Instagram for Business: How to Set a Minimum Age for Different Countries

Did you know that Instagram allows users with business accounts to set a minimum age for their content? This means that users need to be a certain age before being able to view their posts. While you can set a default minimum age that applies to everyone around the world, you can also set different…

Brands Asked Idaho Lawmakers to Value Diversity. They Didn’t Listen

Tuesday marked the annual Transgender Day of Visibility, with LGBTQ advocates as well as several brands set to post celebratory messages of support to the trans community. But as the unofficial holiday kicked off, news reports added a somber tone to the day. The night before, Idaho Gov. Brad Little had enacted two controversial laws:…

Spotify and Dua Lipa Bring Listeners the Future Nostalgia Experience

Spotify is marking the release of Future Nostalgia, the second studio album from Grammy Award-winning pop star Dua Lipa, with the Future Nostalgia Experience. The streaming platform said the enhanced album includes exclusive video liners, custom looping visuals for each track and videos for “Don’t Start Now” and “Physical.” The album already broke three streaming…

Adweek Together: Amazon’s Limitless, Precarious Reach

The world’s largest ecommerce platform was deemed an essential business early on. In fact, Amazon is essential in several ways: for providing food, for transporting goods, for selling healthcare products and in the space of communications and information technology. And where there is demand, Amazon is there to supply. Two weeks ago, the retail giant…

Bustle Digital Group Makes Staff Cuts Due to Coronavirus

Bustle Digital Group laid off two dozen staffers, ceased operating a publication and announced widespread pay cuts today, as the effects of the coronavirus continues to make its way through the media industry. Out of approximately 300 employees at BDG, 24 people were laid off across sectors of the company, including editorial, sales, video and…

Put Your Hand Down, Suitor Man

Bruketa&Zinic&Grey in Zagreb, Croatia has smartly modified existing creative to create a whole new message for today’s social distancing-sensitive audience. The agency’s client, Karlova?ko beer, has adapted its year-old Among Your Own creative for this COVID-19 infested time. First, let’s see the adaptation: Now, let’s view the original: The TV commercial was directed by a […]

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Levi’s lança curadoria de playlists que são revertidas em doações

Buscando maneiras de ajudar durante o período de quarentena, a Levi’s Brasil desenvolveu uma ação para apoiar alguns artistas do mundo da música – um dos nichos mais afetados com os cancelamentos de eventos – e, também contribuir com instituições que fazem algum tipo de trabalho social. A marca lança um perfil no Spotify com …

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Why HBO Is Streaming Its Most Popular Shows for Free

In an unprecedented move driven by the ongoing COVID-19 crisis, HBO is making several of its most popular shows–including classics The Sopranos and The Wire, along with current hits Succession and Barry–available to watch on its platforms for free. Beginning today, nine HBO series–10 documentary films and docuseries (including the recent buzzy McMillion$), and 20…

March Jobs Report Shows Biggest Losses in Food Services, Restaurants and Bars

The United States lost 701,000 jobs in March, according to the Labor Department’s monthly job report released today, halting a decade-long record of growth. The unemployment rate rose from 3.5% in February to 4.4% in March, the highest monthly increase since 1975. And those numbers don’t tell the full jobless picture. The March numbers don’t…

Communities Are Coming Together (at a Distance), and Brands Should Support That

As any customer-centric business knows, it’s not about us. Really–it’s not. While this pandemic extends across the globe, this mindset has never been more important. The brands that understand how to put their customers front and center are going to be the ones that thrive on the other side of this crisis. This is a…

Natura e Avon lançam movimento contra a violência doméstica

Com as medidas de isolamento social recomendadas para combater o novo coronavírus, infelizmente um problema já recorrente no Brasil acabou aumentando: a violência doméstica. Segundo um levantamento feito pela Central de Atendimento à Mulher, durante o isolamento já houve um aumento de quase 9% no número de denúncias feitas pelo 180 no Brasil.  Diante desse desafio, Natura e Avon …

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Uber Eats cria ferramenta de doação a restaurantes afetados pela pandemia

O Uber Eats vai criar uma nova ferramenta em sua plataforma que permite ao usuário fazer doações a restaurantes de sua preferência e que foram afetados pela crise do coronavírus. Anunciado nesta sexta (3), o recurso também prevê que o Uber pareie os montantes das doações até o valor de US$ 3 milhões pro Restaurant …

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Survival Agency: COVID-19 invasion

Outdoor, Print
Survival Agency

All viruses are like zombies — they try to take over people’s bodies — but they aren’t really alive. Outside the host’s body they are dormant, surviving without living. Once touched or inhaled and brought inside, their ancient machinery springs into action, using proteins to latch onto and invade human cells so please stay home and don’t let it get you and invade our world. Please let COVID-19 die alone.

Advertising Agency:Survival Agency, Egypt
Visual Artist:Sief Refaat

‘A Seismic Shock’: Jittery Companies Pull Back on Ads During Pandemic

Blank billboards and canceled online ads signal an industry in crisis as the coronavirus spreads. “There are things happening that we’ve never seen before,” one marketing executive said.

10 Isolation-Friendly Streaming Services – From Live-Streamed Shark Tanks to Virtual Whiskey Events (TOPLIST)

(TrendHunter.com) To help consumers practice social distances, brands around the globe are offering deeply discounted isolation-friendly streaming services.

One standout example is adult entertainment platform,…

surfing on the same idea / Une idée ressortie de la poubelle?

THE ORIGINAL?
Matta x Surfrider Foundation – 2016
Click on image to enlarge
Upcycle Surfboard – Watch the Case Study
Agency : Unknown (Portugal)
LESS ORIGINAL
MEO x Rip-Curl – 2020
Click on image to enlarge
Unwanted-Shapes – Watch the case study
Agency : Partners Dentsu Lisbon (Portugal)

Depois de adiada pela pandemia, edição 2020 do Cannes Lions é oficialmente cancelada

Na briga entre o Cannes Lions e o coronavírus, a pandemia saiu vencedora. Depois de anunciar o adiamento para outubro há pouco menos de um mês, a organização do evento confirmou na madrugada desta sexta-feira (3) que a edição 2020 foi cancelada devido à continuidade do impacto da doença na indústria publicitária ao redor do …

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Fox Sports Helps Advertisers Plan for NFL and MLB’s Return Following Pandemic

It’s been three weeks since the en masse cancellation of every major sports league left TV in “uncharted territory,” with networks and advertisers scrambling to navigate the ad sales fallout from the COVID-19 pandemic. While it’s still far from certain when sports–or the rest of the economy–will be able to safely resume, Fox Sports has…

Cannes Lions 2020 Has Been Canceled, Dates Set for 2021

Advertising’s biggest event of the year, the Cannes Lions International Festival of Creativity, will not go forward with its 2020 edition, organizers announced this morning. The advertising awards festival, which traditionally takes place in June, had hoped to go on by rescheduling to late October. Now, the next edition of the festival won’t be held…

Cannes Lions 2020 cancelled due to Coronavirus