Jan
30
‘Every Day Matters’: Guardian Stops Accepting Fossil Fuel Ads
Posted in: UncategorizedIt said the decision was based on the efforts by the industry to prevent meaningful climate action by governments.
Jan
30
Super Bowl 2020: só uma barra de Snickers pode salvar o mundo no comercial da marca para o evento
Posted in: Uncategorized
A Snickers este ano volta ao Super Bowl disposta a mostrar que o mundo tem salvação sim, mesmo que da forma mais cínica possível. Isso porque o comercial da marca para a edição deste ano é um grande coro de pessoas cantando os males (ou “males”) que assolam a humanidade nos dias de hoje, e …
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Jan
30
Amazon: #BeforeAlexa – Super Bowl Commercial 2020
Posted in: Uncategorized
What did we do #BeforeAlexa?
Part of Collection
Jan
30
Panasonic: #RightToColour
Posted in: Uncategorized
What’s real for you might not be someone’s reality. While everyone celebrates the true patriotic spirit and colours of a republic nation, there are some people who are not blessed to experience similar enthusiasm. There are millions of people around the world who are colourblind. So, this Republic day, we present you the #RightToColour initiative for colourblind photographers by enabling them to experience the diversity of the colour spectrum. We present a specially designed viewfinder that enables the colourblind photographers to see and capture the rich colours.
Jan
30
Democratic Candidate Michael Bloomberg’s Super Bowl Ad Showcases Gun Control
Posted in: UncategorizedIn the ongoing tit-for-tat between billionaires running for president, the Michael Bloomberg campaign released its much-awaited Super Bowl ad this morning. The ad, which addressed gun control, is the presidential hopeful’s latest commercial after several weeks of running ads in battleground states, like Ohio, Pennsylvania and Florida, questioning President Donald Trump’s impeachment. The campaign secured…
Jan
30
Pringles: Rick and Morty
Posted in: Uncategorized
Film
Pringles
Stack Pringles. Make endless new flavors. Stack Pringles. Make endless new flavors. Stack Pringles. Make endless new flavors. This is not an ad.
Advertising Agency:Grey, New York, USA
Jan
30
Amnesty International: Stop
Posted in: Uncategorized
This campaign it’s to denounce the fact that the French government sell weapons to countries not respecting the humans rights ’cause they used these on innocents people. Amnesty International want to open the debate and make these acts transparent to all.
Jan
30
Abarth: The Abarth League
Posted in: Uncategorized
BACKGROUND Abarth Days are the main event promoted by Abarth, where fans and owners from all over the world can discover all the latest news of the brand and show off their vehicles by attending races and performance tests.
CONCEPT There’s no more powerful engine to inflame the Abarthisti than the spirit of competition combined with their love for the brand.
EXECUTION Abarth League is the first social challenge to find out who is Abarth greatest fan. As part of the Abarth Days’ welcome kit, we gave to each participant a special passport. To complete the passport and win special prizes by Abarth, the participants had to create a series of UGCs on their social channels.Combined with other social activities such as the unveiling of the latest Abarth model on Facebook Première and the “Road to Abarth Days” UGCs’ campaign, the Abarth League turned our fans into the main advocates of the event, increasing buzz and with a total reach of more than 3.2 millions users, 90 thousands interactions and 2 millions views.
Jan
30
Duolingo: Use Your Words
Posted in: Uncategorized
Miscommunication can get weird, especially when you don’t know the language. Duolingo will integrate the language learning app into international airlines’ flight entertainment systems.
Jan
30
Lexus: All-Terrain Envelope
Posted in: Uncategorized
Over 95% of direct mail is never opened. So, to entice our adventure seeking, high income target, we created a physically engaging demonstration of the hill-climbing ability of the Lexus GX using the mechanism of a Manila envelope. Once unwound, an insert revealed the recipient had just traced the elevation of a drive between Vancouver and Banff. This led them to a landing page where they could win an adventure on that exact drive in a GX. With a huge lift on qualified leads and a renewed excitement for the brand, it was Lexus Canada’s most successful direct mail campaign ever.
Jan
30
After Pausing Its New Slogan Activation, Las Vegas Will Restart at the Super Bowl
Posted in: UncategorizedOn Sunday, during the Grammys, the Las Vegas Convention and Visitors Authority (LVCVA) debuted a new slogan,” What happens here, only happens here.” Yet, due to the tragic death of Kobe Byrant, his daughter Gianna and seven others, the city’s trade body and agency, R&R Partners, opted to stay away from planned activations that night….
Jan
30
Fox Is Using the Super Bowl to Secure Its First 18-49 Demo Season Win in 8 Years
Posted in: UncategorizedFox knows Sunday’s broadcast of Super Bowl 54 will attract north of 100 million viewers. And if it can convince enough of them to stick with the network beyond the Big Game, it should cement its first season victory in the adults 18-49 demo in eight years. Between the game’s high-profile ads, which cost as…
Jan
30
Hard Rock Edits Its Super Bowl Ad; Watch All the Big Game Spots: Thursday’s First Things First
Posted in: UncategorizedWelcome to First Things First, Adweek’s new daily resource for marketers. We’ll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here. After Kobe Bryant’s Death, Hard Rock Edited Its Michael…
Jan
30
Xbox: The Rough Guide
Posted in: UncategorizedDirect Marketing
Xbox
Created in partnership with Rough Guides, one of the world’s leading travel guide publishers, the book is Rough Guides’ first-ever edition dedicated to virtual worlds, and works as a fully-functioning travel guide, exploring the stunning beauty of games beyond traditional gameplay.
