When it comes to Philip Pullman’s His Dark Materials series, things have always been a bit different in the U.S. and the U.K. Here in the States, we know the first book as The Golden Compass, while in his native Britain it was published as Northern Lights. Similarly, the new show based on the novels…
While the Facebook platform is all too familiar, mired in data privacy and election interference scandals, its parent company of the same name is less so: A recent Pew survey found that less than a third of Americans know that Facebook owns Instagram and WhatsApp. The company recently sought to change that via the creation…
PALM SPRINGS, Calif.–Before Sephora opened its doors in the U.S. in 1998, prestige beauty products were nearly always found tucked behind a glass counter at a department store, with a physical barrier between consumers and the products they wanted to try. Deborah Yeh, CMO of Sephora, said the beauty retailer’s open-sell method is reflective of…
Para celebrar o Mês da Consciência Negra e relembrar a importância da data, a Deezer criou o canal Mês da Consciência Negra. Exclusiva e em destaque na home da plataforma durante todo novembro, a seleção traz somente conteúdo de artistas e produtores negros. Playlists feitas por artistas chamam a atenção como “Não Recomendada”, playlist com curadoria …
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A campanha de Natal da Visa no Reino Unido este ano é simples, mas um tanto bonita a seu jeito: com um minuto e ao som de “Somebody to Love”, do Queen, a marca reuniu 13 donos de pequenos negócios no território britânico, que cantam a canção enquanto a câmera passeia pelos seus estabelecimentos. Confira …
O post No Reino Unido, Visa encoraja pequenos negócios a reencenar seu comercial de Natal apareceu primeiro em B9.
PALM SPRINGS, Calif.–From flying iconic New York pizzas to hungry Californians to creating a (parody) airline safety video starring drag queens, nobody’s having more fun in the sky than JetBlue. At Adweek’s 2019 Brandweek summit, JetBlue’s vp of marketing Elizabeth Windram and her team took home the Alliance Award at the 2019 Constellation Awards for…
When the Gap gave consumers an early look at its 2019 holiday campaign late last month, it was clear the direction and tone of the brand’s advertising have shifted under new CMO Alegra O’Hare. The inaugural spot–part of the new “Gift the Thought” campaign via agency Johannes Leonardo–was an unexpected tear-jerker, a misty, minute-long sojourn…
Gerald Fischman. Rob Hiaasen. John McNamara. Rebecca Smith. Wendi Winters. A coalition of journalism outlets wants Americans to understand the threats journalists face by remembering the names of the five people, four of them reporters, killed during a targeted shooting at the Maryland-based Capital Gazette’s newsroom. According to Joel Simon, executive director of the Committee…
Schitt’s Creek fans were so excited to get into the show’s first-ever pop-up–which will open in L.A. later this month and in New York next month–that they snapped up all the available tickets in just five minutes on Nov. 1. But now, fans of the Pop TV comedy will get another chance to experience the…
A cerveja Budweiser, que globalmente vem realizando iniciativas de energia limpa no setor cervejeiro, terá toda sua produção e distribuição no Brasil feita 100% com energia limpa até 2022. O objetivo será possível graças a construção de um parque eólico na Bahia, com aproximadamente 1.600 hectares e potência superior a 80 MW. A previsão é …
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Microsoft researchers have released a chatbot version of a cutting-edge text generator trained on tens of millions of Reddit posts–albeit with a disclaimer in place should things get offensive. The open-source blueprint, DialoGPT, builds on a breakthrough in language-based artificial intelligence called GPT-2, a model released earlier this year that can generate random copy with…
Marketing investment as a percentage of sales varies significantly from brand to brand. Direct-to-consumer brands looking to gain immediate sales can find marketing costs represent more than 30% of their base, whereas more established brands may allocate between 5%-15% (P&G is famously at 11%). Increasingly, that cost is moving into areas such as ecommerce, customer…
The hot takes were flying on Monday when Facebook (or is it FACEBOOK?) released their new corporate logo. Commentators from the worlds of design, media and social media weighed in the effort, labeling it bland and ineffectual. The logo is doing exactly what it is designed to do. The statement accompanying the logo explains the…
(TrendHunter.com) The conceptual ‘Ocean Community’ is a housing solution for coastal cities to help offer inhabitants an alternative place to call home. Designed by Poland-based Wojciech Morsztyn, the sea-…
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