Welcome to First Things First, Adweek’s daily resource for marketers. We’ll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here. How Walkouts at Amazon Mirror Retail Strikes Through History As…
While several of spring’s biggest series have been delayed due to COVID-19, some of the most highly-anticipated new shows are sticking to their April and May premiere dates. That includes Mrs. America, FX’s nine-episode limited series about the ’70s movement to ratify the Equal Rights Amendment, and the conservative backlash led by Phyllis Schlafly (played…
As the coronavirus pandemic continues, so do reports of protests among the essential workers at companies like Amazon, Whole Foods, Instacart and Target who are now a critical link between consumers and the goods they need at home. For its part, Amazon says it is taking “extreme measures” to keep workers–whom it calls “heroes”–safe. But…
A computer with a good internet connection, communication apps and entertainment are the only tech we really need, ever.
People are still going out for physical activities such as running, walking and cycling during the pandemic of Covid-19 as research has shown exercise can influence the body’s immune system. This series of prints makes use of famous sports players who are the best and fastest in that sport and encourages people to be more like them, “to be the best at whatever it is they do and therefore maintaining social distancing by being on the winning end”. Urban Sports Club is a local gym which will therefore encourage a healthy routine during the lockdown.
Let’s face it; we’ve all done something stupid after a few drinks. Texting an ex. Dancing on a table. Hot tubbing in dress-shoes. But the dumbest thing you can do is get behind the wheel when you shouldn’t. You don’t always know how a few drinks can affect your ability to drive. Fortunately, there’s a pocket-sized way to know your blood alcohol content with one simple blow. For their 2019 DUI prevention campaign, Amélie with the help of the Colorado Department of Transportation capitalized on these personal breathalyzers as a DUI prevention tool. Maybe we can’t stop you from waking up next to a man in a squirrel suit, but we can keep you from driving impaired. Using a crude animation style and drinking situations that are all too familiar for some, we put out a multi-media campaign that encouraged Coloradans to do one smart thing, breathalyze before they drive.
During these trying times of isolation, we often long for home-cooked meals from those family members whom we aren’t able to see or hug. These dishes are more than meals: They can make us feel connected in moments of uncertainty and fear. Meals Apart, a COVID-19 relief initiative & brand new in-app feature lets Uber Eats users order home-cooked dishes from their family and loved ones.
Limiano is well known cheese brand that is part of family staples for many years. This April in mid of a national state of emergency, they are advising families to fight a war in pajamas. The all film was directed remotely and families did their own shooting with their phones.
These days, we are all focused on the symptoms of COVID-19, but under the guise of quarantine other sicknesses come to light. We want to encourage people to pay attention to these “symptoms” as well – shouting, crying, breaking noises etc. The doors of all institutions that would otherwise recognise and report various forms of violence against children are unfortunately closed. That is why we invite all people to slightly open theirs and pay attention to the children in their vicinity.
It is more quiet than usual in the streets of Norway due to the lockdown. To thank all the people who are staying home, and inspire more people to do the same, we have been out in the streets of Oslo to document the results of the ongoing work to stop the coronavirus, COVID-19. Thank you for staying home, thank you for contributing.
844 million people won’t be able to apply the barrier gestures because their water is too contaminated, too scarce, or too far.
To launch the new adidas running platform ‘Faster than’ in partnership with Intersport Running, Iris Amsterdam created a content series that revealed unexpected stories of how running impacts people from outside the running world. Featuring Dutch DJ and producer Jarreau Vandal (@jarreauvandal), British broadcaster Charlie Webster (@charliewebster) and British photographer James Carnegie (@jamescarnegiephotography) , each episode explores how they use the ‘fast’ mindset to seek the best version of themselves in their daily lives.
Beeswax has snatched up ad-tech startup MediaGamma, continuing a round of industry consolidation that comes amid a period of contraction in the ad-tech world. Financial details of the transaction were not publicly disclosed. Beeswax made the purchase to bolster its engineering capabilities, as well as broaden its international footprint. MediaGamma was a UK-based operation. Beeswax,…
Under normal circumstances, Axios is still weeks away from releasing its app. The more time to beta test, the better. But with COVID-19 striking across the U.S., the political and news media company pushed up the timeline, and today the app–for both Android and iOS users–goes live. “We saw a real need in the market…
Held around the world every October, Breast Cancer Awareness Month is helping to increase the care and support for information, early detection and treatment of this disease. Each year there are 1.38 million new cases and 458,000 deaths from breast cancer (IARC Globocan, 2008). Breast cancer is by far the most common cancer in women, both in developed and developing countries. Current knowledge about the causes of breast cancer is insufficient, so early detection remains the cornerstone of the fight against this disease. When detected early, a proper diagnosis is made and treatment is available and the chances of cure are high. On the other hand, when it is detected late, it is rare that a curative treatment can be offered. Most deaths (269,000) occur in low- and middle-income countries, where the majority of women with breast cancer are diagnosed in advanced stages due to lack of awareness of early detection and barriers to access. health services. Óptica Billi is a chain of opticians stores in Venezuela that joins this campaign inviting women to fine-tune on sight, take the self-examination and not miss those early signs that could save a life.
Potbelly was on its way to a new era. The sandwich chain had found a new CMO in Brandon Rhoten, the digital marketing pioneer who’d turned Wendy’s into one of the most dominant social media voices in the brand universe. He had led an extensive research project that uncovered a key growth opportunity, and new…
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