failure into a fear. Some women have made it to the top. However, most are still unlikely to allow themselves to fail because they’re perceived to be weaker and are judged more harshly than men for their failures. So at a time where the whole world tells women to win, North Face invites them to fail…epically. Because failing at something epic is winning in itself. Our campaign consists of a microsite, where any woman can apply to get sponsored. Through digital and print ads, we will spread the word to as many women as possible, especially to those who live in urban areas. We will also sponsor the professional female athletes who come in last place after the biggest sports events.