Hasta La Creative!

Integrated
Meow Mix

Meow Mix®, the brand cats still ask for by name, is reimagining their iconic, addictive jingle with a twist for today’s music and cat fans. This week, a new feline-focused broadcast video introduces the legacy jingle in a modern remix. The soulful R&B version introduces us to Chanteuse ‘Luna’, who in true Diva-style even has a litter box full of diamonds.

The ‘Meow ReMix’ music tracks also feature the Country version, ‘Heart & Paws’, the Latin version ‘Gatocito’ and the Metal mix, ‘Endless Hiss.’ All four music tracks will be available on meowmix.com, Spotify and YouTube, and are sure to have a whole new generation of fans meowing along.

Advertising Agency:Publicis, USA
Chief Creative Officer:Andy Bird
Executive Creative Director:Jason Gorman
Associate Creative Director:Shaun Bruce, Tim Wassler
Art:Shaun Bruce
Copy:Tim Wassler
Evp:Jenny Read
Director Of Integrated Production:Jenny Read
Executive Producer:Lauren Schneidmuller, Maura Woodward, James Wells
Producer:Rachel Tierney, Ron Mohrhoff, Cammie Mcgarry
Music Producer:Rachel Rauch
Group Account Director:Gina Leone
Account Supervisor:Rebecca Harris
Production Company:SUPPLY&DEMAND
Director:Joseph Kahn
Director Of Photography:David Weldon Jr
Executive Producers:Nathan De La Rionda, Tim Case, Jeff Scruton
Editorial:Cosmo Street
Editor:Chancler Haynes
Assistant Editor:Kyle Moriarty
Senior Producer:Paolo Solarte
Vfx:GloriaFX
Executive Vfx Producer:Sergii Mashevskyi
Vfx Supervisor:Sergii Mashevskyi, Oleh Hrubyi
2D Department:Marina Fedorova
3d Supervisor:Viktor Bohdan
3D artists:Evhenii Volodchenkov, Aleksei Yvanenko, Aleksandr Kolisnichenko, Dmitryi Kolot, Eduard Martynov, Andrei Nezolenko, Vytalyi Rohachynskyi, Aleksei Sliusar, Serhei Churykov, Nastia Sheremeteva
Compositing Artists:Edhar Beimo, Oleh Bohovenko, Olha Eremenok, Elina Kazymahomedova, Tatiana Kliuchyk, Karina Kuzmickaya, Arsen Lytvynenko, Arsenyi Parkhomenko, Aleksei Proskurov, Anna Rybakova, Alena Sydorova, Dmytryi Fedoseenkov
Color:Company 3
Colorist:Tom Poole
Color Producer:Alexandra Lubrano
Audio:Harbor Picture Company
Audio Mixer:Steve Perski
Music:Human
Country:Justin Hori
Country ReMix Composer:Jonathan Hubbell
Metal:Matthew O’Malley
Latin Creative Lead:Matthew O’Malley
Metal Remix Composers:James Leibow, James Dean Wells

Integrated
John Lewis;Waitrose

The campaign will also be shown in cinemas, television advert breaks, video on demand platforms and catch up services. In a media and industry first, a set of bespoke Edgar Animations have been created to appear throughout December, within ITV editorial and programme announcements, showing him getting excited about some of the biggest Christmas TV moments in 2019. This will be supported with other activity across social media and John Lewis Partnership websites. A behind the scenes film will also appear on the ITV Hub.

Customers will be able to enjoy the story of Edgar with a selection of Edgar themed products in both Waitrose & Partners and John Lewis & Partners shops this Christmas.

Advertising Agency:adam&EveDDB, London, United Kingdom
Director:Dougal Wilson

Film
Manor

Advertising Agency:BETC Digital, Paris, France
General Director:Christelle Fagot
Client Director:Vittorio Lucchini Gilera
Group Head:Elodie Monsallier
Executive Creative Director:Remi Babinet
Creative Directors:David Soussan, Marie-Eve Schoettl
Copywriter:Clara Lafuente
Art Directors:Jonathan Baudet-Boella, Joachim Touitou
Traffic:Alexandra Chini
Producer:David Brakha

