Thinking of Partnering With a Charity? Keep in Mind the Following Compliance Regulations

One thing seems crystal clear right now: there are few segments of society untouched by the havoc of COVID-19. This broad impact means there are countless causes in need of monetary and other support. If your business wants to team up with or otherwise support a cause or charity, think carefully about how you structure…

Against Dreary Retail Backdrop, Nike Offers a Ray of Hope

Nike surprised investors last week when it reported better than expected third-quarter results, with revenues up 5% globally to $10.1 billion during the period, offering a bit of good news in an otherwise grim news environment for the retail sector. In particular, the athletic goods juggernaut reported only a 5% decrease in sales in Greater…

Exposições de Ai Weiwei e DreamWorks no Brasil foram as mais visitadas no mundo em 2019

Um levantamento realizado pela The Art Newspaper divulgado nesta terça-feira (31) declara que o Brasil foi responsável pelas três exposições mais visitadas no mundo em 2019. Realizadas pelas unidades do Centro Cultural Banco do Brasil no Rio de Janeiro e Belo Horizonte, as exposições “DreamWorks: Uma Jornada do Esboço à Tela” e “Ai Weiwei – …

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Now for the Good News: Here’s A Growing List of Smokin’ Hot Jay Oh Bees

It’s Tuesday morning. Depending on your location, it’s week three (give or take) of the global and totally unprecedented information worker lockdown. Did you know that as many as 1.5 billion people are working from home today? A handful of these people working from home are creative recruiters. And a handful of that handful have […]

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IAB Postpones NewFronts for Almost 2 Months

Three weeks after shifting this year’s Digital Content NewFronts to a virtual event in light of the novel coronavirus, the Interactive Advertising Bureau is now postponing the entire annual event for nearly two months. The NewFronts, which had been slated to take place April 27-May 6, have been moved to the week of June 22,…

Opendorse for Business Brings the Social Media Publishing Tool Beyond Sports

Social media publishing tool Opendorse was all set to expand beyond its sports roots and make its solution available to businesses of all types earlier this month, but then, sports ground to a halt due to the coronavirus pandemic. However, co-founder and co-CEO Blake Lawrence believes the time is now right, unveiling the company’s new…

Tokyo Olympics’ New Date; Ryan Reynolds’ Mint Mobile Surprise: Tuesday’s First Things First

Welcome to First Things First, Adweek’s daily resource for marketers. We’ll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here. Today’s Top Coronavirus News from the Ad World Keep up…

AppsFlyer: TikTok Topped the Media Source Growth Index in H2 2019

Mobile attribution and data analytics company AppsFlyer released the 10th edition of its Performance Index, which analyzes the performance of mobile media sources. For this report, AppsFlyer analyzed 21 billion application installations and 52 billion app opens across more than 16,000 apps from July through December 2019. The report showed that, for the first time,…

iFood anuncia novo fundo solidário de R$ 1 milhão para entregadores

O iFood anuncia três novas ações voltadas para seus entregadores. A plataforma já havia divulgado a criação de um fundo solidário de R$ 1 milhão para apoio a entregadores que precisem permanecer em quarentena por conta da COVID-19. Agora, as iniciativas têm como propósito ampliar o cuidado da empresa com esses parceiros independentes ante o …

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Preocupada com efeitos da pandemia, Coca-Cola interrompe todas as campanhas publicitárias no Brasil

A Coca-Cola Brasil anunciou na última segunda (30) a suspensão de todas as campanhas publicitárias no país durante a pandemia do coronavírus. Válida para todas as marcas da companhia no território, a decisão foi tomada para permitir que se foque na veiculação de mensagens de conscientização e prevenção da doença e vale “por tempo indeterminado”. …

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Burger King ensina como fazer seu próprio Whopper durante a quarentena

Para quem está com saudade de comer um Whopper, o Burger King da França lançou um guia sobre como fazer o seu próprio Whopper em casa durante a quarentena. Criada em parceria com a agência francesa Buzzman, a ação orienta quais ingredientes usar em seu “Le Whopper de la quarantine”, embora falhe ao não fornecer …

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Lotus: Don't drink and drive

Lotus Digital Ad - Don't drink and drive
Lotus Digital Ad - Don't drink and drive
Lotus Digital Ad - Don't drink and drive

The „Dont‘ drink and drive“ Lotus print ads were launched on social media, Weibo and Wechat as social posters. During the spring festival in Chinese culture, drinking alcohol is usually part of festivities and family gatherings. So Lotus wanted to launch a series of print ads to remind people how important it is not to drink and drive.
In China the use of any visual elements implying alcohol is restricted in advertising campaigns, so the creative directors at Serviceplan China had to find a clever idea to show the influence of drinking without showing alcohol. In order to represent visually the dangers of drink driving without showing alcohol, the print ads featured jumbled up sentences with subtle misplaced characters in Chinese, to let customers realize that even if you see the mistake, you may not notice it when under the influence of alcohol.
The print ads used overlapped cars to show that alcohol would possibly makes you unable to estimate the right distance and position while driving. The creative challenge for this campaign was that Lotus, as a sports car brand with the motto “For the Drivers”, always stands for the pure thrilling driving pleasure, which can make it difficult to find a balance between driving and responsible driving.
So Serviceplan China’s Chief Creative Officer Chong Kin and Associate Creative Director Sun Zhen worked together to find a creative solution. Chong Kin explains: „We decided to base the print ads around a physiological phenomenon: when you read a wrong sentence with misspelled words, your eyes and brain will execute an auto-correction to allow you understand the full sentence, and you won’t feel anything wrong at all. And it’s exactly what you feel after drinking: „there’s nothing wrong with me“. So these print ads were designed to illustrate how important it is to understand that alcohol can confuse your senses and cloud your judgement, and therefore it is not advisable to drink and drive.“

