Hasta La Creative!

Depois do anúncio ontem, a cantora Billie Eilish divulgou na noite desta quinta-feira (13) a música-tema do próximo filme de James Bond, “007: Sem Tempo Para Morrer”. Intitulada “No Time to Die”, a canção segue o estilo melódico de Eilish e da própria franquia, que a partir de “Operação Skyfall” abandonou o estilo rock para …

O post Billie Eilish divulga canção tema do próximo “James Bond”, “No Time to Die” apareceu primeiro em B9.

As Super Bowl ad spends continue to climb, with an estimated $435 million (nearly $100 million more than last year) spent during this year’s Big Game, brands are looking for other ways to leverage the spectacle of the Super Bowl. One prime example from this year was Verizon. As a partner of the NFL, Verizon…

One of the seminal moments in comedy history was a Parks and Recreation episode where Leslie Knope (played by Amy Poehler) went all out for Galentine’s Day, where women celebrated each other during the Valentine’s Day season. While the initial spirit of the fake holiday was to poke fun, its impact gained steam after the…

GumGum, an ad-tech company specializing in contextual advertising and hoping to capitalize on the decline of the cookie in online media, today announced a $22 million Series D funding round. Investor Morgan Stanley participated along with NewView Capital and UpFront. The new funding brings the company’s total to $58.6 million, according to GumGum’s Crunchbase profile….

Starbucks CEO Kevin Johnson today announced that Brady Brewer has been promoted to the role of CMO, according to a letter to the coffee chain’s employees. Brewer will report directly to the company’s COO, Roz Brewer, the letter added. The newly appointed CMO will lead the development and execution of the company’s marketing plans, as…

“I should have handled it way different than that,” Snoop Dogg said on Instagram. Last week he unleashed an angry response to an interview that touched on a 2003 sexual assault accusation against Mr. Bryant.

McClatchy filed for Chapter 11 bankruptcy today in a move executives say won’t result in layoffs but will put majority ownership of yet another media company–this time a 163-year-old, family-owned publisher–in the hands of a hedge fund. The move, if approved, transfers majority ownership to Chatham Asset Management, already a lender and shareholder in the…

Ever since a late November announcement that he’s running for president, Michael Bloomberg has been throwing thick wads of cash into his advertising campaign. And as his candidacy has shown so far, when you have a nearly bottomless budget for spending … you can (literally) afford to get a little silly in your ad campaigns….

Em meio ao caos que foi a última temporada de premiações, uma ausência bastante importante deve ter passado batida por muitos: a da Amazon. Depois de fazer uma estreia comedida mas bastante contundente em 2019, consagrada na tripla indicação do polonês “Guerra Fria” ao Oscar (incluindo aí a lembrança surpresa no prêmio de direção), a …

O post Depois do fracasso no Oscar, Amazon Studios pula CinemaCon 2020 e vai repensar estratégia de distribuição apareceu primeiro em B9.

Em parceria com a agência North, o Comitê Paralímpico Internacional divulgou a nova identidade visual dos Jogos Paralímpicos. O evento corre em Tóquio, entre o fim de agosto e o começo de setembro desse ano, logo após os Jogos Olímpicos. A mudança é bastante sutil, a North partiu da logo anterior e mudou os tons …

O post A tempo de 2020, Comitê Paralímpico apresenta nova identidade visual dos Jogos Paralímpicos apareceu primeiro em B9.