The Atlantic Turns to OOH Advertising to Show Off Its Redesign

A decade ago, the world–and the way the news cycle works–was decidedly different. It’s also the last time The Atlantic underwent a redesign. To better highlight the kind of coverage The Atlantic offers readers–and touts as part of its new paywall–the publisher just undertook a massive redesign of both its website and magazine, which will…

25 Oral Care Gifts – From Handsfree AI-Powered Toothbrushes to 10-Second Toothbrushing Sets (TOPLIST)

(TrendHunter.com) As we age, many of us prefer to get practical holiday presents—those socks and underwear gifts are now a dream come true—yet one often overlooked category is our teeth; thankfully you…

What Ads Are Political? Twitter Struggles With a Definition

Twitter has said it will ban all political ads. But what is or isn’t a political message is often in the eye of the beholder.

Americans Realize Big Brother Is Watching Them Online, But Don’t Know Why

Big Brother is watching and adults in the U.S. know it, even if they don’t fully understand why, according to a new study from the Pew Research Center. The think tank polled 4,272 U.S. adults and found that roughly 6 out of 10 do not believe it is possible to go through daily life without…

Can Dynamic Content Optimization Save Brand Storytelling as We Know It?

Brands and agencies are working overtime to establish a cost-effective model that maximizes the impact of both paid media and creative in a highly disrupted marketplace. This is evidenced by a recent increase in agency reviews, in-housing and hiring transformation experts. While the explosion of inventory that is available to be purchased programmatically has been…

Lufthansa’s Empathic Marketing Doesn’t Focus on Conversions

PALM SPRINGS, Calif.–Much of the marketing and advertising in the travel industry is aspirational: feet in the sand, chilled daiquiris and nary a worry. At least, that’s the idea–but in the real world, even before customers arrive on a beach, one lost suitcase can derail an entire trip. It’s stories like that which made Alexander…

3 Tips for Switching Your Platform to First-Price Auctions

Last month Google rolled out first-price auctions, which–because they are Google–means that now everyone else will follow suit. First-price will be the universal method for the $48 billion programmatic market. To provide some perspective, that’s the same size as organic food sales in the U.S., the cannabis market worldwide and the entire wearables industry. First-price…

55 Cat Lover Gifts – From Hanging Macrame Cat Beds to Feline Photography Accessories (TOPLIST)

(TrendHunter.com) Those seeking to find the perfect gift for people who treat feline pets like members of the family should consult this cat lover gift guide. These feline-fanatic-approved gift ideas are meant to…

Taylor Swift Escalates Battle With Scooter Braun and Big Machine

The singer said in a post on Tumblr that her old label was blocking her use of certain songs, and she asked her fans to get involved.

Reddit: Here’s How to Hide a Post

Did you know that Reddit allows you to hide individual posts that you’re not interested in seeing? Our guide will show you how this works. Note: These screenshots were captured in the Reddit application on iOS. Step 1: Tap the three dots in the top-right corner of the post you wish to hide. Step 2:…

YouTube Wants Queen Fans to See How High They Can Score on the FreddieMeter

So, you think you can sing like Freddie Mercury? The FreddieMeter on YouTube will be the judge of that. The video site teamed up with corporate siblings Google Creative Lab and Google Research–as well as Queen, Universal Music Group and Hollywood Records–on the augmented reality experiment. FreddieMeter shows users how closely their voice matches Mercury’s…

Netflix’s Charitable Holiday Pop-Ups Celebrate First Original Animated Feature

To build buzz around its first animated feature film, Netflix decided to get into the holiday spirit. The streaming service this week unwrapped three giant mystery gifts in New York, Chicago and Los Angeles to kick off a charitable campaign around the holiday film Klaus, which was released today. The activations launched Netflix’s larger “Letters…

60 Grooming Gift Ideas for Men – From Solid Brass Safety Shavers to Multipurpose Grooming Oils (TOPLIST)

(TrendHunter.com) We all love to feel looked after, and what better way than to get the special guy in your life—whether it be your father, husband, partner, or son—a bespoke gift like one of these…

Fisherman's Friend: Be You. Be Strong.

Fisherman’s Friend Norway wanted to celebrate people who stays true to themselves, and launched a new campaign with the title “BE YOU. BE STRONG”. It’s all about being inspired by people doing their own thing, not caring about anything else, or other peoples opinion. In the campaign Fisherman’s Friend has sourced ambassadors who could represent this mentality, whom they can support and cheer for.

Here’s What We Learned From Ad Tech’s End-of-Year Health Check

Independent ad tech has gone through a rough couple of years compared to the beginning of the decade, when investors–prompted by marketers’ seemingly insatiable desire for data-led solutions to justify their ad spend–were more willing to place bets on startups promising they’d be “the next Google.” As the 2010s rolled on, that narrative didn’t play…

Amazon Studios’ Daring Ad; John Lewis’ Holiday Spot: Friday’s First Things First

Welcome to First Things First, Adweek’s new daily resource for marketers. We’ll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here. Amazon Just Pulled Off the Most Dramatic Front-Page Ad…

Campari: Campari Creates

Campari and FamousGrey decided to shed a new light on the aperitive moment by introducing 4 various types of coasters that can be used as well-balanced photofilters for smartphone cameras. The Italian aperitifs brand makes it possible to capture Campari moments in a unique, stylish and high-quality manner, fully in line with the brand’s universe.

This exclusive collection of four designer coasters can be used as photofilters where light and colours play a crucial role. The outcome is red and blue tinted works of art with endless possibilities for creating photos. A change in light intensity or the slightest movement can give a total different, but equally special result.

Video of Campari Creates – Making Of

Video of Campari Creates – Tutorial 1

Video of Campari Creates – Tutorial 2

Video of Campari Creates – Tutorial 3

Video of Campari Creates – Filters

Myer: Christmas is where we are

Video of Christmas is where we are | MYER

Meow Mix: Meow ReMix

Meow Mix®, the brand cats still ask for by name, is reimagining their iconic, addictive jingle with a twist for today’s music and cat fans. This week, a new feline-focused broadcast video introduces the legacy jingle in a modern remix. The soulful R&B version introduces us to Chanteuse ‘Luna’, who in true Diva-style even has a litter box full of diamonds.

The ‘Meow ReMix’ music tracks also feature the Country version, ‘Heart & Paws’, the Latin version ‘Gatocito’ and the Metal mix, ‘Endless Hiss.’ All four music tracks will be available on meowmix.com, Spotify and YouTube, and are sure to have a whole new generation of fans meowing along.

Video of Meow Mix (ReMix) – Gatocito feat. Pata Suave (Audio)

Video of Meow Mix Jingle of Sorrow – Endless Hiss (Audio)

Video of Meow – Heart & Paws (Audio)

Video of Meow (ReMix) – Luna (Audio)

Video of Meow (ReMix) – Luna

SAP: Improving a Neighborhood Experience

Video of Improving a Neighborhood Experience : SAP XM Experience Management