competitive:
Creative Circle:
Position: Agency Account ExecutiveLocation: San Fernando ValleyStatus: Freelance/ possible Full TimeEstimated Duration: MonthsStarts: Within the WeekR
Woodland Hills, California
Amazon continues to be the demand-side platform (DSP) of choice among advertisers, while the Trade Desk bumped Google to the No. 3 spot in research firm Advertiser Perceptions’ latest Programmatic Intelligence Report. Nearly half–46%–of the advertising professionals interviewed said they have used Amazon Advertising in the past 12 months. That’s down slightly from 48% in…
Facebook provided an update on its efforts to prevent usage of its platform for discrimination in ads for housing, employment or credit. The social network said in August that advertisers, developers and partners must indicate when their ads promote housing, employment or credit by selecting a special ad category, which began rolling out in Ads…
The challenge of returning J.C. Penney’s digital channel to growth now lies on the shoulders of ecommerce veteran Karl Walsh, who joined the department store chain as its chief digital officer effective Monday, the company said today. Walsh has more than 18 years of ecommerce experience and was previously the chief digital officer at jewelry…
A new study from Pew Research Center arrived at some seemingly obvious conclusions about the correlation between usage of Facebook and how much the social network learns about people through that usage. Pew conducted a survey in which Facebook users were asked to review their ad preferences on the social network, with roughly nine out…
Change is coming to Unilever, as the CPG giant recently announced the creation of a new role: chief digital and marketing officer. The spot will be filled by Conny Braams, who has served as executive vice president of Unilever Middle Europe since 2016. “Her experience will be critical to the transformation of Unilever into a…
Following a one-year hiatus, Coca-Cola has purchased a 60-second commercial set to appear in Fox’s broadcast of Super Bowl 54, as first reported this afternoon by Variety. The last time the soda conglomerate made an appearance during the Big Game was in 2018 with the culturally resonant and poetic “The Wonder of Us.” The memorable…
Depois de semanas de muito desespero entre os fãs, a Funko enfim anunciou o Pop! do Baby Yoda, a simpática criatura que tomou a internet de assalto após ser revelada no fim do primeiro capítulo de “The Mandalorian”. E não bastando ser fofo, a versão booble head do bebê de cinquenta anos de idade protegido …
O post Sim, o Funko Pop! do Baby Yoda está entre nós (e é tão fofo quanto se esperava) apareceu primeiro em B9.
A Reebok está expandindo seus esforços em sustentabilidade lançando um tênis de corrida feito a partir de plantas. Chamado Forever Floatride Grow, o modelo usa materiais naturais no lugar de plásticos, e além de ajudar o meio ambiente, consegue suportar altos impactos. A marca já vendeu tênis produzido à base de plantas no passado, o …
O post Novo tênis de corrida da Reebok é feito a partir de plantas apareceu primeiro em B9.
A Adidas acaba de anunciar o bicampeão mundial de surfe Gabriel Medina como novo embaixador de sustentabilidade da marca. Medina será responsável por cocriar iniciativas e projetos voltados à redução do uso de recursos naturais e inspirar a sociedade a promover mudanças na maneira como lidamos com o meio ambiente, além de divulgar alguns dos …
O post Gabriel Medina é o novo embaixador de sustentabilidade da Adidas apareceu primeiro em B9.
Mais uma vez, a Johnnie Walker participará da Comic Con Experience, que começa na próxima quarta-feira, em São Paulo. Nesta edição, a marca aproveita o maior evento de cultura pop do Brasil para lançar os whiskies “Johnnie Walker Song of Ice” e “Johnnie Walker Song of Fire”, criados para celebrar o legado da aclamada série …
O post Johnnie Walker lança whiskies “Song of Ice” e “Song of Fire” na CCXP 2019 apareceu primeiro em B9.
When we spoke with Lena Waithe for Adweek’s L.A. issue in October, she was both excited and nervous about her new movie Queen & Slim because “it’s the first feature that I’ve written that really took people by surprise, and the industry really responded to it.” Now, audiences have, too: Queen & Slim made $15.8…
Facebook built an internal chatbot to help its employees answer tough questions from family and friends about the company’s often controversial policies. The social network said the tool, named Liam Bot, has been in beta since May, and it is available to any employee of the company who opts in. Topics covered by Liam Bot…
Cyber Monday 2019 did not disappoint as U.S. consumers spent $9.4 billion online, obliterating the previous record of $7.9 billion set on the same day in 2018. That’s year-over-year growth of 19.7%, which is also higher than the growth rate last year, according to data provider Adobe Analytics. Customer relationship management software provider Salesforce pegged…
In developing its newest shoe, Reebok tried to answer one tough question: How can it create a high-performance running shoe using only natural, sustainable materials? To find the right ingredients for the new Reebok Forever Floatride Grow, the athletic brand’s innovation team tested dozens of unconventional materials, from fruits and mushrooms to all kinds of…
Uma das mais tradicionais organizações de críticos dos Estados Unidos, a National Board of Review divulgou hoje (3) a sua lista anual de melhores filmes, inaugurando de vez a temporada de premiações de fim de ano – embora as honrarias consagradas pelo grupo em nada pesem na votação do Oscar. E para começar com o …
O post National Board of Review elege “O Irlandês” como melhor filme de 2019 apareceu primeiro em B9.
O WME Awards by Music2 é o primeiro prêmio brasileiro totalmente dedicado às mulheres do universo musical nacional. Em sua terceira edição, o evento será transmitido ao vivo e com exclusividade pela TNT, hoje 03/12, a partir das 20h30. Assim como a premiação, a apresentação também é toda comandada por mulheres – Roberta Martinelli como apresentadora, …
O post Terceira edição de prêmio dedicado às mulheres da música brasileira terá transmissão na TNT apareceu primeiro em B9.
Twitter rolled out Twitter Brand Surveys for all managed accounts in Brazil, Canada, Japan, the U.K. and the U.S. Twitter Dianne Francisco, who works on product marketing for the social network, and product manager, revenue products Lauren Perini said in a blog post that the feature was developed with the idea of giving brands running…
Despite concerns over the shorter 2019 holiday shopping season, consumers didn’t shy away from buying gifts on the busiest retail weekend of the year. This year boasted the biggest Black Friday ever. According to Adobe Analytics, consumers spent $7.4 billion online, with $2.9 billion of sales occurring through smartphones. On Thanksgiving, 44.9% of revenue came…
Em sua campanha de Natal deste ano, a Natura fala da importância da reconexão entre as pessoas lançando a proposta “Quando você deixa o coração falar, o mundo fica mais bonito”. A ação destaca o valor da empatia e do afeto nas relações. Assinada pela agência Africa, a campanha traz o filme com a história de …
O post Natura inspira pessoas a falar com o coração em campanha de Natal apareceu primeiro em B9.
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