Para incentivar quarentena, Pink Floyd transmite shows antigos pelo YouTube

O distanciamento social durante a pandemia do novo coronavírus tem feito com que diversos artistas do mundo da música façam transmissões ao vivo em plataformas como o YouTube e o Instagram. Agora, chegou a vez de o Pink Floyd incentivar seus fãs a respeitarem a quarentena e quebrar um pouco da rotina do isolamento. A …

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"We pull together"

Dr. Fauci Becomes a Muse for Artists With This Agency’s Instagram Project

You may have watched the straight-talking immunologist Dr. Anthony Fauci, chief of infectious disease at the National Institutes of Health, at daily briefings from the White House and near-constant media appearances during the current COVID-19 pandemic. But you’ve never seen him quite like this. A project from San Francisco-area ad agency Butler, Shine, Stern &…

How Consumers Want Brands to Communicate During the Pandemic

It appears that while the pandemic may be temporary, consumer attitudes and behaviors won’t be. A recent study from Morning Consult shows that buying behavior, consumption preferences and public opinion about brands have been shifting as rapidly as the evolving coronavirus crisis. Fewer than half of Americans (41%) trust large corporations to guide them through…

Facebook Adds Care Reaction, While Messenger Gets a Pulsating Heart

Facebook is giving people another way to show each other that they care during the coronavirus pandemic with tweaks to its Reactions for the flagship social network and Messenger From Facebook that will begin rolling out Friday. A seventh Reaction, Care, is being added to Facebook. Facebook Facebook Facebook Facebook Meanwhile, Messenger users can toggle…

BlaBlaCar lança app para realização de compras em supermercado

Com as pessoas em quarentena, a plataforma de caronas de longa distância BlaBlaCar promoveu uma consulta à comunidade global da empresa sobre o que poderia fazer para ajudar neste momento. Para isso, a companhia realizou um hackathon – maratona de programação – interno dedicado a encontrar soluções para a crise da Covid-19. Como resultado, a …

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Every Covid-19 Commercial is exactly the same

Lowe's canada "Let your home take care of you" (2020) :30 (Canada)

The Creative Singularity

How Ford, Hershey’s and Popeyes Quickly Pivoted as the Pandemic Hit

About a month ago, when it became clear that things were truly shifting in a way we could never have predicted, brands around the world had a lot of work to do–and almost no time to do it. While some brands leaned heavily on in-house teams to quickly change course, others huddled with agency partners–and…

6 Steps to Take So You Can Start Meaningful Marketing

With the vast majority of businesses on hold, marketers are struggling with what to say, if anything at all. Spending against working media has been brought to a virtual standstill, and there is very little in-market activity that resembles anything before COVID-19. None of this will likely change until public health, governmental and medical innovation…

Adweek Together: Marketing Insights Into Gen Z in the Time of COVID-19

What is Gen Z searching for these days? What are they buying? What do they think about being advertised to during a global pandemic? On today’s episode of Adweek Together, Kieran Mathew, founder and CEO of youth marketing agency Amplify Solutions, brings us a first look at the results of a soon-to-be-published research report. Mathew…

Los Angeles transmite seu famoso pôr do sol para o mundo todo apreciar de casa

O Conselho de Turismo e Convenções de Los Angeles está oferecendo uma experiência virtual da famosa “Magic Hour”, que nada mais é que o pôr do sol na cidade. A ideia é que todos ao redor do mundo possam apreciar esse momento sem sair de casa. O pôr do sol é transmitido todo fim de …

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Facebook lança novos botões de reação para incentivar demonstrações de carinho

O Facebook vai começar a disponibilizar a partir da próxima semana uma nova dupla de botões de reações para sua plataforma e o Facebook Messenger que buscam incentivar as demonstrações virtuais de carinho durante a pandemia do coronavírus. Intitulados em inglês de reações de “care”, as opções tem visuais diferentes para cada rede social: enquanto …

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Dr. Oz Faces Backlash After Coronavirus Comments

Dr. Mehmet Oz, a heart surgeon and television personality, said he “misspoke” on Fox News when he said that reopening schools “might be a trade-off some folks would consider.”

Ultima Affinity: Life-Changing Bonds

The undeniable bond between man’s best friend and their owners has been showcased in a touching new Italian campaign from pet food brand Ultima Affinity. Creatively devised by Havas Milan, the series of films explores how our lives can be changed when we find a pet that truly connects with us.

Director Frankie Caradonna comments: “As a pet lover who grew up with cats and dogs, I loved this project from day one. There’s something pure in the relationship between a pet and their owner, something that goes beyond love. When Havas Milan asked me to tell these stories, I was over the moon. We did loads of research and found so many amazing stories, but the three we chose each had something very authentic and unique.”

GQ Apparel: GQ Limited Distance Edition

GQ Apparel Design Ad - GQ Limited Distance Edition
GQ Apparel Design Ad - GQ Limited Distance Edition
GQ Apparel Design Ad - GQ Limited Distance Edition
GQ Apparel Design Ad - GQ Limited Distance Edition
GQ Apparel Design Ad - GQ Limited Distance Edition
GQ Apparel Design Ad - GQ Limited Distance Edition
GQ Apparel Design Ad - GQ Limited Distance Edition
GQ Apparel Design Ad - GQ Limited Distance Edition
GQ Apparel Design Ad - GQ Limited Distance Edition

GQ Limited Distance Edition: A collection to fight COVID-19 with more accurate physical distancing.

According to the “physical distancing” concept by the World Health Organization (WHO), GQ Apparel and Rabbit Digital Group designed GQ Limited Distance Edition Collection to encourage people to maintain a two meters distance from one another.

The collection includes a t-shirt and GQWhite™ mask printed with special message that is readable under two meters to warns those who can read it to move further until they cannot. Translated in four languages, the letter size has been certified as visible within two meters for average eyesight by The Association of Thai Optometrists.

Besides the optical signal warning, the GQWhite™ Mask can also protects wearers with seven protective features: liquid-repellent technology, antibacterial 99.9% interior and custom-fit adjustable strap.

Moreover, to remind wearer to keep themselves safe from COVID-19, the T-shirt label also comes with care instruction on how to stay safe from the virus.

Together with the intention of the design to prevent the virus from spreading, the collection also aims to help reinforcing the medical support as all proceeds from the collection will be donated to Ramathibodi Foundation to purchase respirators and medical equipment needed for the treatment of COVID-19 patients.

PornHub: Scrubhub

PornHub Digital Ad - Scrubhub
PornHub Digital Ad - Scrubhub

Pornhub launched Scrubhub, a new website designed to remind people about the importance of hand washing. It’s designed just like the main PornHub site featuring all sorts of hot videos about sanitizing at home.

Donations will benefit Invisible Hands and Frontline Foods.

Spotify: Here’s How to Hide a Song On a Playlist

Spotify Premium users can now hide individual songs from playlists if they’re not interested in listening to them, as reported by The Verge. When you hide a song from a playlist, it will only be hidden on that particular playlist. For instance, if you view the album containing the song you’ve hidden, it won’t be…

BBC Enlists Idris Elba to Narrate a Soothing Poem to Uplift the UK

The BBC has enlisted Idris Elba-the famed British actor who revealed in March that he had tested positive for the coronavirus, to narrate a poem over a 90-second spot that highlights its role as a public service broadcaster. Elba, who has since recovered from the virus that causes COVID-19, reads the poem Don’t Quit by…