Millions of people will say farewell to Modern Family tonight as the ABC sitcom signs off after 11 years, and Toyota has planned its own special goodbye. The brand, which has partnered with Modern Family throughout its 11-season run, has created a goodbye spot that will air twice during the Modern Family retrospective airing at…
Today, McDonald’s reported that U.S. comparable sales in March declined 13.4%, demonstrating the resiliency of fast food chains during the coronavirus pandemic. Quick service restaurants, whose businesses rely heavily on take-out, delivery and drive-thru, are expected to fare better than their casual dining counterparts that depend on sit-in dining. For the week ended March 29,…
A Lacta uniu forças com o Uber Eats e a Americanas para levar a magia da Páscoa para o maior número de brasileiros. A partir de hoje, 08/04, quem entrar no aplicativo Uber Eats poderá acessar todo o portfólio Lacta, por meio da Americanas, e receber os produtos em casa. Vale ressaltar que antes da transação ser efetuada, a plataforma …
O post Lacta, Americanas e Uber Eats fecham parceria inédita para entregar ovos de Páscoa apareceu primeiro em B9.
Depois de anos de muito mistério e desenvolvimento, o Quibi enfim foi lançado nos Estados Unidos na última segunda, 6 de abril, com a promessa de ser uma espécie de grande revolução no mercado de plataformas de streaming. É uma proposta que está no cerne do funcionamento do serviço, que busca alinhar a oferta de …
O post Apesar de toda a publicidade, lançamento do Quibi passa batido nas redes sociais apareceu primeiro em B9.
A Netflix e o Instagram anunciaram nesta quarta (8) o lançamento de “Wanna Talk About It?”, programa que começa a ir ao ar no perfil do streaming na rede social a partir do próximo dia 9 de abril e é basicamente uma série de lives na plataforma com discussões sobre saúde mental em tempos de …
O post Netflix e Instagram vão lançar série semanal de lives com discussões sobre saúde mental na pandemia apareceu primeiro em B9.
O setor automotivo é mais uma área bastante afetada desde o início da pandemia de Covid-19, especialmente porque o momento pede isolamento social e, consequentemente, os carros estão sendo pouco utilizados. Com isso, as marcas do setor estão obviamente investindo menos em publicidade, e também realizando adaptações em suas formas de atendimento ao público. Para …
O post Novo comercial da Honda foi feito sem sair de casa usando miniatura de um Civic apareceu primeiro em B9.
As we head into the next weeks and month, one can’t help but feel a sense of worry, dread and exhaustion. To those of us in the advertising and marketing community, this may hit even harder. Advertising is a people business, a giant service industry built to squeeze the most out of each employee. This…
The $130 entry fee is being waived indefinitely, as interest in playing video games surges during the coronavirus pandemic.
The popular app offered the simplest path to videoconferencing in a pandemic. That doesn’t make it the right path to take.
We’re all in the thick of it now, but what comes after the coronavirus crisis? The changes in how we go about our daily lives and do our jobs are still unknown. What will the media landscape look like in a year? How will the advertising industry function, and how will marketing evolve? Today on…
I have personally drawn much strength, solidarity and inspiration from the local businesses in my community. So intrinsically interwoven with the fabric of the people they serve, they can’t help but be empathetic to new norms and emerging needs, flexing their models, operations and communications on a dime. Big business has had some impressive acts,…
Twitter began alerting users to a change in how it shares data with business partners, specifically related to mobile application ads measurement. An update began appearing atop users’ feeds, reading, “An update to your data-sharing settings: The control you have over what information Twitter shares with its business partners has changed. Specifically, your ability to…
Staying fit indoors is challenging enough. Staying motivated can be far more difficult. As athletics and activities of all kinds–from major-league ballparks to neighborhood courts–have remained stalled amid the global response to COVID-19, those trying to stay on their game or just healthy have faced a range of challenges. Space is limited for many, of…
Disponível já há dois anos nos Estados Unidos, o Uber for Business da plataforma Eats vai ganhar o mundo a partir desta quarta (8). O Uber confirmou hoje que o serviço para empresas de sua plataforma delivery vai ser disponibilizado em 20 novos países, começando pelo Brasil, o Canadá, a França e o Reino Unido. …
O post Uber Eats vai expandir versão corporativa para 20 países (incluindo o Brasil) apareceu primeiro em B9.
Did you know that Facebook allows you to share a page’s video playlist through Messenger From Facebook? You can share the playlist with multiple people or groups at the same time. Our guide will show you how this works. Note: These screenshots were captured in the Facebook and Messenger applications on iOS. Step 1: On…
You could argue that Lauren Speed-Hamilton and Cameron Hamilton are experts at falling in love while physically apart. During filming of the Netflix reality dating series Love Is Blind, the couple got engaged before seeing each other face-to-face and married each other in the season finale. Stella Artois has tapped the two, who are still…
Lego is looking to do some building of its own, hoping to boost awareness of its recently release Lego Dots product line with a Snapchat augmented reality lens. The lens enables Snapchatters to select from a variety of Lego Dots styles to decorate frames around their faces. Lego/Snapchat Lego is also running video ads on…
“The function of the press in society is to inform, but its role in society is to make money.” – A. J. Liebling Howard Saltz is Knight Innovator-in-Residence in the journalism faculty at Florida International University in Miami. The professor and journalism practitioner thinks it is a serious mistake for newspapers to drop their paywalls in […]
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A Apple Music anunciou um fundo de royalties de US$ 50 milhões voltado para gravadoras independentes. O objetivo é que as gravadoras mantenham o pagamento de seus artistas em dia, e continuem funcionando mesmo em meio à pandemia do novo coronavírus. De acordo com o comunicado da empresa obtido pela Rolling Stone, as gravadoras qualificadas …
O post Apple Music cria fundo de US$ 50 milhões para ajudar gravadoras independentes apareceu primeiro em B9.
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