Hasta La Creative!

You’ll never commute for work without Audible. Even if you work at home.

Why do the words “We men” and “Women” sound the same? Deep down, we are all equal. As men, we should take an active role in championing women. And celebrate them our as equals.

Aquafresh White & Shine does not only clean teeth, it also helps to make them whiter. So when over 5000 billboards are left empty and white, the perfect moment to put a smile on people’s faces is a fact.
In less than 24 hours we claimed over 1500 billboards, reaching 670.000 commuters. And because of broad media attention, another 400.000 people after the activation. And like Aquafresh White&Shine toothpaste the stickers left no residue. They were easily removed, leaving only the positive impact of this guerrilla activation.
Mischa Schreuder Creative Director Publicis Groupe Nederland: “The empty signs at NS-stations, that millions of commuters pass daily, offered a unique opportunity for this guerrilla activation. Of course, our minds immediately went to our client Aquafresh when we were confronted with the white ad signs. Together we decided to bring a bit of humor to the stations.”
Janet Boonstra, Brandmanager Aquafresh: “We appreciated the humorous idea Publicis presented to us by claiming this current affair that was sweeping the nation. Also, it fits Aquafresh to a T. Especially Aquafresh White& Shine that helps to get a whiter smile.”

The mortgage application process can be long and daunting, and it’s often hard to stay motivated when most of the process is out of your control – much like feeling left in the dark, not able to see the way through. To tackle such a feeling, Irish bank AIB has launched the My Mortgage tool that allows customers to see the light – tracking their application and breaking it down into simpler steps. The more customers use the tool, the more their belief in the process builds, lighting a clearer path forward.

Inspired by AIB’s ‘Belief is Everywhere’ campaign from 2018, Rothco, part of Accenture Interactive, brought the application to life with a spot that shines the light on the way in which this new tool allows customers to take back control and stay motivated throughout the typically daunting process.

In a first-of-a-kind experiment, nominated for the now cancelled Innovation Awards at SXSW 2020, destroyed Syrian sites can be visited again as live and mobile VR experiences. Created from people’s memories shared on images in our generation’s biggest visual archive – Instagram.

Pre-war posts of three historical Aleppo sites were crowdsourced via geotags in multiple languages, then resorted via deep learning and processed as a dataset for photogrammetry. In a collaboration with Exozet, the two-dimensional dataset was then transformed into immersive 3D environments.

Logitech has created an ad that’s only one millisecond long – The 1 Millisecond Ad showcase you how extremely fast the response time in Logitech’s LIGHTSPEED technology is. The ad is so fast that it’s only visible in super slowmotion.

One of the most annoying things in gaming is latency problems. Amongst dedicated gamers and pros, a millisecond delay could have a huge impact. Thanks to Logitech Gs LIGHTSPEED technology gamers can be confident that every move is executed as quickly as possible. To showcase how fast, the gaming company is launching a new campaign with the fastest ad in history, 1 Millisecond Ad.