It’s tough to outdo yourself as a destination marketer when you’ve already put yourself on the map, literally, by strapping cameras to free-roaming sheep to get footage for Google Street View. Or when you famously shut the island once a year to give it a spring cleaning, closing it to all visitors-except, in a stroke…
Even before the novel coronavirus began its global march and most of the world became confined to our homes–and, consequently, turning to our screens for entertainment–the 2020s were shaping up to be the streaming decade. Services like Disney+, Peacock, HBO Max and Quibi are joining streaming veterans Netflix, Amazon Prime and Hulu. In the middle…
Para ajudar os comerciantes de pequeno porte que estão com estabelecimentos fechados por conta da atual pandemia de Covid-19, a B2W Digital, dona da marca Americanas, estendeu seus serviços de entrega “Compre e Receba Hoje” para pequenos empreendedores regionais que quiserem vender em sua plataforma. A ação faz parte da campanha “Apoie o Comércio Local”, …
O post Americanas habilita pequenos comerciantes para venda em suas plataformas apareceu primeiro em B9.
A Amazon planeja cortes significativos no seu programa de afiliações do e-commerce, que prevê parcerias para empresas e usuários que se comprometerem em divulgar ofertas e produtos da plataforma em seus canais. De acordo com a CNBC, a companhia enviou uma mensagem aos associados na terça (14) que as comissões previstas serão reduzidas em diversas …
O post Amazon realiza cortes nas comissões do programa de parcerias do e-commerce apareceu primeiro em B9.
Film, Online
Honda
The new Honda car commercial has been made without leaving home. • This new ad piece takes #StayHome a step further, while showing to the world how an automotive brand can even adapt given the current events. • To make this possible, Honda UAE together with Memac Ogilvy, Dubai used a Honda Civic miniature car. Since Covid-19 started, the activity of many brands has been significantly altered. One sector that is being affected is automotive. Brands are investing less on traditional advertising, while some are going completely dark. That is why, we felt that automotive brands should adapt as soon as possible. And how is it possible to create a car commercial when it’s impossible to go outside due to lockdowns? Honda UAE together with Memac Ogilvy Dubai found a way to craft the ad doing everything from home (written, directed, edited and watched), relating it back to #StayHome and using the Honda Civic. But not a regular Civic. For its new commercial, Trading Enterprises – Honda used a full-scale miniature car. The camera shots managed to fool the eye so that at all times you feel like you’re watching a real car commercial. Throughout this piece we can read: “This might be the first car commercial to be written, directed, edited and watched entirely from home”. A message of adaptation, commitment and encouragement, showing what we can continue to do from home. Closing with “Until we drive again”, the Japanese brand sends a message of desire to the world to drive again as soon as possible. With this piece, Honda UAE demonstrating everything we can still do through what seemed impossible: a car commercial made entirely from home.
Advertising Agency:Memac Ogilvy, Dubai, United Arab Emirates
Chief Creative Officer:Juggi Ramakrishnan
Creative Director:Jean-Pierre De Villiers
Creative Team:Nicolas Lopez, Fernando Montero
Client Team Lead:Hadi Ballout.
Senior Account Manager:Kenneth Monis
Account Manager:Firas Rehimi
Head Of Production:Amin Soltani
Director:Amin Soltani
Junior Producer:Ann Vaas.
Print
Elpro Construction
New Map Of The City
The most beautiful map to visit. #StayAtHome
Advertising Agency:AAI, Izmir, Turkey
Executive Creative Director:Dogan Yalcin
Creative Director:Dogan Ozdemir
Creative Group Head:Yalcin Onur
Copywriter:Fatih Ozulker
Account Supervisor:Bayram Ates
Print
World Vision
844 million people won’t be able to apply the barrier gestures because their water is too contaminated, too scarce, or too far.
Advertising Agency:Steve, Paris, France
Executive Creative Director:Guillaume Lartigue
Creative Director:Edouard Dorbais
Art Director:Lisa Grosjean
Copywriter:Morgane Bour
Account Director:Diane de Plas
Project Manager:Marie Averseng
Print
Óptica Billi
Held around the world every October, Breast Cancer Awareness Month is helping to increase the care and support for information, early detection and treatment of this disease. Each year there are 1.38 million new cases and 458,000 deaths from breast cancer (IARC Globocan, 2008). Breast cancer is by far the most common cancer in women, both in developed and developing countries. Current knowledge about the causes of breast cancer is insufficient, so early detection remains the cornerstone of the fight against this disease. When detected early, a proper diagnosis is made and treatment is available and the chances of cure are high. On the other hand, when it is detected late, it is rare that a curative treatment can be offered. Most deaths (269,000) occur in low- and middle-income countries, where the majority of women with breast cancer are diagnosed in advanced stages due to lack of awareness of early detection and barriers to access. health services. Óptica Billi is a chain of opticians stores in Venezuela that joins this campaign inviting women to fine-tune on sight, take the self-examination and not miss those early signs that could save a life.
