Itaú reconta história real de mãe e filho na edição 2019 da campanha “Leia Para Uma Criança”

Depois de nos últimos dois anos conceber campanhas voltadas para o espaço e o inevitável link para as possibilidades da imaginação dos pequenos (além de covers fofos para canções consagradas de David Bowie e Aerosmith), o Itaú este ano decidiu promover a ação “Leia Para Uma Criança” sob um olhar mais sóbrio, mas não despido …

O post Itaú reconta história real de mãe e filho na edição 2019 da campanha “Leia Para Uma Criança” apareceu primeiro em B9.

Suzuki: Scary Clown

Suzuki Print Ad - Scary Clown

When you have a Suzuki motorcycle nothing stops you, not even the Halloween monsters.

California Pizza Kitchen: Mind Blown

California Pizza Kitchen Integrated Ad - Mind Blown
California Pizza Kitchen Integrated Ad - Mind Blown

Global restaurant brand California Pizza Kitchen (“CPK”) has partnered with Made, a marketing agency that specializes in brand transformation, to launch “Mind Blown,” CPK’s most comprehensive campaign to date, spotlighting the surprisingly awesome flavor of Cauliflower Pizza Crust.

California Pizza Kitchen has a long history of culinary innovation since its founding in Beverly Hills, Calif. in 1985. Known for introducing the world to California-style pizza in which creative flavors, ingredients, regions and cultures collide, CPK created menu items such as the Original BBQ Chicken and Thai Chicken pizzas that spurred culinary trends. Now, CPK and Made have teamed to celebrate one of CPK’s latest pizza innovations, Cauliflower Pizza Crust, with a recently launched integrated ad campaign including video, out-of-home, digital and supporting media that highlight the delicious flavor of cauliflower pizza crust made from the unlikely yet versatile vegetable. California Pizza Kitchen was the first national restaurant brand to introduce Cauliflower Pizza Crust in 2018, offering a flavorful, veggie-based crust option suitable for gluten-free diets as well as those simply looking to add more vegetables to their diet. Cauliflower Pizza Crust is available for dine-in, take out, delivery and Take and Bake Pizzas, the brand’s latest offering.

Video of California Pizza Kitchen "Mind Blown" – Blue Start :15

The World’s Big Sleep Out

National Book Awards Names 2019 Finalists

Books by Marlon James, Sarah M. Broom, Yoko Ogawa and Jason Reynolds are among this year’s finalists.

Hollywood’s Most Fun-Loving Couple Gets Hilariously Uncomfortable With Their Kids in New Ad

There are plenty of cute Hollywood couples roaming the entertainment landscape, but Kristen Bell and Dax Shepard make a strong case for the most adorable. From the late-night talk show circuit to just being themselves on social media, the duo’s steady stream of real-life anecdotes is a refreshing change from sanitized versions of celebrity. What…

Nextdoor: Here’s How to Edit a Post

Did you know that you have 30 days to edit a post once you share it on Nextdoor? When you edit a post, a note will be added to the bottom showing other users the date when it was edited, but they will not be able to see the previous version of the post. Our…

Pesquisa aponta que publicidade digital deve obter mesmo alcance da tradicional até 2023

Um estudo conduzido pela consultoria PwC para a 20° edição da Pesquisa Global de Entretenimento e Mídia confirma que o futuro da publicidade está mesmo no meio digital. Com dados coletados em 53 países, o documento aponta que o investimento das empresas em anúncios e campanhas para o âmbito virtual deve ir a US$ 468 …

O post Pesquisa aponta que publicidade digital deve obter mesmo alcance da tradicional até 2023 apareceu primeiro em B9.

Building the Sustainable Business Mandate – An Interview with Hakan Bulgurlu, the CEO of Arçelik (GALLERY)

(TrendHunter.com) In the present, contemporary lifestyles are guided by two factors – technology and sustainability. As climate change has acquired dominance in day-to-day discourse, companies seek to develop and…

Abhaile: A Roof Over You

Abhaile Integrated Ad - A Roof Over You

In Gaelic, Abhaile means home. This is a government-funded organisation that has been created to help people in serious home mortgage arrears. It is designed to give them guidance and free legal support to make the necessary arrangments to keep their homes. Abhaile has a team of dedicate professionals ready and able to help. We want to create hope for those who need it most. So far Abhaile has helped over 12,000 people stay in their homes.

Video of Abhaile – Free Mortgage Arrears Support Scheme

Alma TV: Touch TV

Alma TV Print Ad - Touch TV
Alma TV Print Ad - Touch TV

Alma TV launched a service that provided internet television, making it possible to watch any TV content on any smartphone. Now you can touch TV. With the internet television from Alma TV on your smartphone, you can literally touch TV content. Fingers of smartphone users penetrate the world of content characters and interfere with their activities.