Here Are the Brands and Organizations Finalists for the 12th Annual Shorty Awards

The brands and organizations finalists were revealed for the 12th Annual Shorty Awards, which will be handed out virtually (due to the coronavirus pandemic) Sunday, May 3. A total of 10 new categories were added this year: Fitness, Health and Medical, Health and Wellness, Instagram Live, LinkedIn, LinkedIn Video, Pharma and Healthcare, Podcast, Sports and…

Airbnb vai usar US$ 250 milhões para ajudar hosts afetados pela pandemia

Depois de mudar a política de reembolso da plataforma há duas semanas, o Airbnb confirmou nesta terça (31) que vai destinar 250 milhões dólares ao auxílio de hosts afetados pela pandemia do coronavírus. Embora a empresa afirme que vá mandar maiores detalhes em breve e por e-mail aos usuário, já foi declarado que o montante …

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Oreo adapta slogan durante cenário COVID-19

A Oreo decidiu mudar temporariamente seu slogan “Continue brincante” – lançado no início deste ano, com o objetivo de trazer a conexão familiar de forma lúdica durante esse tempo de isolamento social causado pela pandemia de COVID-19. Agora, a marca usa o slogan “Continue brincante, em casa”. A mensagem será usada em todas as comunicações …

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ALDI: #togethereverythingispossible

#gemeinsamgehtalles (#togethereverythingispossible) – this is what ALDI Nord and ALDI SÜD are advocating in their joint TV commercial by McCANN Germany and The BACK ROOM McCANN, the customized agency for ALDI Nord. The discounters affirm their commitment to supplying people with all the necessary goods and connecting them inspite of the current Corona-crisis. “Because ALDI is here for you” is the motto of the new TV spot. The film’s unusual style is also adapted to the new reality: selfie videos of employees in ALDI stores and hundreds of clients at home. They have been asked to create a powerful plea for solidarity and for jointly defying the current Corona-crisis. The TVC is part of the comprehensive initiative #gemeinsamgehtalles (#togethereverythingispossible) and calls on people in Germany to share more selfie videos from their homes using the hashtag #gemeinsamgehtalles.

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Doner: When the Motor Stops

With COVID-19 spreading in Michigan, ad agency Doner, headquartered in Detroit since the 1930s, chose to send a message of strength and resilience to its city in the form of its new video, When the Motor Stops.

The spot, shot in black and white, features typically populated portions of Detroit cleared out. Messages of solidarity appear on downtown marquees, including affirmations such as “We love you, Detroit” and “We will get through this together.” A voiceover acknowledges how unnatural the emptiness of the streets feels, especially for “the city on four wheels.” The entirety of the spot serves as a nod to Detroit’s heritage, with referencing including: “Even Henry [Ford] himself would have put it in park.” The video characterizes collective isolation as a sign of togetherness, closing out with the poignant message that “Here, we don’t stop in the name of fear. We stop in the name of love” before fading to text that says “Stay safe, Detroit.”

Doner shot and produced this film over the weekend – safely. The agency’s in-house director shot solo, with the editor cutting and finished the film remotely from home – the same way the rest of Doner’s studio is working. The voice talent recorded from her closet.

Developers Can Begin Integrating Snapchat Stories Into Their Apps

Developers can begin incorporating Snapchat Stories into their applications following Tuesday’s addition of App Stories to the Snap Kit tool set. Snap Inc. said App Stories will enable developers to leverage Snapchat’s technology and community of 218 million people who open the app’s camera every day in order to build a content ecosystem and drive…

Burger King: Le Whopper de la Quarantaine

Burger King Outdoor Ad - Le Whopper de la Quarantaine
Burger King Outdoor Ad - Le Whopper de la Quarantaine
Burger King Outdoor Ad - Le Whopper de la Quarantaine
Burger King Outdoor Ad - Le Whopper de la Quarantaine

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Ministerio de Agricultura y Ganadería: The Dead Flower Project

Integrated
Ministerio de Agricultura y Ganadería

The Dead Flower Project is an initiative to revive the Ecuadorian floriculture industry. In October 2019, Ecuador suffered a national strike that blocked all roads in the country for 12 days. The closure of these roads caused 20,000 tons of flowers to die, affecting more than 300,000 families in the floriculture sector and generating losses of more than 250 million dollars. That’s why, we collected the flowers that died during the national strike and created floral arrangements to sold them in flower shops, streets and on e-commerce to do an attempt to help revive the florist’s economy.

Advertising Agency:ParadaisDDB, Guayaquil, Ecuador
Audiovisual Producer:Non Media
Pr:AMMA Creative PR
Chief Creative Director:Agustin Febres-Cordero
Planning Director:Ricardo Medina
Digital Director:Edwin Jarrín
Art Director:Michelle Mite
Creative:José Reinoso, José Serrano, Roberto Concha
Graphic Designer:Christian Contreras
Creative Consultant:Cristina Cornejo
Cm:Sebastián Bonilla