To show the importance of staying home, we took iconic soccer moments in which the goalkeepers have been out of the net needlessly and their actions comprised the scores until losing. Winning a match is a difficult duty, but defeating COVID-19 will be our hardest game ever. To win it, we all have to be in.
Adweek continued to establish our commitment to diversity, inclusion, equality and equity earlier this year with the hiring of Mary Emily O’Hara, our first reporter dedicated to the topic. Over the past several months, we have published stories that delve into both the challenges and opportunities the brand marketing ecosystem faces in bringing a more…
Celebrating 80 years of Batman, we helped AT&T steal the show at Comic-Con with The Batman Experience: an interactive exhibition that made every Batman fan’s dream come true – the ability to become Batman. We crafted the centerpiece installation with a VR skydiving experience that lets you put on the Batsuit to fly through Gotham City. Then there was the Rogue’s Gallery Rumble: a punching-bag installation that uses projection mapping to let you beat your favorite villains in return for onomatopoeias such as Pow! and Wham! This was the largest Batman retrospective the world has ever seen.
Once the Covid 19 crisis hit the Irish commercials production sector like a bullet train, local producers Andrew Freedman (Antidote) and Paul Holmes (Red Rage) had a chat about what we COULD do at this unprecedented difficult time. They instigated an initiative whereby Irish Commercials Directors from CPI member companies would contribute to make a film to inspire hope. According to Freedman “CPI is an industry body representing 21 small Irish businesses in the commercials production sector – we wanted to do something together to be of some help to our country“. The brief was founded in Irish poetry and literature and the resulting film, made entirely by remote working in the last 10 days, combines artistic and creative flair with a timely message that we will all pull each other through this difficult time and come out stronger. The film features impressive original music form Irish composer Denis Kilty. Paul Holmes feels that “By making this film with over 20 Irish directors from CPI member companies, we are bringing our industry together to shine a small light of hope for the Irish people. We want this film to bring some good to those who watch it.”
Welcome to First Things First, Adweek’s daily resource for marketers. We’ll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here. Forget Toilet Paper–the Really Distressing Shortage Is Frozen Pizza While…
If you were to take a spin down Argonne Drive in Woodridge, Ill., just south of the I-55 interchange, you’d pass the plant belonging to Home Run Inn Pizza. And if you were to take that drive one night this week, you might notice something unusual about the place. While most every business in this…
Print advertisement created by HS AD, India for LG, within the category: Electronics, Technology.
TikTok is teaming up with the National PTA to donate $2 million toward funding critical K-12 programs that support distance learning, as well as school meal benefits. The company said the funds will support students, communities and teachers during school closures brought on by the coronavirus pandemic and provide resources to support: social and emotional…
People with wedding plans that were scuttled due to the coronavirus pandemic have the chance to drown their sorrows with a year’s supply of beer from Busch. Brand spokesperson Busch Guy took to Instagram and Twitter to introduce the #BuschWeddingGift sweepstakes. Busch Couples with 2020 wedding plans that have been changed by Covid-19 can post…
ViacomCBS, created in December when Viacom and CBS merged, laid off contract workers across a number of its divisions today, a move the company said was due to the COVID-19 pandemic, which has shut down most Hollywood productions. According to sources, “almost all” of the company’s contract workers are being let go across multiple divisions….
Michelob Ultra brewed up an initiative aimed at helping both gym owners and gym members during the coronavirus pandemic. The low-calorie beer brand will tap its Movement By Michelob Ultra Live virtual workout series every Thursday at 6 p.m. ET on Facebook, Instagram and YouTube. The workouts are being led by top trainers and private…
Washington Attorney General Bob Ferguson is once again going after Facebook for violating the state’s campaign finance law. Ferguson filed a similar suit against the social network in June 2018, and it was resolved that December, when Facebook paid a $200,000 penalty and $38,000 to reimburse the state’s legal costs and fees. According to Ferguson’s…
It’s rare to find business success stories in this era of global quarantine, but here’s one you might not have seen coming: Sex toy sales are skyrocketing. While an L.A. Times article this week cited sales increases ranging from 30% to 100%, the makers of one product say they saw a 263% increase in year-over-year…
TikTok rolled out a new voiceover tool that enables video creators to add their own voices to their creations. To add a voiceover, users can record a video and then continue to the editing page. Tapping the microphone icon in the corner labeled “Recording” enables them to press the record button and record a voiceover…
Social media users cycled through various stages of acceptance as quarantine realities started to set in last month, or at least that seems to be one takeaway from a new VidMob report that tracks the performance of various creative elements in social ads throughout lockdown measures taken to fight the COVID-19 pandemic. The analytics firm…
As warehouse worker-turned-advocate Chris Smalls calls on Amazon to shut down its U.S. warehouses, reports emerged today that a court order is forcing the ecommerce giant to close all six of its warehouses in France until at least April 20. Amazon confirmed it is temporarily suspending operations at its fulfillment centers in France following a…
A Disney+ anunciou um documentário especial de “The Mandalorian”, série que conquistou fãs no mundo todo especialmente por causa do personagem The Child, popularmente conhecido como Baby Yoda. O documentário intitulado “Disney Gallery: The Mandalorian” vai ao ar na plataforma no dia 04 de maio, o famoso “Star Wars Day”. O documentário será exibido em …
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A Natura acaba de colocar no ar o Portal de Bem-Estar, ferramenta digital para acesso exclusivo de consultoras e líderes de negócios da marca no Brasil. A iniciativa é uma das ações da empresa para cuidar das pessoas e mitigar o impacto da Covid-19. Pelo aplicativo Consultoria, mais de 1 milhão de pessoas poderão ter …
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Depois de ter a ação limitada à entrega de itens essenciais pelo governo na tarde de ontem, a Amazon anunciou nesta quarta (15) o encerramento das atividades de todos os seus armazéns na França. A decisão foi tomada em virtude não apenas das ordens da justiça do país, mas também por conta da multa de …
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Assignments have dried up for many photographers. Others risk going into the fray to capture images of a changed world.
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