28% of breast cancer are detected early, but the rest go unnoticed, as the irregular spot that you didn’t see in the breast of this ad. Get screened today.
Advertising Agency:ZEA BBDO, Caracas, Venezuela
Vp Creative:Luisana Franceschi
Creative Directors:Jose Castro, Jean Paul Alfaro
Art Director:Antonio Siracusano
Illustrator:Antonio Siracusano
Client:Bettina Billi
Film
Live Nation
Advertising Agency:TBWAChiatDay, New York, USA
Integrated
McCann Lisbon
In such a difficult time, marked by doubts and uncertainties, at least one conviction that we can have: together we are stronger. Even separated by social isolation, the need for unity has never been more clear and evident. A pandemic has shown a powerful impact on our fragility and has shown that help each other is more important than ever. McCANN Lisbon is a advertising agency that believes in the power of truth. And a great truth has been revealed in the current corona virus context: Together we are stronger. And to show this, we decided to change our own brand and give up on our own company name. Because, WeCANN stay at home, WeCANN be together and WeCANN overcome this.
Advertising Agency:McCann Lisbon, Portugal
Print
KISS FM
Keith Richards (76), Patti Smith (73) and Paul McCartney (77) are just a handful of the world-famous iconic rock stars in their senior years bursting with vitality and talent on stage. These stars appear in a new ad campaign by Kiss FM, a radio station specializing in rock.
Created by agency AlmapBBDO, the new campaign features the message “Long Live Rock n’ Roll. Stay at Home”, stressing the key role of social distancing in saving lives, especially among high-risk groups, according to healthcare specialists. All the musicians featured in the campaign are old enough to count among the people more at risk during the Covid-19 pandemic.
“Kiss FM´s new ad campaign reminds us that, except in urgent situations, going out of our homes now means putting several people at risk, especially senior ones, like our parents, grandparents and even our idols”, says Marcelo Nogueira, executive creative director at AlmapBBDO.
Long Live Rock n’ Roll. Stay at Home
Advertising Agency:AlmapBBDO, São Paulo, Brazil
CCO:Luiz Sanches
Ecd:Marcelo Nogueira
Creative:Marcelo Pignatari, Lucas Andrade
Illustration and motion:Fabio Vido, Caio Caieira
Account:Maysa Oliveira, Felipe Elias Oliveira, Nathalia Chaves, Ana Carolina Manfio
Production Team:Vera Jacinto, Diego Villas Bôas, Aline Silva
Audio Company:Jamute
Print
McDonald’s
McDonald’s world-famous breakfast takes over the colours of dawn to raise awareness of its tasty meals.
Advertising Agency:FP7/McCann, Dubai, United Arab Emirates
(TrendHunter.com) Virtually every industry is having to rethink their usual operations, including the fashion industry but this Vogue Italia shoot proves there are ways to improvise. Creative remote workers Brianna…
Athletes playing video games appears to be the backup plan of choice for sports companies during the coronavirus shutdown. First, iRacing took over for Formula 1 and Nascar events with impressive success. Soon after, the NBA announced an NBA 2K competition featuring top players. Now, Major League Soccer is getting involved with the most expansive…
We’re all getting into the groove of working from home. Habits have been formed, routines shaped, Zoom calls the new normal. But what if your work-from-home situation included having a large TV camera, teleprompter, lights, audio equipment, a producer, camera operator and maybe even a makeup artist all hanging out in your living room? That’s…
O rótulo “a salvação do Rock”, que fez o The Strokes ser uma das bandas mais aclamadas dos anos 2000, é também o seu fardo até hoje. Enquanto muita gente ainda espera por uma nova “Last Nite” a cada lançamento do grupo, a própria banda faz questão de deixar claro que odeia o fan service …
O post “The New Abnormal” é o sopro de um The Strokes mais coeso, mas bem de leve apareceu primeiro em B9.
O Google anunciou no fim da noite da última terça (15) a criação de um novo programa de apoio financeiro para a época de pandemia, voltado agora aos jornais regionais que foram afetados economicamente pela crise do coronavírus. Parte dos trabalhos do Google News e nomeado Fundo de Alívio de Emergência do Jornalismo, a iniciativa …
O post Google cria fundo de emergência para ajudar jornais regionais durante pandemia apareceu primeiro em B9.
When life is especially tough, artists have always had the option of escaping into their creativity as a way of coping. Songs, short stories and YouTube videos can serve as vehicles of catharsis, synthesizing pain and frustration into art. That feeling of being productive can at times outweigh moments of sorrow, and merely having the…
Last month, the Interactive Advertising Bureau surveyed media buyers, planners and brands about how the coronavirus pandemic had affected ad spend. They painted a grim picture of the fallout, which was seconded by a followup IAB survey, this time with publishers giving their take on the industry. Their outlook is still bleak–though slightly less so…
TikTok and The Trade Desk signed a deal earlier this year, making it possible for media buyers to bid for ad space on the social network using the demand-side platform across the Asia-Pacific region. The tie-up represents the first time TikTok inventory has been accessible via The Trade Desk, although the social network has integrations…
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