Featuring top travel tips and photos shot by a professional in-game photographer, “The Rough Guide to Xbox” is intended, like other Rough Guides books, to be a valuable travel companion, except that every place from cover to cover can only be visited virtually in Xbox games – which have become vast, hugely detailed, and jaw-droppingly beautiful. It’s designed to encourage occasionally wandering off-piste away from the gameplay action to explore games for their sights to see.
Advertising Agency:McCann, London, United Kingdom
McCann London:Rob Doubal, Laurence Thomson
Executive Creative Director:Jamie Mietz, Sanjiv Mistry
Senior Creative:Jim Nilsson, Jacob Björdal, Juan Peirano, Hetu Negri
Director:Jim Nilsson, Jacob Björdal, Ben Twiston-Davies
Head Of Strategy:Karen Crum
Senior Planner:James Appleby
Head Of Art:Dan Howarth
Designer:Matthew Thomas, Angelika Juszczyk
Project Director:Clare Prager
Project Manager:Anna Curtis
Senior Project Manager:Hannah Graff
Managing Partner:Sailesh Jani
Senior Account Director:Nicole Robinson-Spaude
Account Director:Melanie Vickers
Account Manager:Anastasia Imam
Account Executive:Eloise Thompson
MD Craft EMEA:Sergio Lopez
Executive Producer:Kin-Man Ly
Head Of Studio:Ellis Faint
Producer:Alex Dougan, Jamie Cooper
Junior Producer:Aurelija Salickaite
Print Producer:Steve Tester
Production Company:Fire without Smoke
Post Production:Craft London
Publishing Company:Rough Guides
Jan
30
McDonald's: Iconic Stacks
Posted in: UncategorizedOutdoor
McDonald’s
Advertising Agency:Leo Burnett, London, United Kingdom
CCO:Chaka Sobhani
Creative Director:Pete Heyes
Art Director:James Millers
Copywriter:Andrew Long
Designer:Jake Arnold, David Schwen
Head Of Design:Phil Bosher
Account Director:Steph Bates
Senior Account Manager:Rob Ellen
Account Executive:Callum Matthews
Project Director:Emily Green
Jan
30
Violeta: Dual purpose for a higher purpose
Posted in: UncategorizedDirect Marketing, Design
Violeta
Amount of packaging waste that’s left behind by consumption is a serious threat to our environment. This packaging bag for our 100% recycled toilet paper is a small step toward keeping things from going down the drain fast! Besides serving as a packaging, it is also a 100% recyclable waste bag. Its dual use has a higher purpose because in Violeta we believe that packaging does not have to be wasted. Instead, it can be used for waste disposal. So say goodbye to overproduction and minimize the excessive and harmful use of plastic. We hope our project will inspire other brands to start rethinking how their own packaging can be designed in a more sustainable way and consumers to start thinking of possibilities to use all sorts of packaging as waste disposal bags, if possible. Start treating environment in the way that is deserves and welcome sustainable change by making small steps in responsible direction.
Advertising Agency:Saatchi&Saatchi, Zagreb, Croatia
Jan
30
Violeta: Dual purpose for a higher purpose
Posted in: Uncategorized
Amount of packaging waste that’s left behind by consumption is a serious threat to our environment. This packaging bag for our 100% recycled toilet paper is a small step toward keeping things from going down the drain fast! Besides serving as a packaging, it is also a 100% recyclable waste bag. Its dual use has a higher purpose because in Violeta we believe that packaging does not have to be wasted. Instead, it can be used for waste disposal. So say goodbye to overproduction and minimize the excessive and harmful use of plastic. We hope our project will inspire other brands to start rethinking how their own packaging can be designed in a more sustainable way and consumers to start thinking of possibilities to use all sorts of packaging as waste disposal bags, if possible. Start treating environment in the way that is deserves and welcome sustainable change by making small steps in responsible direction.
Jan
30
Rakbank: Memotraits
Posted in: Uncategorized
RAKBANK (UAE’s leading bank) invited unsuspecting FC Barcelona fans to participate in this unique social experiment, all documented in a video content piece. The participants were connected to an EEG headset that monitored human brainwaves and turned it into data. As they shared their memories, the headset captured 3 types of emotions – Concentration, Excitement, and Relaxation. An algorithm specially designed for this experiment assigned values, a stroke of pattern and shade of colour to the data point. As more emotional data fed in the program, more patterns evolved in FC Barcelona brand colours and transformed raw data into art.
Jan
30
StubHub: Be There
Posted in: Uncategorized
From vampires showing up early to a game at 4 a.m., to a couple lost in an endless parking lot, the campaign aims to show visually telegraphic moments fans might experience, and demonstrate how StubHub is always there to help.
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