Trump Mocks Greta Thunberg, and She Jabs Back
Posted in: UncategorizedThe 16-year-old climate activist changed her Twitter biography to read, “a teenager working on her anger management problem,” after the president tossed that accusation at her.
Clint Eastwood’s ‘Richard Jewell’ Is at the Center of a Media Storm
Posted in: UncategorizedThe film shows the journalist Kathy Scruggs trading sex for a scoop. “It’s an insult not only to her, but to just about any other woman who’s been a reporter,” says her writing partner.
The Future of TV Will Look Like Cable, Except Better for Viewers
Posted in: UncategorizedThere is a saying that markets follow consumer demand. That’s true, but in the world of television, these markets have been doing so very slowly. In television, it has been less about demand and more about control of programming supply. For at least a decade, consumers desired something different than the cable packages for which…
Creative Circle: Copywriter (Agency)
Posted in: Uncategorizedcompetitive:
Creative Circle:
Position: Copywriter (Agency)Location: San FranciscoStatus: FreelanceEstimated Duration: MonthsStarts: Next WeekRate: Up to $60/hr DOEJob Description:
San Francisco, California
Creative Circle: Account Coordinator
Posted in: Uncategorizedcompetitive:
Creative Circle:
Position: Account CoordinatorLocation: East BayStatus: FreelanceEstimated Duration: OngoingStarts: Interviewing Now!Rate: Up to $27/hr – DOEJob Descri
Oakland, California
Adweek’s Podcast Executive of the Year Says There’s Nothing Passive About Podcasting
Posted in: UncategorizedFrom the get-go, Kerri Hoffman has known the power of podcasting. Now the CEO of Public Radio Exchange (PRX), Hoffman been in nonprofit leadership for 20 years and with PRX for more than a decade. She was instrumental in guiding the evolution of PRX and in creating its podcast network, Radiotopia, one of Adweek’s Podcast…
Pepsi Gets Into the Canned Iced Coffee Game With Pepsi Café
Posted in: UncategorizedIced coffee drinkers looking for another kind of pick-me-up will soon have a new option, courtesy of Pepsi. The soft drink brand is launching Pepsi Caf?, a Pepsi-coffee hybrid product, in April 2020. Pepsi Caf? is a combination of soda and Arabica coffee bean extract, and offers nearly double the amount of caffeine in regular…
Na torcida por Gabriel Medina, Corona incentiva brasileiros a valorizarem o surfe
Posted in: UncategorizedApesar de termos atletas extremamente representativos no esporte, não dá pra dizer que o Brasil é o país do surfe, especialmente quando comparamos a relação do público com outras modalidades, como o futebol. Pensando nisso, a Corona quer incentivar a torcida dos brasileiros ao surfe, especialmente para Gabriel Medina, que está em busca do tricampeonato …
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Confira o primeiro trailer de “Em Um Bairro de Nova York”, novo musical produzido por Lin-Manuel Miranda
Posted in: UncategorizedDesde que estreou “Hamilton” na Broadway, Lin-Manuel Miranda está com tudo em Hollywood. Tendo se tornado em novo homem de confiança da Disney quando o assunto é musical (ele já trabalhou nas trilhas de “Moana” e “O Retorno de Mary Poppins”, afinal), o produtor agora se prepara para ver seu primeiro trabalho no circuito teatral …
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Pandora Begins Testing Interactive Voice Ad Functionality
Posted in: UncategorizedAudio streaming service Pandora is expanding on the Voice Mode native voice assistant it introduced for its mobile experience in July by testing interactive voice ad functionality. Brands including Ashley HomeStore, Comcast, Doritos, Nestl?, Turner Broadcasting, Unilever and Wendy’s are part of the initial test group. Doritos/Pandora “Voice is an extremely hot topic today,” said…
Q&A: Deloitte Digital’s Alicia Hatch on Finding the Right Role Models, and Becoming Your Own
Posted in: UncategorizedIn this week’s issue of Adweek, we looked at how the concept of hero worship in advertising has evolved. That change, which has seen young talent become more skeptical of iconic and opinionated “gurus,” has been driven by a combination of factors, from the industry’s digital disruption to the quest for better representation in the…
Spotify: Here’s How to Turn Off Canvas
Posted in: UncategorizedSpotify’s Canvas feature allows artists to add looping visuals to their tracks that will appear on the “Now Playing” view. While the Canvas feature is turned on by default, did you know that you can turn it off? Our guide will show you how this is done. Note: These screenshots were captured in the Spotify…
Jonathan Van Ness parodia vídeos de ASMR em comercial da SodaStream
Posted in: UncategorizedA época do ASMR bombar nas redes sociais pode já ter passado, mas a verdade é que os vídeos de “experiências sonoras refinadas” ainda são muito populares na internet e nas plataformas de vídeo. A publicidade, claro, busca capitalizar em cima disso, desde a Serasa com sua publicação de 1 hora rasgando boletos à SodaStream …
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“Entre Facas e Segredos” parte de ode a Agatha Christie para tratar de classes sociais
Posted in: UncategorizedUma enorme mansão, lotada de obras de arte valiosas e das mais variadas culturas, com tapetes que parecem custar um carro popular. Na área externa, cachorros correndo por um enorme jardim enquanto ouvimos uma trilha sonora orquestrada digna de uma ópera. Os primeiros planos projetados em “Entre Facas e Segredos” não enganam: estamos adentrando um …
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Facebook Takes a Beating From Comparably, Too
Posted in: UncategorizedRankings of large corporations have not been kind to Facebook of late. After the social network plummeted 16 spots on Glassdoor’s Best Places to Work in 2020 list earlier this week, the company and its CEO suffered similar fates in annual rankings from workplace culture and compensation monitoring site Comparably. Mark Zuckerberg placed a respectable…
Burger King aproveita a onda e faz piada com “banana de US$ 120 mil”
Posted in: UncategorizedAproveitar os assuntos do momento para ações rápidas é (quase sempre) certeiro com o público. E o Burger King sabe disso. Portanto, não é de se surpreender que a marca se inspirou em um dos tópicos mais comentados na internet nos últimos dias para uma criar sua mais recente ação. No caso, o assunto é …
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Hertog Jan: The Digital Ageing Cellar
Posted in: Uncategorized
Introducing Hertog Jan’s Digital Ageing Cellar: a website that literally takes six years to explore and age, just like a bottle of Grand Prestige. From now on every bottle of Grand Prestige comes with an immersive 6-year masterclass to prepare both the bottle and the senses for the ultimate flavour experience.
Beer lovers register their bottle and discover how to perfectly store it at home. Then it all comes down to patience. Each year you unlock a new content chapter with master brewer Gerard, the face of the brand’s craftsmanship, explaining the evolution in your beer’s flavour. After 6 years, when it’s time to open the bottle, Gerard gives you tips on the best way to enjoy the aged beer.
The Digital Ageing Cellar is a brand content platform disguised as a service platform. The ageing experience that comes with Grand Prestige is how we get beer lovers interested, the 6 year long content distribution is how we keep them engaged with the brand.