Film
Renault

Advertising Agency:Publicis Poke, London, United Kingdom
Executive Creative Director:Dave Monk
Group Creative Director:Colin Byrne
Creative Directors:Rob Butcher, Tom Genower
Strategists:Miranda Ross, Calvin Lyon
Business Director:Stuart Pond
Account Management:Abby Fox, Luke Cox, Fraser Thomson
Head of Film Production:Colin Hickson
Media Buying:MG OMD
Media Planners:Laura Henderson, Rach Murray
Production Company:Academy Films
Director:Frederic Planchon
Director Of Photography:Stephane Fontaine
Producers:Dulcie Kellett, Simon Cooper
Edit:Assembly Rooms
Editor:Sam Rice-Edwards
Postproduction Company:Mpc
Colourist:Jean-Clemant Soret
Vfx:Timo Huber
Audio postproduction:Wave Studios
Sound Designer:Parv Thind
Music:Soundtree
Music Composer:Luis Almau
Music Producer:Jay James

Print
Cinemark

Many famous movie characters share the same color. Colors that can be the same, but when you see them in a Cinemark XD movie theater, you can see in detail how different they are.

Advertising Agency:Publicis, Quito, Ecuador
Executive Creative Director:Jairo Lezaca
Creative Director:Pablo Naval
Art Director:Juan Castellanos, Michelle Crespo, Juliana Cardona
Copywriter:José Lizarzaburu, Jhonathan Rodríguez
Account Manager:Rocío Salazar
Executive Planning Director:Gabriela Pérez
General Manager:Cesar Bettencourt

Radio
Banco Nacional de Costa Rica

Banco Nacional de Costa Rica wanted to tell a young target to open a savings account. However, this audience does not consider saving as a daily or realistic practice in their lives, so the messages were only good intentions. It was time to talk with the example, to show young people that saving is a possibility, that it is not so complex and that even the Bank, (the biggest in Central America) is capable of doing it within its own campaign. This is how I Just Call To Make An Ad was born, an idea in which the Bank’s call center was used to make live calls to the most popular radio programs among young people and deliver the campaign message without the need to pay for an announcement, thus giving the example that young people needed to hear.

Advertising Agency:McCann, San José, Costa Rica
CCO:Huelander Escalante
Creative Director:Victor Rosas
Creative Copywriter:Kimbo Kevin Brenes, Andrea Hidalgo

Outdoor
Burger King

Advertising Agency:Buzzman, Paris, France
Vice President:Thomas Granger
Managing Director:Julien Levilain
Art Director And Copywriter:Manel Jouini, Edouard Jacquelin
Head Of Account:Loïc Coelho
Account Executive:Fany Maupou
Head Of Strategic Planning:Clément Scherrer
Pr Communication Manager:Paul Renaudineau
Head of production print:Vanessa Barbel

Did you know that Reddit allows you to hide your profile from its /users list, and prevent posts to your profile from appearing in r/all? Both of these settings are found under “Content visibility” when editing your profile. Our guide will show you how to change your content visibility setting from within the Reddit mobile…

Film
McDonald’s

Advertising Agency:Leo Burnett, London, United Kingdom
Chief Creative Officer:Chaka Sobhani
Creative Director:Pete Heyes
Creatives:Gareth Butters
Board Account Director:Bethany Watts
Account Director:Jessica Lyons, Sophie Kinsella
Senior Account Manager:Robert Ellen
Account Manager:Laura Taylor
Account Executive:Gabriella Kaas, Sophie Hedgley
Head Of Planning:Max Keane
Senior Planner:Adriana Ferran
Planner:Linnea Berglund
Project Director:Emily Green
Head Of Tv Production:Graeme Light
Marketing Manager:Hannah Pain, Tom O’Neill?
Campaign Assistant:John McClure, Joe Light, Kamelya Ozten
Head Of Marketing:Michelle Graham-Clarke, McCafé
Food & Beverages:Michelle Graham-Clarke, McCafé
Senior Brand Manager:Jodie White
Social Media Manager:Ashleigh-Jayne O’Connell
Associate Director:Laurence Ruthven, Omd
Client Leadership:Grant Beckley
Production Company Animation:Passion Animation Studio
Director:Againstallodds, James Rouse
Executive Producer:Debbie Crosscup
Head Of Production:Mike Turoff
Producer:Sibylle Preuss, Benji Howell
Production Assistants:Paige Sullivan, Honor Martin
Production Company Live Action:Outsider
Framestore Producer:Sian Jenkins
eBook Writer and illustrator:Alex Latimer

Make no mistake: Holiday shopping is about to begin–or already has in the eyes of some legacy retailers. This year, the holiday shopping season is about six days shorter than previous ones but still predicted to outspend previous years, with Adobe Analytics predicting online spend to grow to $143.7 billion and Cyber Monday as the…