Welcome to First Things First, Adweek’s new daily resource for marketers. We’ll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here. Planters Pauses Its #RIPeanut Campaign–but Will Still Air Its…
It may seem as though direct-to-consumer brands have conquered every category out there, but DTC holding company Pattern Brands thinks there’s still room for disruption in the home space. Enter Open Spaces, a new home organization brand that launches today with products ranging from wire baskets to shelf risers to hangers, and prices starting at…
In the 1970s and ’80s, New York Life was a staple Super Bowl advertiser. The company, which was founded in 1845, advertised in the Big Game from 1970 to 1976, again in 1978, and then from 1987 to 1990. But since then, the brand has remained on the sidelines–until this now. New York Life is…
50 years of fame gave the Superstar its name. Passed down from MVPs to MCs, the shell-toe earned its spot in history. Today, the icon stands for all who aren’t afraid to stand up for something. Those who know change can’t happen alone and believe it takes a team to make a difference in the world.
Direct Marketing
Slayer
Slayer, one of the greatest metal bands of all time ends its four decade long reign with a final world tour and the live album, The Repentless Killogy. To celebrate, Slayer created something only Slayer could pull off: The HELL-P. A highly limited 6,66″ single engraved with “Repentless” and recorded live at The Forum in Inglewood, CA. Forged from stainless steel and copper to survive even the eternal fires of hell. With it, you won’t have to miss Slayer even in the abyss, but there is only one way to play the Hell-P.
Advertising Agency:Kolle Rebbe, Germany
Executive Creative Director:Thomas Knüwer
Creative Director:Alexander Michaelsen
Art Director:Martin Strobel
Executive Director Integrated Production:Alexander Schillinsky
Production:Martin Lühe
Illustration:Janin Heymach
Film, Online
IKEA
Advertising Agency:Ogilvy, New York, USA
Print
Bingo
Irresistibly soft
Advertising Agency:TBWA?stanbul, Istanbul, Turkey
CCO:Ilkay Gurpinar
Creative Director:Ark?n Kahyao?lu
Group Head:Ufuk I??k, Mustafa Ozmal
Art Director:Ali Erkmen
Copywriter:Ulas Sahin
Deputy Managing Director:Ela Bilgisel
Brand Group Director:Funda Eris
Brand Manager:Yekta Oncel
Brand Executive:Ayca Demirbas
Head Of Production:Evrim Saracoglu
Agency Producer:F?rat K?l?ç, ?rem Akal?n
Photography Asitane:Deniz Ozgun
A typographic book designed exploring the 3 elements of Shape, Space and Color.
Secret Deodorant has ignited a conversation around women’s equality with this new commercial ad for the Super Bowl. A preview of the Secret ad was shown on “The Ellen DeGeneres Show.” The spot is airing during the official Super Bowl Pregame Show, with the intent of kick-starting a discussion about “kicking inequality” just ahead of kick-off. Starring U.S. soccer players Carli Lloyd and Crystal Dunn, this ad is the latest from Secret to prominently highlight women’s social issues.
More than two-thirds of girls believe that society doesn’t encourage women to play sports so we are setting out to change this notion by spotlighting fierce female athletes – specifically two major women’s soccer players – in ‘The Secret Kicker,’ which is aimed at defying conventional expectations and championing equal opportunities for women.
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| THE ORIGINAL? Lancia Delta – 2009 “Autoparking system” Source : Cannes BRONZE LION Agency : Marcel Paris (France) |
LESS ORIGINAL Ford – Slaviero Car Dealer – 2020 “Ford Edge. With park assist” Source : Adsoftheworld Agency : LCT Curitiba (Brazil) |
Google India’s new search campaign celebrates the many little ways in which it helps people in their daily lives make better shopping decisions. By piecing together user-generated stories of new parents and pet owners, it narrates a people-centric story to draw out the product magic. Every story highlights the ease with which people can plan, browse and buy from the various online and offline stores, right from the Google search bar. Be it an impulse purchase or an important purchase, Google’s there to help.
WHAT A WONDERFUL WORD Can a nice word change the world? BACKGROUND More than an automotive brand, Lancia has become through years a true ambassador of beauty in the world, making of its own beauty a resource to fight for people who risk losing their own one: women affected by female cancers. CONCEPT Nice words have a great power: they urge us, they help us, they make things going on. EXECUTION What a Wonderful Word is the first fundraising based on nice words. We selected all the fine and positive words that users dedicate every day to Lancia on its social channels, we counted them and we finally turned them into a donation to allow female cancer research going on. A first series of IG Stories and Facebook Videos was posted both to generate buzz around the activity and to make users comment with as many nice words as possible. The storytelling of the entire project has been then given to three Pink Ambassador, women cured of cancer, who explained the project in a video hero, starting from a nice word that helped them keep fighting during therapy. Even the research can be moved forward with nice words, just like the rest of the things.
Campaign at the Word Economic Forum (WEF) 2020 in Davos Switzerland, inviting global leaders to join UNICEF.
Zespri has the best quality & tasting kiwi fruit you can get.
Get closer to your dream job with a Post graduate Degree from the University of Wollongong.
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