LiveRamp, which positions itself as the software company of choice for programmatic media trading, is confident it will weather the current economic storm, but it’s also readying for the fallout by increasing its bad debt facility. Despite the hardships companies in the media and advertising space are facing during the coronavirus pandemic, LiveRamp met its…
While major sports fans may have been aware that former NFL quarterback Peyton Manning enjoys occasionally playing golf, what they don’t know is that Manning also stars in the cult classic golf film Caddyshack. Well, not exactly. But a new Michelob Ultra promo for The Match: Champions for Charity, which Manning is playing in on…
“The President’s Daughter,” set to come out in June 2021, follows their best-selling novel “The President Is Missing.”
So far, broadcasters have taken two approaches to their fall schedules in the midst of Covid-19. Fox and The CW constructed mostly pandemic-proof lineups featuring acquired shows and other already-filmed programming, while CBS opted to go ahead with a “hopeful” fall schedule with its usual programming that won’t be able to air until production can…
For 16 years, BlogHer has built its core business on educational, in-person conferences meant to connect women bloggers, content creators and small business owners. But due to the Covid-19 pandemic, the SHE Media-owned brand, like all media brands in 2020, had to cancel its planned physical summits and completely revamp its event strategy for an…
In the opening quarter of 2020, private market funding for young companies in the beauty and personal care space fell by more than 50% compared to the previous quarter, according to a new report from market intelligence firm CB Insights. The category, which includes cosmetics and men’s grooming, raised a total of $103 million–the lowest…
Memorial Day Weekend means a lot of things to a lot of people, but for those in the Great Lakes region, it means one thing: lake time. And beer. For Canadian beer brand Labatt Brewing Company, a smaller brand that’s most popular around those big, cold bodies of water, its summer marketing campaigns have been…
L Brands is moving forward with its plan to separate Victoria’s Secret from the rest of its business as it reorganizes it to create an independent company “that one could reasonably market for a sale,” said Stuart Burgdoerfer, the intimates brand’s interim CEO, during the first quarter earnings call this morning. However, Burgdoerfer said that…
(TrendHunter.com) The Converse x Scooby-Doo sneakers have been unveiled as a new range of footwear options for avid fans of the namesake cartoon to don when seeking out a way to show off their retro style prowess….
Pouco mais de um mês após lançar a funcionalidade que permite que usuários deixem uma contribuição para a “caixinha” dos restaurantes, o Uber Eats informa que já foram arrecadados R$ 420 mil. O valor das doações é repassado integralmente aos restaurantes parceiros, assim como acontece com o valor extra deixado para entregadores parceiros. Entre as …
O post Usuários do Uber Eats já doaram R$ 420 mil para seus restaurantes favoritos pelo app apareceu primeiro em B9.
Awards shows have been all but canceled this year because of Covid-19, but that doesn’t mean agencies won’t receive accolades for their work. Most of the advertising and marketing industry’s organizations that annually dole out honors, including D&AD and the Clio Awards, are still forging ahead with awards–just sans the boozy galas that typically accompany…
As grocery stores and other retail brick-and-mortars grapple with how to keep spaces germ-free in the era of the coronavirus, one agency is proposing a slick solution. WPP-owned creative commerce agency Geometry’s Middle Eastern office is reintroducing a device that slides across shopping cart handles, dispensing a thin layer of disinfectant for between-use cleaning. The…
Consumers have said they’re fatigued–actually, plain sick and tired–of doom and gloom forecasts and negative pandemic-related news. What they want to hear now, particularly from marketers, are “hopeful, comforting and supportive” messages. Walmart, taking that sentiment and running with it, has launched a 60-second ad built around an upbeat poem about community and solidarity. And…
Every June, an increasing number of brands roll out special edition products for LGBTQ Pride Month that are often swathed in garish rainbows, causing a sort of rainbow fatigue in the community. So it’s a relief to see that Skittles has gone in the opposite direction, removing the rainbow–in fact, removing color entirely–from its packaging…
Desde a última segunda-feira, 18/05, o Sleeping Giants Brasil tem alertado via Twitter diversas empresas sobre o “paradeiro” de seus anúncios. A intenção do perfil é mostrar como a publicidade de grandes empresas tem financiado sites extremistas que contém fake news e desinformação, muitas vezes sem que as próprias marcas tenham noção disso, como destaca …
O post Sleeping Giants Brasil: iniciativa faz empresas retirarem anúncios de sites com fake news apareceu primeiro em B9.
É normal que muitas pessoas, com o tempo, parem de usar a Netflix, mas que deixem suas contas ativas, sem cancelar. Para muitos, o valor mensal pago pelo principal serviço de streaming acaba não fazendo tanta falta no fim do mês, então, mesmo que a conta esteja ociosa, ela permanece ativa. Segundo o Engadget, porém, …
O post Netflix vai cancelar assinaturas antigas que estão ociosas apareceu primeiro em B9.
NBC’s three-season reign as the most watched broadcast network among the adults 18-49 demographic most coveted by advertisers is officially over. Fox has nabbed the demo crown for the 2019-20 season, reclaiming the top spot for the first time in eight years, on the strength of a lineup that includes Thursday Night Football and The…
There’s never been a better time to stuff your face with fried rice, chow mein and spring rolls. In addition to jumping on a the popular quarantine trend of carb loading, you just might be throwing a lifeline to a Chinese restaurant in your area. That’s the message from a celebrity-driven, brand-backed campaign called #TakeOutHate…
The Atlantic laid off 17% of its staffers today from across the company, including editorial, sales, marketing and live events. The publisher, which has seen a recent notable uptick in subscribers during the Covid-19 pandemic, couldn’t rely on that as a revenue source to make up for financial losses from its in-person events business and…
Antimicrobial fibers are doing a lot more than fighting odor these days. The sale of the self-cleaning material, typically used in products such as underwear, is soaring since the Covid-19 pandemic began in March, as consumers increasingly seek out health and wellness products. Noble Biomaterials, a provider of these types of fibers, said in an…
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