Cologne Zoo: Kids Drawings

Cologne Zoo Print Ad - Kids Drawings
Cologne Zoo Print Ad - Kids Drawings
Cologne Zoo Print Ad - Kids Drawings

WhatsApp: In The Distance, Stay Close

We were banging our heads on a project for WhatsApp when the most challenging moment of our lives came along and changed everything. Even ourselves. So, instead of following the brief, we followed our hearts and worked on a project that celebrates the strength that keeps us all alive. Here’s to those that managed to stay close in the distance.

Box Comunicação: Culture is good for health

Box Comunicação Print Ad - Culture is good for health
Box Comunicação Print Ad - Culture is good for health
Box Comunicação Print Ad - Culture is good for health
Box Comunicação Print Ad - Culture is good for health

Stinky Socks: #StayHomeStinky | The World's At Your Feet

As the lockdown continues and days turn into week-long binge-watching, choosing your outfit can start to feel like a weird ritual from a previous life, rather than a necessity. But as experts suggest, in times like these routine is important, so paying attention to what you wear can not only make you feel better, but also give your day a different kind of kick. In support of that, Stinky Socks created limited edition socks that carry the scent of Venice Beach, Bear Mountain and Las Vegas. To transport people elsewhere, we’ve added an earthly pine odor to its “Third Eye Co.” socks, briny ocean hints to its “Venice” pair and a whiff of Las Vegas to its “Purple” ones.

National Geographic: One Strange Rock

National Geographic broadcasts One Strange Rock, the new documentary series directed by Darren Aronofsky. The channel wanted to promote it to its partners, journalists and influencers in an exceptional way. Through these remarkable images, Darren Aronofsky realizes an ode to the earth filmed partly from space, thanks to astronauts trained in framing. How to take advantage of this opportunity to set up a surprising event ? We decided to reveal this exceptional point of view on Earth… from an exceptional point of view on Earth. For a unique preview evening, we invited journalists, influencers and partners to a movie theater in the air. Hanging 30m above the ground in the Parc de Saint-Cloud, with an impressive panorama of the capital, they were able to discover the images of the series in astonishing and immersive conditions.

PornHub: #Cometogether

PornHub Integrated Ad - #Cometogether
PornHub Integrated Ad - #Cometogether
PornHub Integrated Ad - #Cometogether

Have you been quarantined away from your partner? We feel you. Pornhub surprised us with free premium, but maybe we can add the cherry on top by asking them for some further action. Help the long distance relationships. Think about, even Netflix has a tool for watching shows at a distance, shouldn’t couples be able to spice things up on Pornhub? Simply put, it’s a way for people to #Cometogether. The idea involves a chat, plus other cool features, to make the streaming playful (if you know what we mean). Even if some couples are not into sexting, be honest, everybody is into porn. ?? Because we want to make this real, we started a petition on Change.org. Let’s convince Pornhub to release this feature to help release us all!

Vision Thing: Stop The Stock

Like everyone in the advertising industry, we hate cheesy stock footage. And there’s a lot of it around right now. Thanks a bunch, COVID-19!! So we decided to turn this stock footage spread into a way of galvanising our industry into staying home. And giving everyone something to smile about…

Unicef: The 7 misfortunes of the world

Unicef Print Ad - The 7 misfortunes of the world
Unicef Print Ad - The 7 misfortunes of the world
Unicef Print Ad - The 7 misfortunes of the world

When we travel we are not aware of the social situation that this place is going through, that is why we use the 7 wonders of the world, to raise awareness of the misfortunes that these countries suffer.

Babyshop: A World We Deserve

In Ramadan, during COVID-19 and lockdowns, Babyshop, a leading children’s retailer from the Middle East, launches “A World We Deserve”, sharing what children will remember when these uncertain times are over. Through the eyes and the words of children from around the world, the brand has launched a film and an original song to kick off its month-long activities. In a challenging economic environment, the film completely breaks away from the typical mold of Ramadan ads (mega production, celebrity endorsements, dances, people getting together, eating together, celebrating together, doing kind acts for others and the like) and of COVID-19 ads (UGC, remaking old videos, empty streets, etc.).

