It’s not just in the United States: Countries around the world are seeing spikes in TV viewership as a result of coronavirus-related quarantines, lockdowns and stay-at-home orders. In Brazil, one venerable reality TV show is seeing some of its biggest ratings ever with a mix of clever casting and an audience stuck at home. Big…
Italian automaker Fiat, which was founded in Turin in 1899, and U.S. automaker Chrysler, which was established in 1925 in Detroit, first joined forces in 2009 after the latter received a government bailout to stay afloat. Five years later, Fiat acquired a 100% stake and Fiat Chrysler Automobiles (FCA) was born. Now, in what is…
As a product person, Julia Beizer sees light where others may see darkness, taking nascent if not nonexistent technologies to audiences. Her influence–from her Washington Post days where over the course of a decade she had her hand in, and guided, some of the publication’s most transformative moments, to her time at HuffPost, where she…
(TrendHunter.com) There is a big contemporary market for limited edition sculptures as brands and designers launch an array of different products in this space. These offerings are debuted as a means to communicate…
Pinterest is marking the 50th anniversary of Earth Day April 22 with a new collection of products on The Pinterest Shop focused on small, sustainable brands. Shopping profile @PinterestShop debuted last November with hundreds of shoppable product Pins from 17 small businesses that craft and sell unique goods. Pinterest said searches for “support small business”…
Did you know that you can hide videos you’re not interested in watching in Instagram’s IGTV application? When you hide a video, you’re actually telling IGTV to show you “fewer posts like this.” Our guide will show you how this works in the standalone IGTV app. Note: These screenshots were captured in the IGTV app…
I remember when I was first paid to write. It was a big moment for me. I was busy putting my “book” together and showing it to any creative director in Portland who would look and offer feedback. At the time, I heard some version of, “No thank you, but keep trying,” many times over. […]
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Depois de revelar discretamente os planos no fim de fevereiro, o LinkedIn nesta terça (14) inaugurou a sua versão dos Stories, de olho no potencial da ferramenta para o que define como “contexto profissional”. Batizado com um simples LinkedIn Stories, a ferramenta por enquanto é exclusiva dos brasileiros e reaproveita as utilidades básicas do conceito …
O post Com foco em empresas e trabalho, LinkedIn estreia sua versão dos Stories no Brasil apareceu primeiro em B9.
Todos os anos, a quem disse, berenice? usa a data 13/04, Dia do Beijo, para distribuir batons entre suas clientes. Neste ano, porém, a marca aproveitou a data para lançar o projeto “Apoie um Maquiador”, movimento em prol dos maquiadores autônomos que reduziram ou paralisaram suas jornadas devido às indicações de isolamento social pelas instituições …
O post Quem disse, berenice? lança rede de apoio para maquiadores autônomos apareceu primeiro em B9.
(TrendHunter.com) This list of luxury skincare products will definitely allow one to feel glamorous and taking care of. Sporting high-end ingredients like 24k gold flakes, crystals, pearls, and so on, each…
Like nearly every other marketer right now, Microsoft’s branding team had to shift gears after the pandemic started. While previous messaging for Microsoft Teams promoted a “new way to work,” all of a sudden workers around the world and across industries found an entirely new way of working thrust upon them. In order to remain…
Verizon Media will donate $10 million in advertising inventory to help raise awareness and mobilize resources related to mental and public health response efforts addressing the coronavirus pandemic. The company is also rolling out Yahoo Life, a well-being hub containing mental health education, news and resources. The ad inventory donation is earmarked for national and…
YouTube released a free tool Tuesday that will lessen the burden on small and midsized businesses looking to incorporate high-quality video into their marketing strategies. Video Builder enables SMBs to animate static images such as photos, text and logos with music from YouTube’s library. Businesses can select a layout depending on their messages and goals,…
Facebook shared guidelines on how advertisers on its platform should adjust their measurement strategies to account for the impact of the coronavirus pandemic. The social network wrote in a blog post Tuesday, “Across the world, communities are experiencing the impact of Covid-19. As a key part of communities, businesses are faced with a challenging climate…
Agencies continue to morph their processes as they navigate an uncertain future. Most notably, as the COVID-19 crisis rapidly unfolded, production has taken a hit. Shoots were either delayed or canceled. And though it’s admirable that agencies and brands continue to find ways to create, a steady diet of stock imagery and user-generated content may…
Para ressaltar o papel da emissora como um serviço público em tempos de crise mundial, a BBC lançou um vídeo para incentivar às pessoas a não desistirem neste momento. O vídeo de “Don’t Quit” traz uma edição com imagens reais, capturadas ao longo das últimas semanas, e narração feita pelo ator Idris Elba, que lê …
O post Com narração de Idris Elba, BBC News pede a todos que não desistam apareceu primeiro em B9.
Many governments around the world have established social isolation to stop the spread of the coronavirus. The call is “stay home”, but what about with those who don’t have a home? This campaign invites to give a real heart to these people, more in these times.
As a telecommunications brand that helps to connect people and bring them closer together, Free decided to encourage the French to stay at home, by pointing out what can be gained from lockdown with the help of the Free network and the services it provides. During lockdown, we’re all staying at home. And we’re managing to compensate for the lack of human interaction with technology. Free thus helps people to connect. The campaign, made up of four films and directly inspired by current events, is a literal zoom into four French cities :?Caen, Bordeaux, Marseille and Paris.?Each film contains a series of dialogues between neighbours, all taking place from their respective windows or balconies. The films address the various uses of telecommunications: gaming, which becomes a pretext for solidarity between generations, an exchange of phone numbers sparks a romance, music brings people closer together and video calls provide news ways of distance teaching.
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