Apr
13
Amorana: Easter Campaign
Posted in: Uncategorized
The ads raised awareness of Amorana’s various products.
Apr
13
Mãos Invisíveis: Vulnerable even at home
Posted in: Uncategorized
Printed ad for the Invisible Hands Project. An NGO that helps people in vulnerable situations.
Apr
13
Volkswagen: Respect
Posted in: Uncategorized
The car manufacturer from Hanover shows that there are more important things than individual needs in its latest advert. For example, respect and recognition for those who are working hard to ensure our well-being.
Part of Collection
Apr
13
Marriott Hotels & Resorts: The 15-year Old Halwai on A Global Mission
Posted in: Uncategorized
In a society where people hope their kids will be doctors or engineers, the job of an Indian confectioner (Halwai) is not considered to be respectable. Marriott’s philosophy of “Putting People First” is bought to life with this film that revolves around the then 15-year old Halwai who fought several obstacles to pursue his dream. It begins with Halwai Raghvendra proclaiming his love for preparing sweets – which dates back to when he was 15 years of age.
Apr
13
Realtor.com: #StayHome
Posted in: Uncategorized
Realtor.com hones in on what our homes mean to us as we shelter in place.
Part of Collection
Apr
13
Monopoly / United Way: Monopoly For Humanity
Posted in: Uncategorized
Monopoly for Humanity is an initiative that uses the highly popular board game to remind people to donate to those who are financially affected by the coronavirus. It encourages people to simply donate 0.01% of their Monopoly winnings’ worth after each game. For more information, visit https://monopolyforhumanity.com/
Apr
13
Land Rover: Discovery Table – The Ocean in One Breath, Chef in the Wild
Posted in: Uncategorized
Taiwan is an island nation surrounded by stunning ocean landscapes?. Many have witness the beautiful natural scenery above waters, ?but most have never the views beneath the ocean. ?With the spirit of never stop discovering, Land Rover takes you to discover the diverse ocean floors views of Taiwan.?
Land Rover established a National Sales Company in Taiwan in April 2018. How to add local relevancy was the first advertising goal needed to achieve. By telling a local story about a chef who searches for local ingredients and creating the unique dining experience, this campaign successfully tied into the brand spirit, which is ” Never Stop Discovering” and won Taiwan consumer’s preferences.
Apr
13
MSA University: Modernity in the Egyptian-British Heritage
Posted in: Uncategorized
As the MSA university is trying to go into farther lengths to provide better education, a new image which reflects its modernity and heritage had to be better communicated. The aim of the project was to show that the MSA university has roots in Egyptian and British heritage, while keeping a modern, fresh look.
Apr
13
Payme: Stay ahead, use Payme
Posted in: Uncategorized
Payme payment App campaign to drive penetration and increase awareness in rural areas of Uzbekistan, where customers still prefer traditional methods of payment.
Apr
13
Tochka Bank: Stronger Than Crisis
Posted in: Uncategorized
At hard times like this, entrepreneurs are struggling on the verge between survival and financial crisis. Yet, they don’t give up on their beliefs! Voskhod and Tochka bank tell an inspiring story about life on quarantine. All filming was safe and carried out using long telephoto lenses and drones. The participants were keeping safe distance between each other. Some of the mini-stories were filmed at home. All characters of the video are real entrepreneurs. The video featured: Tochka Bank’s CEO Boris Diakonov, bank’s co-founder and CMO Yana Gannik, Ural Opera Ballet theater’ art director Vyacheslav Samodurov, Voskhod agency’s creative director Andrey Gubaydullin and many others. The soundtrack of the video is a remix of the song «Thank you» written and performed by Sergey Bobunets, a famous Ural musician. By the way, the song itself hasn’t been released yet — so it’s a truly unique case in the history of music! With the new uplifting video, Tochka Bank expresses its support to all entrepreneurs who found themselves in the times of hardship like today’s. In the meantime, the bank keeps providing full services, including opening an account, online.
Part of Collection
Apr
13
Iveco: Unstoppables
Posted in: Uncategorized
In a world in total lockdown, where the most important thing to do is to follow the rules of conduct that everyone knows about, there is instead who acts just the opposite. And thanks to their behaviour, the world doesn’t stop. We are talking about truck drivers, a professional category less celebrated but just as fundamental for collectivity as doctors or policemen. It is mostly thanks to their commitment and sacrifice that we can easily find food, medicines and everything we need. They are our unstoppable heroes. Iveco is the international truck Brand that made #unstoppable his signature: celebrating those everyday heroes is today more important than ever, because being unstoppable today is most important than ever. The campaign, created by Ogilvy Italy, was spread in all european countries through the Iveco social profiles.
Part of Collection
Apr
13
PlayStation: Aim to Kill
Posted in: Uncategorized
It has never been this positive to be at home playing video-games. Because at the same time you are killing a monster in the game, you are killing COVID-19 in real life – by simply staying home.
