For the second half of March, all department stores under the red, star-shaped Macy’s, Inc. umbrella, have been shuttered due to the ongoing COVID-19 crisis. While online shopping is still available for consumers, closing down the almost 870 physical locations of Macy’s properties has hit the business hard. In a statement today, Macy’s, Inc. announced…
Facebook rolled out Experiments, a way for marketers to combine the results of multiple types of tests of their ad campaigns in order to optimize their performance and develop a deeper understanding of their impact. The social network said in a blog post that Experiments combines testing elements previously referred to as Test and Learn…
Stat, started in 2015 by the Red Sox owner John Henry, is drawing four to five times its normal audience. “We were built for this,” one of its editors said.
O Mamilos lançou nesta segunda (30) o “Era Uma Vez”, uma minissérie em podcast que se debruça sobre o tema da violência contra a mulher. Produzido pelo B9 em parceria com a Natura, o programa busca trazer informações e reflexões sobre o tema para que se possa não apenas evitar relacionamentos abusivos como reconhecer situações …
O post Mamilos e Natura lançam “Era Uma Vez”, minissérie de podcast sobre violência contra a mulher apareceu primeiro em B9.
Publishers today face a similar challenge as they did during the 2008 financial crisis: the risk of lowering their advertising standards in search for short-term profits as the U.S. economy likely stares down a recession. In 2008, publishers searching for revenue at time when advertising fell off a cliff lowered their standards on ads, causing…
Thousands of journalists have lost their jobs in recent years, with the biggest blows dealt at the local level. As other businesses recovered after the 2008 financial crisis, they took their digital ad dollars to Facebook and Google instead of publishers’ websites and news pages. Local news organizations still haven’t found their footing. Now, news…
In an open letter released today, Restaurant Brands International CEO Jose Cil laid out how the company’s three restaurant chains–Popeyes, Burger King and Tim Hortons–would respond to the coronavirus epidemic. For U.S.-based chains Popeyes and Burger King, employees at corporate-owned restaurants in North America will get 14 days of paid sick leave if they are…
Todos sabem que o Twitter, assim como qualquer rede social, pode ser um ambiente digital um tanto quanto desagradável em alguns momentos. Há muitos usuários dispostos a postar conteúdo agressivo ou ofensivo e, com isso, atingir outras pessoas que estão na plataforma. Pensando nisso, a Microsoft desenvolveu, juntamente ao seu time de pesquisadores de linguagem …
O post Nova ferramenta da Microsoft ajuda usuário a corrigir tweets ofensivos apareceu primeiro em B9.
A essa altura do campeonato, é difícil pensar em algum filme ou série de sucesso que não tenha um produto LEGO equivalente. “Star Wars”, “Harry Potter”, “Friends”, “Stranger Things”… até mesmo o Mario da Nintendo ganhou uma versão em bloquinhos de montar da companhia. Quem falta? Isso mesmo, “Velozes e Furiosos”. Quem espera ver figuras …
O post O carro do Toretto em “Velozes e Furiosos” virou produto da LEGO apareceu primeiro em B9.
O Houseparty está fazendo bastante sucesso durante a pandemia do novo coronavírus. O aplicativo, que promove videoconferência entre amigos e oferece múltiplos jogos e puzzles para se jogar em grupo, se tornou uma boa alternativa para entreter pessoas das mais diversas idades. Agora, porém, muitos usuários estão usando o Twitter para reclamar da plataforma. Ao …
O post Houseparty é acusado de vazar dados dos usuários, mas app diz não haver evidências do ocorrido apareceu primeiro em B9.
Instead of teaching young children how to brush their teeth with the help of snazzy beats and celebrity pals, Elmo’s popular “Brushy Brush” tune has gotten a lyrical update to reflect the new realities of the coronavirus pandemic. Elmo dropped a COVID-19 remix of “Washy Wash” with some of Sesame Street’s other beloved Muppets in…
The Fader was one of many brands to drop out of SXSW days before the host city of Austin, Texas canceled the event due to public health concerns over COVID-19. The decision was heartbreaking for the music magazine, which had to scrap plans for Fader Fort, its annual multi-day concert experience showcasing local and emerging…
Over the past several weeks, the coronavirus pandemic has sent shockwaves through the television industry, shutting down almost all production and leaving advertisers scrambling as almost all major sporting events were canceled. While cable networks that don’t broadcast sports were excluded from the initial round of coronavirus-related ad sales frenzy, they are now dealing with…
A pandemia do novo coronavírus tem feito com que diversas empresas e marcas encontrem formas de incentivar seus consumidores a ficar em casa durante um tempo. Recentemente a Apple disponibilizou grátis e por 90 dias seu software de edição de áudio e vídeo, o Final Cut Pro X, enquanto no Reino Unido o Burger King …
O post Cirque du Soleil disponibiliza espetáculos online para animar a quarentena apareceu primeiro em B9.
One of the byproducts of the coronavirus pandemic is a mass movement to work from home. Videoconferences have become the norm for most workplaces, yet there are ways to inject a bit of happiness into an otherwise bleak crisis. As Zoom becomes the preferred home for workplace meetings, many groups are staying on the platform…
The National Hockey League came up with two more new ways to keep its fans entertained via its social platforms while its season remains on ice due to the coronavirus pandemic. Voting is now open for the Greatest Moments of the 2019-20 NHL Season … So Far, a daily, bracket-style interactive format that lets fans…
Despite more than 9,600 reported cases of COVID-19, the Republic of South Korea has managed to begin flattening the curve–meaning that a region has finally slowed the progress of the coronavirus. March 8 was a turning point for the country: Though infections were still increasing, the rate of new cases has begun leveling off. How…
Advertising in the quarantine era is no simple task. Many companies are simply closed for business, meaning there’s not much to advertise anyway. And those that do still have things to promote have to walk a delicate line of sensitivity, with tremendous brand risk for those who botch their messaging during these unprecedented times. Burger…
When Frito-Lay devotee Abby Nierman got a direct message on Instagram from the snack food giant inviting her to join its fan club, The Frito-Lay Snack Society, she was more than a little surprised. “I definitely screenshot it and dropped it into my group chats,” Nierman said. Her friends and family, on the other hand,…
Earlier this year, when the Oracle of Omaha said that newspapers are toast, he wasn’t kidding. “They’re going to disappear,” the Oracle said. He didn’t know that COVID-9 was about to make a bad situation much worse, but he did know that the industry was hanging by the thinnest of threads. In the United States, […]
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