Hasta La Creative!

Mars Wrigley brand Maltesers is supporting the return of its Maltesers Bunny variant with a new campaign featuring an augmented reality partnership with Snapchat.
The Maltesers Bunny 2020 Campaign, created by AMV BBDO, breaks ahead of the Easter period on 27th January and will run across Instagram, Facebook, Snapchat and on posters.
AMV BBDO’s creative focuses on the theme of several delicious, malty and mischievous Maltesers Bunnies escaping from the factory. The campaign calls for the nation’s help to contain the bunnies, which are “breeding like rabbits”, and incentivises everyone to get out and find them. It shows the bunnies breaking through a layer of chocolate, and urges people to “See Them, Catch Them, Eat Them”. The partnership with Snapchat involves the platform’s first-ever AR scavenger hunt, allowing seekers to virtually catch a bunny for the chance to win the £5,000 prize. People are invited to scan the Snapcode on Maltesers’ OOH posters in order to take part. In-store, shoppers can win a daring day out by just checking online if they have caught a bunny.

see the work at: https://www.actforaustralia.org/

While rain has fallen since the start of the fires, the Australian bushfires are far from over. Nearly 1 billion animals have been affected by the bushfires, with millions likely dead. And despite some rainfall, Australia is only halfway through its fire season. Habitats and animals are still being swallowed by fires, creating irreversible damaging effects to its ecosystems.

In order to spread awareness around the urgency, we need for more people to actively care and donate to help fight the fires and save Australia’s animals and habitats. That’s why GSD&M and Wildlife partnered together to launch the Act for Australia microsite, which shares the urgency for people to donate to WIRES. WIRES is leading the charge in the rescue and rehabilitation of animals affected by the fires, and the microsite is the only timed donation site that burns up, forcing people to act out of urgency and donate immediately to the organization.

GSD&M has always held the belief that as advertising professionals, it’s their corporate responsibility to use their resources, talents and connections to help raise awareness and make a positive impact during crises such as this.

This campaign aims to take dimension of the amount of jews who were murdered during the 54 months the Auschwitz lasted and bring this forward January 27 on International Holocaust memorial day.

Kiwis love their sport, so much so that in any given week 95% of young people and 73% of adults take part in it. And sport not only benefits our physical health, it helps with our mental well-being, social cohesiveness and community.

ANZ has been supporting Kiwi sport for over 20 years with grassroots and professional sponsorships across cricket, netball, the Olympics and the Paralympics. Now, they are investing in a new ‘good sport’ initiative.