Hasta La Creative!

Make-A-Wish is turning 40 and celebrating annual World Wish Day (April 29) by launching a brand new, star-studded campaign – Wishes Need Stars Like You – celebrating more than 500,000 wishes granted worldwide. With many wishes currently on hold – something that has never happened in the history of the organization – this new campaign aims to shine a light on the collective star power of everyday people and corporate sponsors who have made the impossible possible for wish kids and their families for the last four decades.

The 999 Piyanping anti-itching cream is known for its soothing and moisturising effect for skin, but the traditional marketing of the product often used cliche imagery, making it difficult to connect to a younger urban audience. So Serviceplan China’s creative team were tasked with answering the question of how to break conventions and appeal to Generation Z. They came up with ‚999 Love Lipsticks‘, a new product which is safe enough for use for all sensitive skin types and also appeal to fashionable Gen Z with an eye-catching social media campaign and beautifully designed packaging in a retro style, which references oriental typography with a contemporary edge.
Serviceplan China created 3 visually stunning social media campaigns for 3 different lipstick colours; Sunset Red, Honest Orange and Crane Top Red. Launched in Autumn 2019, the 999 ‚Love lipsticks‘ were a social media sensation in China, generating more than 1.8 million WeChat searches and making it onto Weibo’s Hot Search list.
Three social media films featured three different love incidents each relating to a lipstick color: “Kiss Playboys goodbye with Crane Top Red”; “Stop the itch of heart with Sunset Red”; and “Be bold to swipe right with Honest Orange”.

Against the backdrop of Covid-19 and the related quarantine measures implemented, many women, victims of domestic abuse within their own homes, have been confined for more than 6 weeks in toxic hotbeds, where daily violence and psychological fatigue punctuate their daily life and worsen their situation from day to day. In light of this, Ni Putes Ni Soumises (“Neither Whores Nor Submissives”) unveils a 30-second TV clip to make people aware of the dangers that quarantine can have for women living with physically- and/or psychologically-violent partners.

To celebrate Ramadan, the premium grocery store in Dubai & Abu Dhabi, Waitrose has taken the bold move to adopt all 30 phases of the moon into its logo throughout the Holly Month. Originally a brand from Britain, Waitrose has chosen to take steps to show its solidarity and commitment to celebrating Ramadan with people across the UAE. The logo change is part of a full-month campaign to celebrate Ramadan and offer shoppers tips for health and wellness over fasting period. it is the first time the brand has used it’s logo in such a way.

This is not goodbye. As the whole world came to a standstill, so did the Mall of the Emirates, the world’s first shopping resort right in the heart of Dubai. Spread over an area of 233,467 sqm., the mall welcomes over 40 million visitors each year. Till ‘COVID-19’ happened. Mall of the Emirates believes in delivering Great Moments for its visitors. And that informing its visitors that they are closing its doors temporarily should be a message of hope. Through this message, once again, the Mall of the Emirates brought the people together in the spirit of solidarity. Promising a future filled with possibilities and Great Moments.

The isolation has caused children to not celebrate their day like previous years with parties, trips or outings. So, we motivate them to saying that this day they would not stay at home… but they can stay wherever want.