The heroic death of Mr. Peanut caused a bit of an earthquake. His selfless plunge to save his friends (Wesley Snipes and Matt Walsh) reverberated on social media last week. Some of us were shocked. Others laughed. Planters will reportedly air Mr. Peanut’s funeral during the Super Bowl, though podcast co-host David Griner goes further…
Cerca de 357 funcionários da Amazon lançaram neste domingo (26) uma publicação no Medium que faz críticas diretas a seu empregador e, mais exatamente, seu histórico contraditório sobre a situação climática do globo. Intitulado Amazon Employees for Climate Justice, o grupo reuniu no post comentários de todos os envolvidos sobre o caso, apontando como a …
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There are times when a concept is so obvious, you have to run with it. Such is the case with Hyundai and its longtime agency Innocean for this year’s Super Bowl. Featuring the new, redesigned 2020 Sonata, the carmaker focuses on one key feature in its ad: Remote Smart Parking Assist. But the shorthand for…
When Ogilvy won the Ikea account in 2010, brands weren’t nearly as open about their commitments to sustainability. Now, the idea of brand purpose is everywhere. While that the concept of responsibility is evolving, Ikea has baked purpose into everything it does since the furniture maker was founded in Sweden in 1943. Year after year,…
To some degree, people look at massages and other wellness activities as a luxury. Additionally, there can be some level of intimidation in taking an hour or two for one’s wellbeing. But at Massage Envy, a facial could very well be the gateway for a stressed-out society to get a little relaxation. A pair of…
Publishers can find value in programmatic advertising, even when the inventory is next to content that normally attracts luxury dollars, Google and Cond? Nast attest in a jointly released case study today disclosing details about their programmatic guaranteed partnership. “When you think about Cond? and the fact that they have what they consider premium inventory…
The new campaign is a step change for Uswitch as the brand shifts its focus from the process of switching to the end benefits. The work showcases the many things people could be enjoying with the time and money they save by using Uswitch. From gaming or binge watching your favourite series, to picking up a new hobby, Uswitch helps you switch to a better deal so you’ll be free to get on with more of what matters to you.
Slayer, one of the greatest metal bands of all time ends its four decade long reign with a final world tour and the live album, The Repentless Killogy. To celebrate, Slayer created something only Slayer could pull off: The HELL-P. A highly limited 6,66″ single engraved with “Repentless” and recorded live at The Forum in Inglewood, CA. Forged from stainless steel and copper to survive even the eternal fires of hell. With it, you won’t have to miss Slayer even in the abyss, but there is only one way to play the Hell-P.
You Must Set It On Fire.
Last year, Michelob Ultra Pure Gold, Anheuser-Busch’s first USDA certified organic beer, decided to keep quiet and use actress Zoe Kravitz in its Super Bowl spot designed to trigger ASMR (autonomous sensory meridian response). In this year’s 60-second ad, Michelob Ultra Pure Gold is ditching the traditional celebrity-based approach and instead highlighting a new program,…
First conceived as a multicultural nursery rhyme brand (with a heavy Latinx influence) in 2015, Encantos Media Studios has spent the past four years aiming to inspire “21st-century kids to learn 21st-century skills” through direct-to-consumer bilingual apps, sing-along videos, books and other family-friendly content. Last year alone, one of Encantos’ brands, Canticos, won a Kidscreen…
A disputa pelas assinaturas de streaming tem se intensificado nos últimos meses. O mercado, que antes era dominado pela Netflix, seguida de longe por Amazon Prime Video e Hulu, agora tem dois novos fortes concorrentes: o Apple TV + e o Disney +. Porém, apesar de ter passado na frente de alguns de seus concorrentes, …
O post Apple TV+ tem mais assinantes que Hulu e Disney+, mas maioria não paga apareceu primeiro em B9.
Anunciado no fim de 2018, o Byte que é o sucessor “oficial” do Vine foi disponibilizado na última sexta-feira (24) para o iOS e o Android e já no lançamento parece estar confirmando seu potencial como mais novo sucesso das redes sociais. Criado pelo co-fundador da antes dominante plataforma de vídeos Don Hofmann, o app …
O post Sucessor do Vine, Byte lida com problemas de spam em lançamento apareceu primeiro em B9.
Check back at 9 a.m. Monday to see Olay’s full Super Bowl spot. It was a beautiful day in Los Angeles, with temperatures in the mid-70s and the tops of palm trees dotting a cloudless sky. That California-in-December bliss, however, was nowhere to be found on Stage 1 at The Lot Studios, a film and…
Remembering Kobe Bryant, Who Died in a Helicopter Accident Sunday Like many athletes, Kobe Bryant had a second act outside of sports. On top of being one of the great basketball players to ever live, Bryant was married with four daughters, a youth basketball coach and a creative. Bryant dabbled in advertising as a spokesperson,…
Facebook’s first foray into the Big Game promotes a feature that the company has yet to monetize: groups. Sylvester Stallone and Chris Rock star in the Big Game installment of Facebook’s “More Together” campaign, which kicked off early last year with Wieden + Kennedy. it’s all about rocks for Facebook’s first Super Bowl ad: rocks,…
The Predator boots give players an unfair advantage.
When talking about self-care, most people pay attention to the facial skin, body skin and outward appearance. So, it’s a challenge to introduce hair care products to people, especially for hair care sets that include multiple products. Lolane Intense Care, a leader in hair care products, partnered with BBDO Bangkok to launch their latest commercial, providing a new perspective on why people should keep their hair beautiful and healthy. In this campaign, Ying Rhatha, a famous Thai celebrity, introduces the audience to variety of good and extraordinary reasons to take care of their hair. From protecting yourself from unwanted treatment courses at the hair salon to the potential to earn money or donating for good, or even to become a hair-model for advertising, the possibilities are endless with good hair. But the main point for this campaign is to raise awareness about the importance of having healthy and strong hair and how Lolane can help you achieve it.
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