Google: #traduçãoqueimporta

Google Digital Ad - #traduçãoqueimporta
Google Digital Ad - #traduçãoqueimporta

A campaign developed for the Google’s Creative Challenge (“Desafio Criativo do Google”), a student contest for students of ESPM wich happened in 2019. The goal of the briefing was to talk about the mortality of young black people in Brazil. We decided to use Google Translate to create the project #translatethatmatters (#traduçãoqueimporta), bringing informations about the racism in our country: in every 23 minutes, a young black person dies in Brazil.

Gene Deitch, Prolific Animator, Is Dead at 95

In a 60-year career, he created Tom Terrific, revived Tom and Jerry and won an Academy Award for a cartoon based on a Jules Feiffer story.

Times Square Ads Help Artists Share the Love for NYC’s Essential Workers

A new, digital public service ad campaign, illustrated by top artists, has launched across New York City, featuring messages about public safety and expressions of gratitude for essential workers still heading into the city each day. The ads are appearing on select screens in Times Square and on some 1,800 digital LinkNYC kiosks across the…

As Once-Hyped Magic Leap Flounders, Agencies Say the AR Market Has Passed It By

When B-Reel technology director Eric Heaton first came across the Magic Leap headset at the Consumer Electronics Show in Las Vegas a few years ago, it seemed to be a “super intriguing” fix for many of the limitations of augmented reality at the time. Chris Alick, now vp and creative technology director at Deutsch L.A.,…

‘Don’t Try This at Home’: Even ‘Fox & Friends’ Balked at Trump’s Advice

Fox News anchors conceded that injecting disinfectant would be “poisonous.” But Rush Limbaugh and Breitbart defended Trump.

This Haunting Ad Shows How Fitness Can Ease PTSD Symptoms

May is Mental Health Awareness Month, and a new campaign video for the fitness app Freeletics shows how people living with post-traumatic stress disorder (PTSD) can use movement to help ease symptoms. The video is the latest installment in the brand’s “This Is My Journey” series, and was produced by Havas Germany. Each “journey” focuses…

TikTok Teams Up With Brand Partners on Small Gestures

A little gesture goes a long way, and TikTok and its brand partners hope to prove that saying true with their debut of Small Gestures. The new feature enables people to let friends and family know that they are thinking of them while the coronavirus pandemic keeps them apart. People on TikTok can use the…

Com parceria da Campari, Heineken inaugura nova fase de campanha de auxílio a bares durante pandemia

Depois de lançar a campanha no começo deste mês, a Heineken esta semana vai iniciar a segunda fase de “Brinde do Bem”, ação em que convida consumidores e outras marcas a ajudarem bares brasileiros que tiveram o faturamento prejudicado em nível crítico pela pandemia do coronavírus. A dita “fase 2” da campanha – que no …

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Facebook’s $5B Settlement With the FTC Is Now Official

Facebook’s $5 billion settlement with the Federal Trade Commission over the Cambridge Analytica data-sharing scandal, originally agreed upon last July, is now official following approval by a federal court Thursday. In addition to the fine, the agreement requires executive leaders at the company, including CEO Mark Zuckerberg, to certify compliance with the FTC quarterly and…

7 of This Week’s Most Telling Marketing Stats, From Booming Flour Sales to Gen Z’s Spending Habits

Another set of days-that-feel-like-Tuesdays have passed in lockdown, and while this week either had you virtually honoring Mother Earth, anticipating the reunion of Parks & Rec’s cast, or wondering whether you really can inject yourself with disinfectant (hint: no), Adweek focused its attention on surprising data points. These are the seven stats from the world…

Smirnoff Repurposes Summer Campaign to Send a Quarantine Message

To promote the return of its Red, White and Berry Seltzer and debut a new sugarless version, Smirnoff had a big, over-the-top, star-studded, patriotic, party-themed summer campaign planned. Unfortunately, after the spots were filmed in February, all parties were canceled until further notice due to the coronavirus epidemic. Rather than throw out the work they’d…