Hasta La Creative!

The brand is inviting everyone to “become Irish” at four custom “O’Everyone” pop-up bars across the country in New York’s Grand Central Vanderbilt Hall, Chicago’s Union Station, Los Angeles’ The Grove, and Denver’s Union Station in the lead-up to St. Patrick’s Day this week. The bars will serve as the world’s first customizable Irish Pub as the activations, allowing guests to create their own T-shirts with their new Irish last name on the back and input that last name into an iPad to be seen on the bar’s changing façade. All last names become Irish with an O’ added to the front. During the event, guests will get invited to sample Tullamore D.E.W.’s finest Irish whiskey offerings, such as the Tullamore D.E.W. Original blend, offered in neat, on the rocks, in an Irish coffee, or an original cocktail.

First launched last year, the O’Everyone pop-up builds on the brand’s signature “Beauty of the Blend” campaign, says brand manager Conor Neville, spotlighting the way a diverse sum of parts yields a beautiful finished product. “Tullamore D.E.W. is built on blend—it runs through every bottle as the original triple blended Irish whiskey since 1829,” Neville says. “O’Everyone is a celebration of the brand’s belief in the spirit of blend and truly opens the Irish holiday of St. Patrick’s Day to all. We’re excited to continue and build on this platform of community and inclusivity, because it’s more fun when we can all be Irish together.”

Here is a disturbing fact: A survey carried out among Israeli children and teenagers found that most Israeli children would rather experience physical violence than experience bullying.
Today’s reality however is harsh. If before the advent of social media bullying ended at the gates to school; today with much of kids’ social lives managed via platforms like Whatsapp, Instagram and Facebook, bullying goes way beyond the schoolground – following children throughout their day, whether they are at home or at after school sports activities. And when you’re being picked on, when you’re excluded from the class Whatsapp group, shamed on Facebook by bullies hiding behind their keyboard, the scars stay with you well after you graduate.
Bullying is cruel and heartless and can lead to harsh consequences and in some cases even suicide. But rather than appeal to the bullies or reach out to the victims – we decided to opt for an audience that carries a lot more sway – the silent majority who sit on the sidelines. The kids who while they do not take part in the boycott, also do nothing to stop it.
The campaign initiated by the office of the President of the State of Israel, Mr. Reuven Rivlin, under the hashtag #Don’t_Just_Stand_By, was created in collaboration with stars and influencers children love and aims at empowering the silent majority by directing them to a website with tips to help them fight bullying and not stand idly by.

Everyone has their own reasons for running. And the word ‘fast’ can mean something different to each and every runner. Fast is personal: one runner’s ‘fast’ might be very different from the next runner’s idea of fast.
This rich territory is explored in adidas’s latest blockbuster global running campaign titled ‘Faster Than_’. The global marketing push has been created by Amsterdam’s TBWANEBOKO and the initiative covers mainstream media, digital, social, product branding and in-store activations. The campaign is led by a hero film that brings the concept together by reframing the idea of fast, starring a unique mix of characters, each with their own take on running – and on what fast means to them.
Among the featured runners are Martinus Evans, a 300-lb distance runner who turned his doctor’s negative body comments and laughter into a motivational tool; Noah Lyles, the current Men’s 200-meter World Champion; emergency liver transplant survivor turned World Champion runner Ellie Lacey; and marathon legend Kathrine Switzer, who famously became the first female numbered entrant to the Boston Marathon in 1967 and was controversially pushed off the course by male runners but battled on and finished the race.

For Spring 2020, Moose Knuckles heads west to the sunny shores of Hawaii to bring you the Surf Rodeo, a celebration of shared culture and belief. Mimicking the collection, which updates modern silhouettes with traditional western aesthetics, the campaign follows as a typical search for the perfect wave takes a rural turn.