Apr
13
In Conversation With Aashi Bhaiji : Graphic Designer
Posted in: UncategorizedAashi Bhaiji, 22, is a Visual Designer based out of Bangalore. She has always been fascinated by how design constantly impacts and enriches the quality of life. It is this idea that encourages her to craft holistic, human-centered, delightfully simple and enjoyable experiences. For her, dance and outdoor activities keep her creative and she loves to bring fun ideas from them into her work.
She’s always up for some amazing conversations over coffee, loves clean workspaces and enjoys listening to music while working
Why are you a Graphic Designer?
I chose visual communication as my specialization in college. Communication design has helped me solve a problem or visualize my idea through a medium of my choice. Be it though film, photography, animation, a poster, book, illustrations, an infographic, a physical space to even an app or a website; it has helped me look at a problem from a broader lens and focus on delivering it’s essence / solution / message in the best possible way
Did you attend school for fine art or design?
Yes, I’m doing my Bachelors in Design. I graduate June 2020.
You have a distinct style of Design. How long did it take you to develop
your style?
I’m still developing my style as I grow and learn more. Yes, I love and practice minimal and clean visuals. My internship experiences and watching other designers has added to my perception of design aesthetics.
In the end, I think designers should be able to adapt to any style depending on the problem they’re solving and what the users need!
How did you focus so much on graphic illustrations? When did you realise you loved doing it and wanted more of it?
The first year was a foundation course in design school where I was exposed to the different design fields and what skill sets each would require. While doing assignments, I saw myself liking and naturally gravitating towards the ones that required more visual thinking and execution. From playing around with colours, typefaces, layouts and telling stories, I loved it all! I think that’s when I knew visual communication was my cup of tea.
Were there any particular role models for you when you grew up?
My parents.
I get my artistic side from my mom and my logical reasoning side from dad. They both teach me to stay curious, hungry and find opportunities to learn. They taught me how to see the beauty in the everyday ordinary and appreciate it
When did you start freelancing?
I’m not freelancing yet. I did internships during my college summers.
Was there any time when you wanted to quit graphic design?
Nope!
How do you market yourself?
I haven’t and don’t do that yet. My work is on my behance and I upload on instagram sometimes.
https://www.behance.net/AashiBhaiji
Any other Indian graphic designers who you admire?
Ray and Keshavan, Chaya Prabhat
Mac or PC?
Mac!
What’s your Twitter Handle? Instagram?
@AashiBhaiji on Twitter and Instagram
Apr
13
Bob Iger Thought He Was Leaving on Top. Now, He’s Fighting for Disney’s Life.
Posted in: UncategorizedThe former C.E.O. thought he was riding into the sunset. Now he’s reasserting control and reimagining Disney as a company with fewer employees and more thermometers.
Apr
13
As Advertisers Pull Back Spending, Agencies and Their Partners Feel the Pain
Posted in: UncategorizedAgencies have long dealt with clients that are happy to push the limits when it comes to paying the bills. The issue came to the forefront once again this year when a survey of more than 100 marketers conducted by the Association of National Advertisers found that agencies wait an average of 58 days for…
Apr
13
How Adult Animation Became the Hottest Genre for Streaming Services
Posted in: UncategorizedAfter three decades in the industry, veteran animator Mike Moon is sure of one thing: Adult animation–i.e., animated projects aimed at grown-ups, not kids–is currently in its golden age. “There are so many different tones that are being tackled, there are so many different styles,” said Moon, who has headed up the adult animation division…
Apr
13
How Agencies Can Foster More Trans-Inclusive Workplaces and Elevate the Conversation
Posted in: UncategorizedBeing a transwoman can be a daunting challenge. Many of us struggle to find consistent employment at all, let alone one with a living wage. While we want to believe discrimination is no longer an issue in the workplace, according to the Human Rights Commission nearly 50% of people who identify as lesbian, gay or…
Apr
13
Adweek’s Media All-Stars: 18 Execs Masterfully Mingling Data and Instinct for Their Agencies
Posted in: UncategorizedMedia can no longer be put into a box. Brands are asking agencies for more guidance than ever as they try to navigate consumer privacy, personalization, heaps of data and more. This year’s Media All-Stars offer not only expertise in their respective fields, but also the innovative thinking needed to usher clients into a future…
Apr
13
Infographic: Cord Cutting, Streaming and Binge Watching Are the New Normal
Posted in: UncategorizedWhile TV news consumption has grown significantly during the coronavirus pandemic, more people are also streaming entertainment as a respite from the news, the economy, finances, politics and health concerns. That’s according to new data from Omnicom. Since the COVID-19 outbreak, people have been watching live TV, browsing social media and binge watching shows on…
Apr
12
Labor Dispute Sinks Broadway Benefit for Pandemic Assistance
Posted in: UncategorizedBroadway Cares/Equity Fights AIDS had planned to stream a concert of Disney songs, but canceled the program when a union demanded compensation for musicians.
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