Paloma Azulay was quietly appointed Popeyes global chief marketing officer in January, and stepped into the role last month. Prior to that, she was global CMO for another of Restaurant Brands International’s iconic chains: Tim Hortons, the beloved Canada-based coffee-centric fast-food chain. In her relatively new role, Azulay is reporting directly to Fernando Machado, who…
A Budweiser está redirecionando seus esforços em esportes e entretenimento para ajudar a lidar com as consequências da crise do novo coronavírus. A marca anunciou que suas fábricas e rede de logística estão produzindo álcool em gel, e que utilizará estádios fechados como centros de doação de sangue para a Cruz Vermelha Americana. A cerveja …
O post Budweiser redireciona seus investimentos para ajudar no combate à pandemia apareceu primeiro em B9.
Uma nova reportagem do The Verge aponta que a Amazon não está notificando os funcionários de seus armazéns sobre os casos de coronavírus detectados nos locais de trabalho. Com diagnósticos positivos da doença em 10 dos estabelecimentos da empresa nos EUA até o momento, a prática recorrente da gerência até aqui parece ser de revelar …
O post Amazon omite de funcionários casos de coronavírus em seus armazéns nos EUA apareceu primeiro em B9.
Holi, the festival of colours, and its inherent message of diversity is the focus of this campaign for Travel Tours, one of India’s top travel aggregators. Inspired by the many-hued celebration, ‘Rang De India’ cleverly highlights stunning domestic destinations through a shade card.
As a real estate developer Samolet Group believes that there are better and bigger dreams than having an apartment. That’s why it’s easier than ever to get one, so one can start chasing new dreams.
The mobile phone, the thing people rely on the most to keep in touch with their families, friends and the news about what is going on in the world, can also be the worst source of contagion. Unbeknownst, we unlock our phone around 80 times every day and touch the screen 2,617 times, according to a study. That’s 80 – well, maybe 2,617 – extra chances of catching COVID-19. To raise awareness about this issue and help shape and change people’s everyday behaviours, we’ve created a series of temporary wallpapers called #AntiCovid19Screensaver. Now every time you touch the screen, the problem is literally highlighted, working as a reminder to wash your hands and disinfect your phone screen. Because washing your hands and then handling your full-of-germs phone makes washing your hands in the first place pointless. The idea began as a peer-to-peer invitation on Instagram. Using stories, we invited people to try this experiment. By simply taking a screenshot, everyone could grab the #AntiCovid19Screensaver and set it as a wallpaper reminder on their own devices. The only goal is for people to use it and spread the #AntiCOVID19Screensaver instead of the virus. Project’s website: https://www.anticovid19screensaver.com/
You don’t know what to do in Quarantine? We can help you out.
With pretty much every live sport canceled for now, AB InBev is shifting its sponsorship strategy. The world’s largest brewer is also the United States’ biggest sponsor of sports and entertainment, and with everything gone dark or digital, the company made a quick pivot. Channeling the same we’re-all-in-it-together energy that Budweiser brought to this year’s…
Welcome to First Things First, Adweek’s daily resource for marketers. We’ll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here. Today’s Top Advertising & Marketing News The Long and Troubled…
The coronavirus pandemic has resulted in people working from home with their pets, so Electronic Arts is backing The Sims 4 with an augmented reality lens on Snapchat that lets them virtually work from home with their pets. When the Snapchat application’s camera is in selfie mode, users can take selfies with puppies and kittens…
Fresh off its $440 million acquisition by Fox, which was announced last week, the free, ad-supported streaming service Tubi is seeing its biggest usage growth yet. And yes–it’s probably because so many people are stuck at home watching television during the coronavirus pandemic. Tubi users spent more than 42 million hours streaming programming from March…
“A cut for a story”: the proposal of La Guarida Barberos to go through quarantine.
Inspired by authors such as William Shakespeare and Giovanni Boccaccio, who conceived their most famous works in the quarantine period, La Guarida Barberos, a renowned Paraguayan barber shop frequented by: musicians, writers and lovers of literature, invites its clients and the general public to respect the slogan #QuedateEnCasa stimulating creativity and in exchange for an original story offers free cuts at the end of this period of isolation.
The idea proposes using free time to reimagine the universe of the barber shop as a place where one will simply cut their hair and transform it into the protagonist of great stories, which stand out for their ingenuity and narrative.
That is why the only condition to participate in the promo is to set the story in a barbershop.
To each person who sends his story, La Guarida will give him a new look when the closure measure is lifted and will be included in the digital publication to be released soon.
We created a very successful and creative campaign with an impressive conversion: three out of five people who clicked on an online advertising medium purchased our product. But let’s start at the beginning: ASRA is a ZEWO-certified foundation that gives disadvantaged children in India access to education. We devised a campaign that created a direct link to the purpose of the donation. We developed “Better Futura” based on the “Futura” font. And it doesn’t just look good: it also does good, since all the proceeds go to ASRA.
The campaign was advertised to a very specific target group. People who might need a good font, for example designers, advertisers and artists, were reached via online banners, social media, print ads and posters.
At some point, likely in the next day or two, the United States Congress will send the biggest economic stimulus bill in American history to the president’s desk–a comprehensive aid package worth $1.8 trillion and a “wartime level of investment in our nation,” Senate Majority Leader Mitch McConnell said in the early hours of Wednesday….
In 1995 I modeled as part of a feature on “Women of the Internet.” As the magazine ceases print publication, I’m feeling weirdly nostalgic.
With people going online more in the pandemic, internet traffic has exploded. That’s taking a toll on our download speeds and video quality.
Nissan’s priority has always been to develop mobility technology that allows people to drive smarter, encouraging everyone to take the wheel and enjoy an innovative and unparalleled driving experience. But in times like these, with the COVID-19 pandemic taking the world by storm and completely changing our global environment, the brand has decided it is more important to stay home and be safe. That’s the objective of Nissan Middle East’s latest campaign, “Ode to Empty Roads”.
The magazine was sold by Condé Nast just last June.
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