(TrendHunter.com) These happiness-themed brand innovations range from joy-sharing newsstands to happiness courses that are offered for free online.
With more consumers prioritizing their happiness and their…
Earlier this week, NBCUniversal unveiled general plans to permanently reduce linear ads amid the COVID-19 crisis, but had been short on specifics. Now, the company is detailing one of its new initiatives to roll back ads: It has teamed with Target on a weekly family movie night across four of its networks that will reduce…
For the first time since 1952, there will be no Easter egg roll at the White House. In the U.K., the nation’s annual Cadbury-sponsored Easter egg hunts are no longer happening, and the company is looking to donate its unhidden, unfound chocolate eggs to charity. The Vatican is closed. So are churches for the most…
More of us are making and watching sexual performances online now. Fewer of us are paying.
British audiences have flocked to the broadcaster for breaking news and escapism, offering it hope of fending off its critics and cuts to its funding.
(TrendHunter.com) These sustainable textile innovations range from seawater sustainable fabrics to apple leather footwear.
With the ongoing climate crisis, sustainability in the fashion industry is more important…
In the lengthy history of advertising, only a few actors have become virtually inseparable from the campaigns they starred in. Clara “Where’s the Beef?” Peller. Jonathan “the Most Interesting Man in the World” Goldsmith. Stephanie “Flo” Courtney. And, of course, Isaiah “Old Spice Guy” Mustafa. His luxuriant voice, svelte physique and signature swagger have been…
Facebook filed a lawsuit in the U.S. District Court for the Northern District of California Thursday against Basant Gajjar, alleging that he violated the social network’s terms and policies by providing cloaking software and services under the name LeadCloak that was designed to circumvent the company’s automated ad review systems and run deceptive ads on…
Coinciding with Friday’s National Youth HIV and AIDS Awareness Day, pharma giant Gilead announced the creation of a new global $20 million fund to help keep struggling healthcare and LGBTQ nonprofits open. Gilead CARES (COVID-19 Acute Relief and Emergency Support) is the latest financial support initiative from the company best known for manufacturing Truvada, the…
To help develop new writers and broaden our coverage, Adpulp.com is now accepting pitches from high achieving undergrads, grad students, and recent graduates. If you study or studied journalism, advertising, or marketing and you want to work with a copywriter/creative director and the editor of this website, here’s your chance. For what it’s worth, I […]
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A Coca-Cola Brasil e o Instituto Coca-Cola Brasil criaram um fundo para beneficiar comunidades de baixa renda e catadores de resíduos com ações diretas contra a Covid-19. Os recursos vão para ONGs e instituições que, nos últimos 20 anos, são parceiras em programas de capacitação de emprego, acesso à água e reciclagem da empresa. Numa …
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Mesmo com suas operações e atividades pausadas temporariamente devido à pandemia do coronavírus, a Buser, plataforma de fretamento colaborativo, está oferecendo viagens gratuitas, aos seus usuários, para quando a quarentena acabar. A ação, parte da recém lançada campanha “Saudade de Você”, trabalha com a ideia de que, ao fim da quarentena, os viajantes possam matar …
O post Buser oferece viagens gratuitas para quando a quarentena acabar apareceu primeiro em B9.
Mesmo com a quarentena e as medidas de distanciamento social, Charli XCX continua a ser uma artista muito inventiva. Desde que aderiu ao isolamento para ajudar a conter a pandemia do coronavírus, a artista vem se mantendo ativa no cenário a partir das redes sociais, com vídeos diários de sua pessoa na rotina entre quatro …
O post Charli XCX lança “Forever”, primeira canção de novo álbum feito na quarentena apareceu primeiro em B9.
(TrendHunter.com) These soda flavor innovations range from spiced seasonal sodas to soda-flavored breath mints.
When it comes to flavor development and unique brand strategies, the new Coca-Cola Cherry Vanilla drink…
More than two years into his gig as WPP’s CEO, Mark Read is now faced with the challenge of guiding the massive holding company through a global pandemic. Of all the major holding companies, WPP has perhaps been the most transparent about the steps it’s taking internally to cut costs. Last week, WPP said it…
In a time when businesses across industries are facing unprecedented challenges, 27 direct-to-consumer brands have come together to do some good. Spearheaded by Rhone, a men’s lifestyle and fitness brand, the companies have launched a coalition called Brands x Better dedicated to raising money for issues and organizations related to the ongoing coronavirus pandemic. The…
Facebook is helping ensure that people don’t spend too much time on its platform while practicing social distancing during the coronavirus pandemic, adding Quiet Mode features to the Your Time on Facebook activity monitoring tools it introduced in August 2018. The social network confirmed last month that it had been testing Quiet Mode after it…
Em tempos de mudança e de adaptação ao novo formato de rotina, as lives-shows por meio de plataformas digitais têm feito sucesso. Para apoiar esse movimento, a Havaianas patrocinou ontem, 08/04, uma live com a cantora Marília Mendonça, que se tornou o maior streaming simultâneo do mundo até agora com mais de 3,3 milhões de …
O post Em ação para a marca, Marília Mendonça canta de Havaianas no pé em live com mais de 3,3 milhões de acessos apareceu primeiro em B9.
A Uber anunciou essa semana seus planos para contribuir no combate à pandemia do novo coronavírus. A empresa responsável pelo principal aplicativo de transportes do mercado vai distribuir milhões de máscaras para seus motoristas e entregadores do Uber Eats pelo mundo. Segundo a Reuters, o vice-presidente de seguro e segurança, Gus Fuldner, afirmou que a …
O post Uber vai distribuir milhões de máscaras a motoristas e entregadores para ajudar no combate ao coronavírus apareceu primeiro em B9.
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