If you got a new smart device over the holidays, there’s a good chance it comes equipped with facial recognition technology. The smart tech unlocks your phone or tablet and allows quick access to a stored credit card, an airline app, bank account and so much more–all based on the unique features of your face….
Ed Roland is currently hiring for one of the most coveted marketing positions in America, and if this recruitment is anything like the last time he advertised for the post, he expects to get 7,000 applications from all over the country. The ideal candidate will have excellent people skills and be comfortable with travel. Oh,…
LAS VEGAS — A Boeing plane belonging to Ukraine International Airlines crashed shortly after taking off from an airport in Tehran, Iran. According to the New York Times, local media cited “technical problems” as the result of the crash. The plane was carrying at least 170 people. What was already a bad enough year for…
Welcome to First Things First, Adweek’s new daily resource for marketers. We’ll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here. Super Bowl 2020 Ad Tracker: All About the Big…
Integrated
Volkswagen
Somewhere in Sweden there is The No Show Room and there is a car that can be yours. It’s hard to find and get to, but easy to drive from – the one who finds it wins a new Passat Alltrack which has 4MOTION all-wheel drive. It also has higher ground clearance, gives you high beam without dazzling, emergency brakes for obstacles on the road and can partially drive itself. Start of the competition: January 2. To compete, go to volkswagen.se/thenoshowroom The competition runs between January 2 and January 21. The participant pays all costs in connection with the competition. Any tax is paid by the winner.
Advertising Agency:Nord DDB, Stockholm, Sweden
Chief Creative Officer:Andreas Dahlqvist
Creative Lead:Simon Higby
Art Director:Anna Salonen
Copywriters:Daga Simonsson, Per Sundin, Hans Malm
Pr Director:Susanne Johansson
Planner:Johan Rynell
Social Media:Jonas Eriksson
Content Manager:Jonas Eriksson
Designers:Martin Thor, Peter Danielsson, Mikael Norberg, Sebastian Reinbring
Digital Designer:Mattias Nordenham
Interactive Producer:Erik Hagström
Client Director:Maja Björklén
Client Manager:Linda Lonaeus
Agency Producer:Jacob Fagerström
Production Company:Camp David
Director:Oskar Wrangö
Dp:Jallo Faber
Editor:Fredrik Åkerström
Music:Håkan Eriksson
Colorist:Nicke Jacobsson
Online:Wille Rising
Producer:Robert Feniger
Ep:Rickard Edholm
Photo:Mandarin
Media Agency:Phd
Film
Audi
Back to balance: We at Audi feel a particular sense of responsibility when it comes to the topic of sustainability. Our goal: a 30 % reduction in our CO2 footprint by 2025*. The fully electric e-tron models take us some of the way there.
Advertising Agency:Philipp Und Keuntje, Hamburg, Germany
Chief Creative Officer:Diether Kerner
Executive Creative Director:Jan S. Krause
Creative Directors:Jessica Gronau, Valentin Burkhardt
Art Directors:Bernhard Hörlberger, Klas Batschkus, Sarah Stemmler
Copywriters:Alexandra Beck, Benedikt Raab
Executive Client Service Director:Tanja Heier
Client Service Director:Lin Lehn
Project Management:Sandra Wons
Producer Leitung PUK Film:Christian Hibbeler
Film Production:Fox Devil Films
Producer:Nadine Thoma, Nebbra, Marc Tanzmann, Simon De Koning, Christian Mix-Linzer, The Great Escape
Director:Bruce St. Clair
DoP:Franz Lustig
Song:A Little Less Conversation
Artist:Nebbra feat. The Great Escape
Music Production Company:Tracks & Fields
Music Supervisor:Marc Tanzmann, Tracks & Fields
Film
C Positive
Nursery signs, animated nursery rhymes rewritten to raise awareness among parents and kids to learn & detect the early signs of childhood cancer. Highlighting the symptoms in a friendly and non-threatening way to take away the fear and soften this overwhelming subject. We used this friendly tool to open a dialogue between families, because “Early detection, is the best prevention”. Re-imagining nursery rhymes as a new language and normalizing conversation about child cancer.
Advertising Agency:Saatchi & Saatchi, Dubai, United Arab Emirates
Production House:Graph Studio
Audio House:MKNK Productions
Animation Studio:Moog Studio
CCO:Komal Bedi Sohal
Art Director:Alan Hong, Daniel Zacatenco, Dennis Silveira
Designer:Namita Nair
Copywriter:Nazmi Ahmad, Poroma Pant
Illustrator:Rogelio Gonzalez
Film Director:Derrik Yaw
Producer:Derrik Yaw
Music Composer:Clinton Liew
Sound Engineer:Johnston Wang
Vocalist:Alexandria Ng, Natalie Ng
Post Production:Gurafu Post
Film Editor & Online Artist:Syahir Khuzaimi
Creative Producer:Nicholas Lai
Animation Director:Mchenn Lim
Animator Art Director:KK Lai
Technical Director:Cheng Jiun Hao
3d-Modelling:Xavier Ou
Animator:Lee Chun Hoe
Client Service:Sultan Khan
Special Thanks:Raja Ririzkallah, Samer Zouehid, Aditi Joshi
Film
Volkswagen
After 70 years, the Volkswagen Beetle is retiring.
Advertising Agency:Johannes Leonardo, New York, USA
Marketing consultancy firm Ebiquity has purchased Digital Decisions in a bid to further its digital media monitoring capabilities as it aims to better help brands evaluate their online media spend. The deal between the Europe-based pair will begin with an initial consideration of 700,000 euros ($783,000), with the final terms involving a mix of cash…
In its biggest step yet to streamline advertising buys across all of its various platforms, NBCUniversal will soon unite its linear and digital inventory via a single tool. The new offering, One Platform, will enable NBCUniversal to sell its ad inventory across all screens, the company said Tuesday at CES. Previously, it used separate tools…
Advertising Agency: McCann Worldwide , New Delhi, India
Creative Directors: Ravinder Siwach, Rashmi Yadav
Art Director Illustrator: Aswini Kumar Das
Copywriter: Amitaabh Naval
Facebook said at CES 2020 Tuesday that 4 million advertisers are now using Stories ads across Instagram, Facebook and Messenger. The company’s Stories advertiser total topped 3 million last May. The social network also highlighted recent Stories campaigns by two brands. Direct-to-consumer brand Grove Collaborative–which makes eco-friendly household products in areas including cleaning, personal care,…
Facebook vice president of consumer hardware Andrew Bosworth found himself in the familiar position of defending something he wrote for internal consumption at the company that ended up being publicly leaked. Kevin Roose, Sheera Frenkel and Mike Isaac of The New York Times obtained a copy of a memo Bosworth shared on his internal Facebook…
LAS VEGAS–Ivanka Trump, an adviser to her father, President Donald Trump, appeared onstage at CES today to discuss jobs, after the White House failed to make an appearance last year amid the longest shutdown in the nation’s history. Trump addressed her efforts to encourage a more modern workforce during her father’s time in the White…
She is widely believed to have been the first African-American female meteorologist to forecast weather on television.
Michael R. Bloomberg’s presidential campaign has secured 60 seconds’ worth of advertising during the game on Feb. 2. President Trump’s re-election campaign announced it had done the same.
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