Figure: Blocky

In bringing Blockchain technology to the general consumer through financial transactions like mortgages, HELOC’s and student loan refinancing, Figure has been able to cut application times down to mere minutes, with funding in days, not weeks. The new campaign will help establish them as a leader in the space.

“Most people have either heard of Blockchain and confuse it with something volatile and potentially scary like bitcoin/cryptocurrency, or they’ve never heard of it which can be equally frightening. Very few folks really understand the technology, which became an opportunity for us.” says Justin Hooper, co-founder and Chief Creative Officer of Undnyable.

The team created Blocky, a Blockchain puppet living in the real world, to help bridge that knowledge gap and break down the benefits of the Blockchain technology Figure uses behind the scenes.

Video of Figure – Meet Blockchain – 2:42

Video of Figure – Ramen – SLR – :30

Video of Figure – Waiting – Mortgage Refi – :30

Safe Hands For Girls: 200 Million Girls

Every year, more than 3 million girls in the world endure Female Genital Mutilation. So far, nearly 200 million women and girls have experienced a FGM according to the United Nations. This campaign deals with choice. As an adult woman, anyone can make a conscience decision to modify or even mutilates its body. With FGM, there is mostly no choice. It happens to helpless babies or people that can’t defend themselves.

Farnham Ale & Lager: A bit bitter

Farnham Ale & Lager Print Ad - A bit bitter
Farnham Ale & Lager Print Ad - A bit bitter
Farnham Ale & Lager Print Ad - A bit bitter

Top 100 Branding Trends in February – From Ultra-Low Alcohol Ciders to Gaming Design Contests (TOPLIST)

(TrendHunter.com) The February 2020 branding trends are focused on contemporary sensibilities, as well as robust industries that are rapidly growing — like eSports.

Gaming has grown to be a very lucrative category…

Zero Waste Founder Wants to Help Consumers and Brands Be More Sustainable

At the start of the millennium, Bea Johnson’s family reflected the typical American household, living in a large suburban home on the outskirts of San Francisco. A decision to move to the city in 2006, though, would change the Zero Waste movement founder’s life. During the transition, her four-member family moved temporarily into a two-bedroom…

Road to Challenger Brands: How Google Prepared Zach Apter for ClassPass

Like a lot of businesses, ClassPass was born when its founder came up with a solution to a problem. Payal Kadakia couldn’t find a dance class that fit her hectic schedule, and after a frustrating web search turned up nothing, she came up with ClassPass: an app-turned-community of fitness enthusiasts. Fast forward six years and…

Clorox’s Rebrand Plays It Safe With an Eye Toward a More Sustainable Future

Founded 107 years ago as the Electro-Alkaline Co. with an initial investment of $500 in Oakland, Calif., the firm launched with just one product: Clorox liquid bleach. Horse-drawn wagons delivered the returnable five-gallon jugs of the chemical concoction to clean industrial equipment. The now Procter & Gamble-owned brand has expanded into a slew of other…

Mark Cross, the 175-year-old ‘American Hermès,’ Regains Its Luxury Status

Well into the second half of Rear Window, Paramount’s 1954 classic directed by Alfred Hitchcock, Lisa Fremont (played by Grace Kelly) and photographer L.B. Jefferies (Jimmy Stewart) are mulling through the evidence that their neighbor Lars Thorwald has murdered his wife. A key indicator: Mrs. Thorwald has vanished from the apartment across the way–leaving behind…

Nubian Skin wins TFL's diversity in advertising competition, Mayor Sadiq Khan gets backlash on Twitter

Judge Is Said to Rule for T-Mobile Merger With Sprint

A last-ditch attempt by a coalition of state attorneys general is said to have failed to halt T-Mobile’s purchase of a smaller rival.

This Fake Travis Scott Song Was Created With AI-Generated Lyrics and Melodies

Travis Scott now has some artificial intelligence competition, thanks to a new experiment from digital agency Space150. The tech-focused creative shop has produced a song with lyrics and melodies generated entirely by a machine learning model trained on the rapper’s music. Complete with a music video starring a computer distorted deepfake of Scott, the track…

Facebook Acquires Computer Vision Startup Scape Technologies

Facebook quietly acquired London-based computer vision startup Scape Technologies, according to several regulatory filings with the U.K.’s Companies House. Scape said on its about page that it is building a cloud-based Vision Engine that allows camera devices to understand their environment, using computer vision. The company added, “Rather than relying on 3D maps built and…

Oprah, Gwyneth and Martha Hit the High Seas With Their Branded Cruise Lines

When Gwyneth Paltrow announced that her lifestyle brand, Goop, was throwing a “wellness” conference aboard a celebrity cruise ship later this year, she joined a cadre of content doyennes. Within the last several years, the cruise ship industry has partnered with the likes of Oprah Winfrey and Martha Stewart to create branded content for each…

New Museum Charts the History of Stickers From Art to Marketing

Adhesive stickers are one of those things that are everywhere without being noticed. That price you’re checking on an item at the supermarket? It’s on a sticker. The coffee shop door that tells you there’s free Wi-Fi inside? Also a sticker. And once you’re seated inside the coffee shop at a long table full of…

John Legend Stars in New Animated Series Exclusively on Facebook

The man People named as the “sexiest man alive” in 2019 is starring in an eight-episode animated series about love, which is exclusively available via Facebook. John Legend debuted the first episode of Dear John: Legendary Love Letters on his Facebook page Sunday, and new installments will be released daily through Valentine’s Day, with two…

Oscar Triumph for ‘Parasite’ Reflects Academy’s Evolving Identity

The film academy vowed to diversify in the wake of #OscarsSoWhite. That has meant a growing number of members from around the world.

2020 Oscars Broadcast Hits a New Ratings Low

Many television viewers tuned out the 92nd Academy Awards show. Was it the 40 minutes of commercials? A crowded TV season? The lack of a host?

Former Hulu CEO Mike Hopkins Will Head Up Amazon’s Video Studios

Mike Hopkins, who left Hulu in 2017 to head up Sony Pictures Television, is headed back to the streaming world–this time in a top role for Amazon. He will oversee its Prime Video platform and Amazon Studios (encompassing its movie and TV production arms) as an svp, beginning later this month, the company announced Monday….

O Oscar 2020 foi o caos perfeito para uma noite histórica

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Há muita gente que argumenta que a boa cerimônia de Oscar é definida por uma boa lista de vencedores, uma afirmação que embora dotada de verdade não sintetiza inteiramente a complexidade que é fazer um espetáculo de três horas em torno do que é no fim uma entrega protocolar de prêmios. O triunfo de grandes …

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Para além de “Parasita”: 5 filmes para conhecer mais do cinema sul-coreano

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A vitória de “Parasita” na disputa pelo Oscar de Melhor Filme foi um marco para Hollywood. Além de ser o primeiro filme em língua não-inglesa a faturar o principal prêmio da maior cerimônia da indústria estadunidense, o longa também fez com que seu criador, o sul-coreano Bong Joon-ho, levasse para casa, ao todo, quatro estatuetas: …

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