Ubisoft: Ghost Recon Breakpoint

On the occasion of the official release on October 4 of the new opus of the Tom Clancy’s Ghost Recon franchise: Breakpoint, Ubisoft and DDB reveal a new 4-minute immersive live action trailer directed by Vellas (Frenzy Paris). Ghost Recon Breakpoint is a military shooting game, solo or in cooperation, playing the survival card in a hostile environment where Ghosts and Wolves, a unit of former American soldiers made up of Ghosts who have become renegades and taken control of the mysterious Auroa Island, are opposed. The film “Surviving like a Ghost” plunges the viewer into the heart of the action. Their shot down helicopter, Nomad and Ghosts, wounded and without help, mercilessly chased into the heart of a primary forest by the Wolves and their drones will fight for their survival. “Survival is only the beginning. Cinematographic and engaging, the film depicts the survival instinct and strong emotions experienced by Ghosts who have gone from being hunters to being prey. An intense film in which the director’s mastery is reflected in a powerful blend of aesthetics, action and emotion.

Video of VELLAS x UBISOFT · ghost recon breakpoint

Creative Ode: #Get_An_Easier_Life

Creative Ode Digital Ad - #Get_An_Easier_Life
Creative Ode Digital Ad - #Get_An_Easier_Life
Creative Ode Digital Ad - #Get_An_Easier_Life
Creative Ode Digital Ad - #Get_An_Easier_Life

In response to the previous anti-social media campaign “Get A Real Life”. Why would anybody think that social media ruined our lives? Just take a minute to think what would’ve happened if we weren’t blessed with these platforms. We’d have cut loads of trees to produce newspapers; killing our planet. We’d have been obliged to wait for weeks to receive letters from our loved ones; worried sick. We’d have wasted priceless time trying to book tickets for movie theaters; ruining the weekend. We’d have never been as advanced as we are nowadays; unable to move forward. So if you can’t see the full picture in “landscape”, social media has made it easy, just rotate your cell phone to “portrait” the many positive impacts social media has on our day-to-day lives. Your life is still real, it’s only smoother. All because social media allows you to #Get_An_Easier_Life.

Nextdoor Introduces Local Deals for Targeting Specific Neighborhoods

Neighborhood social network Nextdoor introduced a way for local businesses to take advantage of its hyperlocal targeting capabilities. The new Local Deals option enables businesses, service providers and neighbors for hire to promote sales, discounts or other incentives to new and existing customers in specific neighborhoods via the Nextdoor platform, paying to communicate solely with…

Shiseido Acquires Clean Beauty Brand Drunk Elephant for $845 Million

Japanese beauty and personal care brand Shiseido has acquired clean beauty company Drunk Elephant. According to Bloomberg, the $845 million deal will allow Drunk Elephant to use Shiseido’s infrastructure to expand into Europe and Asia, as well continuing to reach more markets in the U.S. Drunk Elephant is set to bring in more than $100…

Sony confirma lançamento do PlayStation 5 para o fim de 2020

Depois de alguns meses de especulação, enfim aconteceu. Em suas redes sociais, a Sony confirmou na manhã de hoje (8) que deve iniciar a próxima geração de videogames nas férias de 2020, quando coloca no mercado oficialmente o tão esperado PlayStation 5. Em um post no blog oficial da companhia, o presidente e CEO da …

O post Sony confirma lançamento do PlayStation 5 para o fim de 2020 apareceu primeiro em B9.

PlayFormat Visuals: Let's Children Be Children

Child-molesters won’t let children be children because they don’t see them as children that they are. You and I can watch out, intervene and report people who sexualize children and touch them inappropriately.

Wattyl: Wattyl Test Lab

To launch a new brand platform for a 120-year old iconic Aussie paint brand – Wattyl – we opened the doors to their ridiculous test lab.

Video of Wattyl: Test Lab – Low VOC

Video of Wattyl: Test Lab – Stain Resistant

Video of Wattyl: Test Lab – TVC

Yolanda Lam to Lead Global Agency and Ads Partners Teams at Pinterest

Pinterest said Tuesday that it is unifying its global agency and ads partners teams under global head of agency and ads partners Yolanda Lam, who has been with the company since April 2014. Lam wrote in a blog post, “Pinterest is the home of inspiration, and our insights deliver unique value to marketers and agencies…

Adidas Teams Up With Universal Standard for a Truly Size-Inclusive Collaboration

Adidas is making its products accessible to people of more sizes through a collaboration with inclusive sizing pioneer Universal Standard. The collection, which launches today online and in select Adidas stores in New York City, Santa Monica and Portland, will carry five styles in four colorways in a range of sizes that’s broader than what…