If you don’t have $10,000 for tickets, hotel and travel accommodations to Super Bowl 54, maybe you have enough time and money to spare for one of the three unique Super Bowl experiences (by Lowe’s, Bolt24 or Bud Light). Or, you can pick an alternate route and watch the game with family and friends at…
Em novo relatório, a 99, aplicativo de transporte que integra a companhia global de mobilidade Didi Chuxing, garante que reduziu a quantidade de ocorrências graves na plataforma em 60%, por milhão de corridas, em 2019. Segundo a empresa, o resultado aconteceu depois de um investimento robusto em segurança, com o uso de inteligência artificial para monitorar …
O post 99 aposta em inteligência artificial para prever crimes apareceu primeiro em B9.
Direct Marketing, Design
Lexus
Over 95% of direct mail is never opened. So, to entice our adventure seeking, high income target, we created a physically engaging demonstration of the hill-climbing ability of the Lexus GX using the mechanism of a Manila envelope. Once unwound, an insert revealed the recipient had just traced the elevation of a drive between Vancouver and Banff. This led them to a landing page where they could win an adventure on that exact drive in a GX. With a huge lift on qualified leads and a renewed excitement for the brand, it was Lexus Canada’s most successful direct mail campaign ever.
Advertising Agency:DentsuBos, Toronto, Canada
Vp:Travis Cowdy, Lyranda Martin-Evans
Executive Creative Director:Travis Cowdy, Lyranda Martin-Evans
Art Director:Amber Arezes
Copywriter:Shane Rodak
Film
Greenpeace
Six out of seven sea turtle species are threatened with extinction. Watch their story and sign the petition calling for a global network of ocean sanctuaries to protect the turtles’ homes: http://www.greenpeace.org/turtlejourney
Director:Aardman Animations
Pantone is making its Super Bowl debut by offering color commentary during the game–literally. The color standards company will launch a social media campaign providing insights and commentary during Sunday’s championship game between the Kansas City Chiefs and San Francisco 49ers. The campaign celebrates the fact that for the first time in the Super Bowl’s…
Hours after Michael Bloomberg released his 60-second Super Bowl ad, President Trump went live with his own 30-second spot, one of his two ads that will air during Sunday’s game. The first Trump ad, called “Stronger, Safer, More Prosperous,” features images of him winning the presidency and snippets of news reports commenting on his administration….
Facebook agreed to a $550 million settlement to resolve a class-action lawsuit in Illinois over alleged violations of that state’s Biometric Information Privacy Act triggered by the social network’s tag suggest facial-recognition feature. The settlement was reached after Facebook’s unsuccessful petition to have the Supreme Court hear the case. A spokesperson for the company said…
Facebook rolled out its Off-Facebook Activity tool for users around the world earlier this week. The tool allows you to see and manage the activity the social network receives about you from other sites. As part of this feature, you have the ability to stop your off-Facebook activity from being saved to your account. Our…
Lil Nas X’s popularity is far from waning. The Grammy-award winning artist continues to take his hit song, “Old Town Road,” to new paths, including bringing the song to life in Doritos Super Bowl spot, starring actor Sam Elliott. This isn’t Lil Nas X’s first brand partnership either; he’s worked with brands from Wrangler Jeans…
(TrendHunter.com) For Longchamp’s Spring 2020 campaign, the brand has once again selected supermodel Kendall Jenner for its California desert-inspired images. Photographed by Columbine Goldsmith and styled by Marie-…
O Festival de Berlim confirmou nesta quinta-feira (30) que está suspendendo a entrega do prêmio Alfred Bauer em virtude de revelações feitas pelo jornal alemão Die Zeit sobre a afiliação nazista do homem que dá nome à honraria. No anúncio da decisão, os organizadores do festival declaram que vão procurar assistência profissional externa para verificar …
O post Festival de Berlim suspende entrega de prêmio da seleção principal após descoberta de afiliações com o nazismo apareceu primeiro em B9.
While everyone else’s mind is on Super Bowl LIV, Snapchat is already focused on March Madness. According to Snap Inc. internal surveys, nearly 75% of Snapchatters who intend to watch the 2019-20 NCAA Men’s Division I Basketball Championship use the messaging application while watching live sports. In addition, over 65% of that group will use…
GMC will introduce the new electric Hummer EV with a 30-second Super Bowl ad entitled “Quiet Revolution.” The carmaker announced its entry into the Super Bowl this morning, which it was widely speculated would promote the return of the Hummer as an electric vehicle, and released a series of teasers. GMC also confirmed that the…
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| THE ORIGINAL? Marks & Spencer Sandwiches – 2013 Source : Luerzer’s International Archive Agency : RKCR – Y&R London (United Kingdom) |
LESS ORIGINAL Mc Donald’s Big Mac – 2020 Source : Design TAXI Agency : Leo Burnett London (United Kingdom) |
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