Heineken lança abordagem sobre consumo equilibrado de álcool com música, informação e diálogos

O Grupo Heineken está lançando uma nova abordagem para incentivar o consumo equilibrado de álcool através do projeto “Day After Project”, uma plataforma de consumo responsável da cervejaria, que chega para desafiar a forma como a indústria de bebidas aborda o consumo exagerado de álcool. Por meio de uma abordagem humanizada, baseada em conversas francas …

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Google Assistente agora pode “ler” as notícias do dia para usuário

O Google anunciou hoje (19) um novo recurso para o Google Assistente que permite ao serviço “ler” as principais notícias do dia para o usuário. A função, que pode ser acionada com o comando “Hey Google, play me the news”, inclui também a introdução de listas personalizadas para cada conta, de acordo com os principais …

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Facebook Is Testing Whale, a Meme-Creation App, in Canada

Another application from the Facebook NPE Team was spotted in Canada, and this one’s a Whale. Whale is a meme-creation app available for iOS users in Canada. According to the app’s listing in the iTunes App Store, users can either take a photo or choose one from their camera roll or from a library of…

Tombras Takes Manhattan, Opening New York Office After Winning 3 New Accounts

Knoxville-based independent agency Tombras is expanding to New York with three new client relationships. The agency continues its high-flying momentum, opening an office in New York after being named lead creative for Nutrisystem, creative agency and media AOR for FreshDirect, and lead creative agency for men’s grooming brand Harry’s. The new office is in Manhattan…

Disney anuncia J.J. Abrams e elenco principal de “Star Wars: A Ascensão Skywalker” na CCXP 2019

A organização da CCXP anunciou hoje (19) a realização de um painel de “Star Wars: A Ascensão Skywalker” com a participação de membros cruciais da produção. Os atores John Boyega, Daisy Ridley e Oscar Isaac, junto do diretor J.J. Abrams e da atual presidente da Lucasfilm Kathleen Kennedy virão à feira para discutir o nono …

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Storage Container Pop-Up Shops – TuppSoho in NYC is Tupperware's First-Ever Brand Store

(TrendHunter.com) Along with the launch of a newly redesigned website, Tupperware is unveiling its first-ever brand store in New York City by the name of TuppSoho. Inside the pop-up shop, people will be able to…

Usain Bolt’s Next Impossible Goal: Finishing a Sam’s Club Run in 3 Minutes

Sam’s Club wants its customers to know they can get all their shopping done in a jiffy-at the speed of, say, an Olympic sprinter. In the bulk retailer’s latest spot produced by MONO, Usain Bolt flies down the aisles to check off all 20 items, including a large unicorn and a Christmas wreath, in under…

These 4 Ads for Spain’s Christmas Lottery Are Each a Masterclass in Storytelling

Each year, the Spanish Christmas lottery releases what is typically one of the year’s best ads. But not this year. For 2019, it released four of the year’s best ads. The campaign was created by Madrid agency Contrapunto BBDO, now in its second year on the client, which was made famous in global ad circles…

Umbro reforça seu compromisso com o futebol em nova campanha global

Depois de realizar uma série de ações localizadas ao longo do ano, a Umbro está lançando nesta reta final de 2019 uma nova campanha global que celebra o aniversário de 95 anos da marca. E para comemorar a data, a companhia resolveu fazer do evento uma maneira de reafirmar seu longo compromisso com o futebol. …

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Cliente vegano processa o Burger King por “contaminar” Impossible Whopper com resíduos de carne

O Burger King está sendo processado por um cliente vegano que alega que os burgers da rede feitos à base de plantas, na verdade, acabam todos “contaminados” com resíduos de carne animal. Na ação movida na Flórida, o cliente Phillip Williams registra que os Impossible Burgers, carnes à base de plantas que são usadas no …

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30 Gifts for Bookworms – From Bubble Architecture Books to Inspiring STEM Comics (TOPLIST)

(TrendHunter.com) These gifts for bookworms give a glimpse into the many educational, curiosity-spiking and even interactivity-forward options on the market. While some of these products are hyper-targeted, embracing…

Infiniti’s Campaign Used Continuous Dialogue Ads to Keep the Conversation Going

The ability for brands to speak with customers as individuals and address their needs within the context of their own unique customer journeys remains one of the universal acmes of marketing. If a recent voice dialogue Infiniti campaign is any indication, it’s the emerging era of voice that just might provide a shortcut to speeding…

40 Artistic Gift Ideas – From Printer Brand Ink Kits to Artful 3D-Printed Sneakers (TOPLIST)

(TrendHunter.com) Whether you are buying for a child or an adult, these artistic gift ideas are bound to cross the generational divider in terms of creativity. The round-up consists of products that can be leveraged…

Warby Parker Rolls Out Scout, Its First Contact Lens Brand

After setting trends in both eyeglasses and direct-to-consumer business models over the past decade, Warby Parker is getting into contact lenses. Starting today, customers can shop Scout by Warby Parker and buy either a six-day trial pack for $5 with a prescription or a 90-day pack for $110. Additionally, Warby Parker is selling other contact…

Coastal Living Makes a Comeback for Subscribers

Meredith is bringing back Coastal Living to subscribers. The magazine title, which the publisher inherited in its $2.8 billion purchase of Time Inc. (which was completed at the beginning of 2018), was phased into a newsstand-only model last year. But Meredith says after hearing from readers and advertisers, the magazine will again be available to…

International Alliance for Responsible Drinking Works to Keep Underaged Kids From Seeing Ads

Nonprofit the International Alliance for Responsible Drinking is working with social platforms including Facebook, Instagram, Snapchat and YouTube to help limit underage users’ exposure to content promoting alcohol. Beer, wine and spirits brands Anheuser-Busch InBev, Asahi Group Holdings, Bacardi Ltd., Beam Suntory, Brown-Forman, Carlsberg Group, Diageo, Heineken International, Kirin, Molson Coors Beverage, Pernod Ricard and…

The Problem With a Self-Congratulatory Mindset

As advertising specialists, the very strength that we pride ourselves on can also be our biggest weakness: the ability to craft and promote an effective message. Many of us have the tendency to overly self-congratulate and project to others the perception of an unblemished history. We’re quick to state successes–yet slow to admit, reflect or…

Reddit: Here’s How to Hide Your Active Communities From Your Profile

By default, Reddit will show your active communities on your profile. However, you can also turn this feature off, so that other users won’t see your active communities when they visit your profile. Our guide will show you how this works. Note: These screenshots were captured in the Reddit application on iOS. Step 1: Tap…

Deezer traz ao Brasil um dos maiores festivais de cultura negra do mundo, o AfroPunk

Em 2020, o festival AfroPunk desembarca pela primeira vez no Brasil, contando com uma parceria com Deezer. Nascido no Brooklyn e com edições em Atlanta, Paris, Londres e Joanesburgo, o evento é considerado uma das maiores celebrações da cultura negra do mundo. No Brasil, o AfroPunk acontecerá em Salvador. Mas antes, para fazer o lançamento …

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40 Advent Calendar Gift Ideas – From Sports Car Advent Calendars to CBD Advent Calendars (TOPLIST)

(TrendHunter.com) Nowadays there’s an advent calendar for almost anything, but to ensure you don’t get stuck on a traditional one, we’ve compiled a list of 40 advent calendar gift ideas to get your…