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Conservation International

Conservation International is an organization that works for keep the natural environment and natural resources, their messages have inspired the people for the care of the planet and in this case one of the problems that represents inequality around the world: the same sex person marriage. That’s why for the International pride day we want to show the fracking effect on the ground, this contaminated ground has the same colors that the gay flag. In that way the world will know that we have a lot of fights to give and many to win for the planet: the dignity and equality.

Fracking is legal in 183 countries. Same sex marriage is legal in 25.
Conservation International. Happy Pride day.

Advertising Agency:MullenLowe SSP3, Bogotá, Colombia

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Give Children a Hand

“Give Children a Hand” is a Swiss charity that gives children with physical disabilities access to modern hand prostheses. In order to help as many affected children as possible, the charity is dependent on financial support. Therefore a touching donation campaign should be created. Solution & Cultural Context: A new banknote series was introduced in Switzerland in 2019 – for the first time in 20 years. In the country of the banks, the launch of a new banknote series always gains a lot of attention. This time in particular: for the first time in its history, Swiss banknotes no longer portray famous personalities. Instead, the defining visual feature is the human hand. We made creative use of this for the campaign. The donors’ money becomes the children’s new hand. And it enables them to do all the things they wouldn’t otherwise be able to do: ride a bicycle, confidently stretch out their hand at school, etc. A separate motif was developed for each monetary value. So we had the chance to address small donors as well as major donors.

Advertising Agency:Ruf Lanz, Zurich, Switzerland
creative direction:Markus Ruf, Danielle Lanz
Art Direction:Isabelle Hauser, Mario Moosbrugger
Copywriter:Markus Ruf, Christian Stüdi
Account Executive:Lara Cavelti
Production:Ruf Lanz Art Department
Client Supervisor:Michel Fornasier

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