14 months after it closed its purchase of AppNexus, AT&T is on the hunt again for more ad tech. This time it is doubling down on television with the intended acquisition of Clypd from RTL, Europe’s largest broadcaster. According to multiple sources with knowledge of the developments, AT&T’s ad-tech unit Xandr is poised to announce…
Facebook CEO Mark Zuckerberg spoke about his views on free speech and expression at Gaston Hall at Georgetown University in Washington, D.C., Thursday. Zuckerberg focused on giving everybody a voice and cautioned against laws that undermine free expression and human rights. The video of the full speech is available here, and following are five key…
Start up the cat bus: For the first time, the films from the anime studio co-founded by Hayao Miyazaki will be available on a U.S. streaming service.
PR
Franka
Bolivia has been a landlocked country since 1879, when it lost its access to the Pacific Ocean to Chile. Until this day the sea continues to distance the two countries, even reaching the International Court in the Hague. Franka, a small craft brewery, believes it is possible for both nations to share the sea, and to prove it created “Pacifica”, the first Bolivian craft beer made with seawater from the Pacific Ocean, so that Bolivians and Chileans could sit at the same table and drink as friends. We created a commercial to tell the story of how we traveled 1568 km to Antofagasta (Chile) to collect a sample of seawater that we then took to Santa Cruz (Bolivia) to elaborate “Pacifica”. The commercial quickly garnered national and international attention, achieving $400,000 in media coverage with $0 budget in a little over a week. Using the commercial we then invited Bolivians and Chileans residing in Bolivia to try this unique recipe at an inauguration event on March 23, 2018 the day Bolivians celebrate “El dia del Mar”. And so, that’s how a small craft brewery facing large national beer companies managed to united two countries with absolutely no budget. Pacifica, the sea can be share
Advertising Agency:Raza Ad, Santa Cruz de la Sierra, Bolivia
Ceo:Eduardo Baeza
Dgc:Sergio Chisaka
Art Director:Miguel Zambrana
Copywriter:Samuel Torres, Sergio Chisaka
Copywriter Junior:José Bertero
Account Executive:Estela Vargas
Audiovisual Producer:Paola Rodríguez
Responsable Client:Gonzalo Campero
Production:Cabruja Films
Director:Luciano Panei
Director Of Photography:Ytalo Cabruja
Executive Producer:José Luis Cabruja
Postproduction:Maxi Daens
Musical Production:Polenta Studios – Federico Amaya, Matias Berdiales
competitive:
Creative Circle:
We have an exciting full time opportunity for a Media Strategist with our agency client here in Cincinnati. This role is open to candidates with vario
Cincinnati, Ohio
Clients looking for independent solutions with greater scale just got another option. Travis York, CEO of GYK Antler, based in Manchester, N.H., founded York Creative Collective (YCC). YCC comprises GYK Antler, production company Big Brick, direct-to-consumer footwear brand York Athletics, SaaS reporting and analytics platform Explorics, sports media platform Kompany39, drum platform Noble & Cooley,…
Como sempre, as últimas semanas não tem sido nada fáceis para o Facebook. Além das tretas envolvendo a Libra e as várias acusações de manipulação desonesta de estatísticas para fazer bombar a plataforma de vídeos da rede social, a empresa comandada por Mark Zuckerberg está passando por sérias críticas em respeito ao próprio espaço de …
O post Depois de críticas, Mark Zuckerberg volta a defender Facebook como ambiente de liberdade de expressão apareceu primeiro em B9.
(TrendHunter.com) MacKay-Lyons Sweetapple Architects —a practice based out of Halifax, Nova Scotia, has envisioned three upscale cabin silhouettes that “employ the same design vocabulary and offer views…
(TrendHunter.com) The Brekr Model B electric bike is a futuristic transportation solution for riders who are looking for a sturdy, powerful way to get around town on their own terms. Featuring a top speed of 45km/h,…
As legacy retailers struggle to figure out what will bring consumers through their doors, upstarts like b8ta are hitting on ways to help how brands can work with stores. On Nov. 15, b8ta is expanding its reach and rolling out Forum, a shop with rotating sustainable and ethical fashion and lifestyle brands in Los Angeles….
While some of us are still carving jack-o’-lantern and hanging cobwebs, others would say it’s never too early to indulge in a little holiday sentimentality. As a general rule, holiday advertising doesn’t kick off until after Halloween. But while Cost Plus World Market’s newest campaign may be a little early, it’s an emotional reminder of…
Um novo relatório do Centers for Disease Control and Prevention aponta que o suicídio é a segunda principal causa de morte entre a Geração Z. A taxa de suicídio entre pessoas de 10 a 24 anos aumentou 56% entre 2007 e 2017 e o cenário já é considerado uma epidemia pior do que qualquer coisa …
O post Suicídio é a segunda principal causa de morte entre a Geração Z apareceu primeiro em B9.
Embora o futebol seja o esporte predileto de milhões ao redor do mundo e as ligas nacionais gerem conversas todos os dias em diferentes países, não é exatamente todo mundo que sabe o nome de todos os times de todos os campeonatos, especialmente quantos eles pertencem à terceira ou quarta divisão regional. Esse é o …
O post Para ajudar clube inglês a subir de divisão, Burger King lança série de desafios virtuais no “FIFA 20” apareceu primeiro em B9.
We can’t stop to look at our new notification even in a very blissful moment with our friends. We can’t stop to criticise people’s sharing who doesn’t share the same opinion with us. We can’t stop our children who want to watch YouTube videos while eating dinner. We just can’t. Because these are our new habits. So we can’t stop ourselves but we can change. We can use intenet responsibly. Let’s have a try. #UseInternetResponsibly
Following a competition, BIC, the European leader in paper products, chose Babel for its new European communication campaign highlighting its BIC® Gel-ocity® Quick Dry pen, with its ultra fast drying gel ink for a better note-taking. “BIC® Battle Flow” is the ultimate test torture for a pen: being able to follow the flow by recording the words of one of the fastest rappers in the world, Mac Lethal, who manages to rap 1000 words in 2 minutes.
Four Paws, an NGO that fights for animal rights, needs funds to help farm animals live in more humane conditions. We decided to partner up with Lufthansa, using their booking page to create a smart and simple donation process. The more legroom people add, the more money they’re donating to make more spacious and livable conditions for farm animals.
The Volkswagen T-Cross driver is constantly being bombarded by the big questions in life –
When are you getting married?
When are you settling down?
When are you having kids?
These questions seem to follow them, almost chase them.
Fortunately, the new T-Cross is equipped to outrun adult life for the moment.
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
