Apr
16
United Nations: This may be used against you
Posted in: Uncategorized
Apr
16
Retailers Should Rethink Customer Segmentation to Be More Relevent
Posted in: UncategorizedThe retail landscape has changed enormously in the last few weeks because of the coronavirus. More than anything, online shopping is becoming more important to consumers because people need to stay home for their health. With critical concerns around public well-being, retailers have had to adopt new measures. For example, Whole Foods and Walmart are…
Apr
16
Campanha da Embelleze doa 50 mil embalagens de álcool em gel para a Polícia Militar do RJ
Posted in: Uncategorized
A fim de contribuir com a sociedade neste momento de pandemia, a Embelleze está realizando a produção do Gel Higienizador BioSalut em sua fábrica. Inicialmente, os produtos já foram doados para instituições como Retiro dos Artistas, Velhos Amigos, Bess Of Love, Limpeza Urbana de Nova Iguaçu, Hospital da Posse e o Ministério Público do Estado …
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Apr
16
Waze atualiza mapas da plataforma com informações sobre a pandemia
Posted in: Uncategorized
O Waze anunciou no fim da noite desta quarta (15) uma série de mudanças na dinâmica da plataforma que pretende situar o aplicativo no contexto do coronavírus. Criado em parceria com a rede de colaboradores de sua comunidade de voluntários e o programa Waze for Cities, a companhia informa que a partir de agora o …
O post Waze atualiza mapas da plataforma com informações sobre a pandemia apareceu primeiro em B9.
Apr
16
RB-DOORS: Safe at home for 47 years
Posted in: Uncategorized
RB-DOORS was founded in Israel in 1973, thanks to a unique combination of innovation and technology the brand became synonymous with security doors with added value of creativity and elegance. Today, when home has become the safest place, this is a great opportunity for the brand to strengthen its key promise – safe at home.
Apr
16
Scrabble: Stay Home. Play Scrabble.
Posted in: Uncategorized
With the world under quarantine thanks to Covid-19/ Coronavirus, the safest thing you can do is stay home and play Scrabble.
Apr
16
BetterMe / Snapchat: BetterMe
Posted in: Uncategorized
BetterMe, an ecosystem of health & fitness apps, collaborated with award-winning design agency Banda for a new brand communications campaign run exclusively on Snapchat. Due to the impending crisis, advertising budgets are reduced in the first place. It is super necessary for creative agencies to change habitual workflow and be faster and flexible than usual. In new all-remote working conditions processes, Banda has created 8 videos from scratch in 5 days while staying at home! There is no way to shoot live videos, so the only solution is to create animated cartoons, which usually takes about a month. Recording unique music takes from two weeks to a month. BetterMe & Banda did it in less than a week. As soon as BetterMe reached out to us, we realized it was a perfect match. Just an hour after our first interaction, our creative strategists drafted several concepts. And the day after we managed to approve the project’s strategy and brief our creative team. It was a high speed work progress which is very inspiring for us. The product itself was close to our team, as many of us began to meditate and exercise at home during quarantine.
Apr
16
Ad Council Sets Up Private Marketplace for Coronavirus PSAs
Posted in: UncategorizedThe Ad Council has set up its first private marketplace, where publishers and ad-tech companies are donating inventory for coronavirus public service announcements. The initiative will allow the Ad Council to send messages to at-risk populations about social distancing and personal hygiene, as well as other messaging from the Centers for Disease Control to targeted…
Apr
16
The Biggest Live-Sports Fans Are Still Watching TV, Even Without New Games
Posted in: UncategorizedIt’s now been more than a month since almost all live sports were canceled, starting with the NBA, as a result of the novel coronavirus. The move left networks scrambling to deal with the upheaval of billions in TV ad revenue. After all, brands spent almost $20 billion last year to advertise on sports-related TV…
Apr
16
AMC Networks Rolls Out Upfront Portal to Assist Buyers During Pandemic
Posted in: UncategorizedAMC Networks has revamped its upfront strategy a couple times in the past several weeks, after the COVID-19 pandemic forced the cancellation of its event last month. Now the company is rolling out Upfront Connect, an online sales hub to assist buyers that includes The Screening Room–with full seasons of AMC Networks programming and first…
Apr
16
3 Shades of COVID-19: Community Service, Playful Reminders, and Human Connections
Posted in: UncategorizedCOVID-19 is deadly and frightening. In business terms, the pandemic is highly disruptive. The contagious disease is sending shockwaves of change that are being felt by workers and employers alike, all over the globe. Brands naturally want to help but is this genuine impulse helpful (in Marcom terms), and to whom is it helpful? Let’s […]
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Apr
16
Novas ferramentas de controle parental do TikTok permitem que pais ajustem experiência dos filhos à distância
Posted in: Uncategorized
Depois da Netflix na semana passada, agora é a vez do TikTok aumentar as possibilidades de controle de contas infantis pelos responsáveis. A rede social anunciou nesta quinta (16) uma atualização da seção de controle parental que entre outras coisas permite que os adultos customizem as experiências dos pequenos à distância, a partir de um …
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Apr
16
China Police Censor Tales of Post-Coronavirus Renewal
Posted in: UncategorizedHefei, an industrial city, offers tales of hope for a world battling the outbreak. The police tried to make sure they weren’t heard.
Apr
16
Airthings: The world is getting a breather
Posted in: Uncategorized
The world is finally getting a breather, but the indoor air quality is deteriorating – as we’ve all gone inside.
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